The global "Automotive Air Fragrance Market" was valued at US$ 640.7 million in 2023 and is projected to reach US$ 862.3 million by 2030, at a CAGR of 4.8% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Automotive air fragrance refers to products designed to improve the scent within a vehicle's interior. These products, which include air fresheners, diffusers, and scented sprays, are used to eliminate odors and provide a pleasant aroma inside the car.
Consumer Demographics
-
Age Group: The primary consumers of automotive air fragrances are individuals aged 25-45, accounting for about 60% of total sales. Younger drivers, particularly those aged 18-24, represent 25% of the market, while those aged 46 and above make up the remaining 15%.
-
Gender Distribution: Male consumers dominate the market, representing 55% of the total purchases. Female consumers account for 45%, showing a near-equitable distribution and highlighting the broad appeal of these products.
Regional Insights
-
North America: The largest market, with a 35% share of global sales, driven by high vehicle ownership rates and consumer preference for premium fragrances.
-
Europe: Accounts for 30% of the market. The demand is fueled by a strong automotive sector and heightened awareness of vehicle hygiene and comfort.
-
Asia-Pacific: A rapidly growing market, holding 25% of global sales. Increasing disposable incomes and rising vehicle ownership rates in countries like China and India are key growth drivers.
-
Rest of the World: Covers the remaining 10% of the market, with growth being observed in emerging markets in Latin America and the Middle East.
Consumer Preferences
-
Fragrance Types: Citrus and floral scents are the most popular, preferred by 40% and 30% of consumers, respectively. Other popular options include woody (15%) and fresh/clean scents (10%).
-
Product Formats: Vent clips and hanging cards dominate the market, making up 55% and 30% of sales, respectively. Gel-based fragrances and sprays are also popular, collectively accounting for 15%.
Purchasing Behavior
-
Frequency of Purchase: On average, consumers purchase automotive air fragrances every 2-3 months. Approximately 40% of consumers buy new fragrances each season to keep their vehicle interiors fresh.
-
Retail Channels: Online sales have surged, now representing 45% of total purchases. Brick-and-mortar stores, including automotive parts retailers and supermarkets, account for 55% of sales.
Technological Trends
- Smart Fragrances: Innovative products with integrated sensors and customizable scent settings are gaining traction. These advanced options, though currently a niche, are expected to grow significantly, appealing to tech-savvy consumers.
Environmental and Health Concerns
This report studies the Automotive Air Fragrance market, covering market size for segment by type (Solid, Liquid, etc.), by application (Online Sales, Offline Sales, etc.), by sales channel (Direct Channel, Distribution Channel), by player (3M, ABRO Industries, Ada-Electrotech, Air Delights, Air Wick, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Automotive Air Fragrance from 2018-2023, and provides extensive market forecasts from 2024-2032 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Automotive Air Fragrance market.
Leading Players of Automotive Air Fragrance including:
- 3M
- ABRO Industries
- Ada-Electrotech
- Air Delights
- Air Wick
- American Covers
- Amway
- BlueMagic
- California Scents
- Candle-Lite
- Carmate Manufacturing
- Chic Accessories
- Church & Dwight
- Earth Chemical
- Energizer (HandStands)
- Expressscent
- Farcent Enterprise
- Godrej
- Handstands
- Henkel
- House Chem
- Jarden Corporation
- Jenray Products
- Kobayashi Pharmaceutical
- Little Trees (CAR-FRESHNER)
- P&G
- Reckitt Benckiser
- S.T. Chemical
- SC Johnson
- Yankee Candle
Market split by Type:
Market split by Application:
- Online Sales
- Offline Sales
Market split by Sales Channel:
- Direct Channel
- Distribution Channel
Market split by Region/Country:
- North America (United States and Canada)
- Europe (Germany, UK, France, Italy, Spain, and Russia, etc.)
- Asia-Pacific (China, Japan, Korea, India, Australia, and Southeast Asia, etc.)
- South America (Brazil, Mexico, and Argentina, etc.)
- Middle East & Africa (Turkey, UAE, Saudi Arabia, and South Africa, etc.)
If you have any special requirements, please let us know and we can provide you the customized report as you want.
TABLE OF CONTENTS
Table of Contents
Chapter 1 Automotive Air Fragrance Market Overview
1.1 Automotive Air Fragrance Definition
1.2 Global Automotive Air Fragrance Market Size Status and Outlook (2018-2032)
1.3 Global Automotive Air Fragrance Market Size Comparison by Region (2018-2032)
1.4 Global Automotive Air Fragrance Market Size Comparison by Type (2018-2032)
1.5 Global Automotive Air Fragrance Market Size Comparison by Application (2018-2032)
1.6 Global Automotive Air Fragrance Market Size Comparison by Sales Channel (2018-2032)
1.7 Automotive Air Fragrance Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Merger/Acquisition/Expansion)
1.7.4 Key Trends in Automotive Air Fragrance Market
Chapter 2 Automotive Air Fragrance Market Competition by Player
2.1 Global Automotive Air Fragrance Sales and Market Share by Player (2021-2023)
2.2 Global Automotive Air Fragrance Revenue and Market Share by Player (2021-2023)
2.3 Global Automotive Air Fragrance Average Price by Player (2021-2023)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Automotive Air Fragrance Market Segment by Type
3.1 Global Automotive Air Fragrance Market by Type
3.1.1 Solid
3.1.2 Liquid
3.1.3 Gas
3.2 Global Automotive Air Fragrance Sales and Market Share by Type (2018-2023)
3.3 Global Automotive Air Fragrance Revenue and Market Share by Type (2018-2023)
3.4 Global Automotive Air Fragrance Average Price by Type (2018-2023)
3.5 Conclusion of Segment by Type
Chapter 4 Automotive Air Fragrance Market Segment by Application
4.1 Global Automotive Air Fragrance Market by Application
4.1.1 Online Sales
4.1.2 Offline Sales
4.2 Global Automotive Air Fragrance Revenue and Market Share by Application (2018-2023)
4.3 Conclusion of Segment by Application
Chapter 5 Automotive Air Fragrance Market Segment by Sales Channel
5.1 Global Automotive Air Fragrance Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Automotive Air Fragrance Revenue and Market Share by Sales Channel (2018-2023)
5.3 Conclusion of Segment by Sales Channel
Chapter 6 Automotive Air Fragrance Market Segment by Region & Country
6.1 Global Automotive Air Fragrance Market Size and CAGR by Region (2018-2032)
6.2 Global Automotive Air Fragrance Sales and Market Share by Region (2018-2023)
6.3 Global Automotive Air Fragrance Revenue and Market Share by Region (2018-2023)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Automotive Air Fragrance Market Share by Type
6.4.3 North America Automotive Air Fragrance Market Share by Application
6.4.4 United States
6.4.5 Canada
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Automotive Air Fragrance Market Share by Type
6.5.3 Europe Automotive Air Fragrance Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Spain
6.5.9 Russia
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Automotive Air Fragrance Market Share by Type
6.6.3 Asia-Pacific Automotive Air Fragrance Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Automotive Air Fragrance Market Share by Type
6.7.3 South America Automotive Air Fragrance Market Share by Application
6.7.4 Brazil
6.7.5 Mexico
6.7.6 Argentina
6.7.7 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Automotive Air Fragrance Market Share by Type
6.8.3 Middle East & Africa Automotive Air Fragrance Market Share by Application
6.8.4 Turkey
6.8.5 UAE
6.8.6 Saudi Arabia
6.8.7 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Automotive Air Fragrance Players
7.1 3M
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 ABRO Industries
7.3 Ada-Electrotech
7.4 Air Delights
7.5 Air Wick
7.6 American Covers
7.7 Amway
7.8 BlueMagic
7.9 California Scents
7.10 Candle-Lite
7.11 Carmate Manufacturing
7.12 Chic Accessories
7.13 Church & Dwight
7.14 Earth Chemical
7.15 Energizer (HandStands)
7.16 Expressscent
7.17 Farcent Enterprise
7.18 Godrej
7.19 Handstands
7.20 Henkel
7.21 House Chem
7.22 Jarden Corporation
7.23 Jenray Products
7.24 Kobayashi Pharmaceutical
7.25 Little Trees (CAR-FRESHNER)
7.26 P&G
7.27 Reckitt Benckiser
7.28 S.T. Chemical
7.29 SC Johnson
7.30 Yankee Candle
Chapter 8 Upstream and Downstream Analysis of Automotive Air Fragrance
8.1 Industrial Chain of Automotive Air Fragrance
8.2 Upstream of Automotive Air Fragrance
8.3 Downstream of Automotive Air Fragrance
Chapter 9 Development Trend of Automotive Air Fragrance (2024-2032)
9.1 Global Automotive Air Fragrance Market Size (Sales and Revenue) Forecast (2024-2032)
9.2 Global Automotive Air Fragrance Market Size and CAGR Forecast by Region (2024-2032)
9.3 Global Automotive Air Fragrance Market Size and CAGR Forecast by Type (2024-2032)
9.4 Global Automotive Air Fragrance Market Size and CAGR Forecast by Application (2024-2032)
9.5 Global Automotive Air Fragrance Market Size and CAGR Forecast by Sales Channel (2024-2032)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
LIST OF TABLES & FIGURES
List of Tables and Figures
Figure Automotive Air Fragrance Example
Figure Global Automotive Air Fragrance Revenue (Million $) Status and Outlook (2018-2032)
Figure Global Automotive Air Fragrance Revenue (Million $) Comparison by Region (2018-2032)
Figure Global Automotive Air Fragrance Revenue (Million $) Comparison by Type (2018-2032)
Figure Global Automotive Air Fragrance Revenue (Million $) Comparison by Application (2018-2032)
Figure Global Automotive Air Fragrance Revenue (Million $) Comparison by Sales Channel (2018-2032)
Table Global Automotive Air Fragrance Sales by Player (2021-2023)
Table Global Automotive Air Fragrance Sales Market Share by Player (2021-2023)
Figure Global Automotive Air Fragrance Sales Market Share by Player in 2023
Table Global Automotive Air Fragrance Revenue (Million $) by Player (2021-2023)
Table Global Automotive Air Fragrance Revenue Market Share by Player (2021-2023)
Figure Global Automotive Air Fragrance Revenue Market Share by Player in 2023
Table Global Automotive Air Fragrance Average Price by Player (2021-2023)
Figure Global Automotive Air Fragrance Average Price by Player in 2023
Figure Global Automotive Air Fragrance Players Competition Situation ? Top 5 Players? Revenue Market Share in 2021
Figure Global Automotive Air Fragrance Players Competition Trends ? Top 5 Players? Revenue Market Share in 2023
Figure Example of Solid
Figure Global Solid Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Liquid
Figure Global Liquid Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Gas
Figure Global Gas Revenue (Million $) and Growth Rate (2018-2023)
Table Global Automotive Air Fragrance Sales by Type (2018-2023)
Table Global Automotive Air Fragrance Sales Market Share by Type (2018-2023)
Figure Global Automotive Air Fragrance Sales Market Share by Type in 2023
Table Global Automotive Air Fragrance Revenue (Million $) by Type (2018-2023)
Table Global Automotive Air Fragrance Revenue Market Share by Type (2018-2023)
Figure Global Automotive Air Fragrance Revenue Market Share by Type in 2023
Table Global Automotive Air Fragrance Average Price by Type (2018-2023)
Figure Global Automotive Air Fragrance Average Price by Type in 2023
Table Leading Players of Automotive Air Fragrance by Type in 2023
Figure Example of Online Sales
Figure Global Automotive Air Fragrance for Online Sales Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Offline Sales
Figure Global Automotive Air Fragrance for Offline Sales Revenue (Million $) and Growth Rate (2018-2023)
Table Global Automotive Air Fragrance Sales by Application (2018-2023)
Table Global Automotive Air Fragrance Sales Market Share by Application (2018-2023)
Figure Global Automotive Air Fragrance Sales Market Share by Application in 2023
Table Leading Consumers of Automotive Air Fragrance by Application in 2023
Figure Example of Direct Channel
Figure Global Automotive Air Fragrance for Direct Channel Revenue (Million $) and Growth Rate (2018-2023)
Figure Example of Distribution Channel
Figure Global Automotive Air Fragrance for Distribution Channel Revenue (Million $) and Growth Rate (2018-2023)
Table Global Automotive Air Fragrance Revenue by Sales Channel (2018-2023)
Table Global Automotive Air Fragrance Revenue Market Share by Sales Channel (2018-2023)
Figure Global Automotive Air Fragrance Revenue Market Share by Sales Channel in 2023
Table Leading Distributors/Dealers of Automotive Air Fragrance by Sales Channel in 2023
Table Global Automotive Air Fragrance Market Size and CAGR by Region (2018-2032)
Table Global Automotive Air Fragrance Sales by Region (2018-2023)
Table Global Automotive Air Fragrance Sales Market Share by Region (2018-2023)
Figure Global Automotive Air Fragrance Sales Market Share by Region in 2023
Table Global Automotive Air Fragrance Revenue (Million $) by Region (2018-2023)
Table Global Automotive Air Fragrance Revenue Market Share by Region (2018-2023)
Figure Global Automotive Air Fragrance Revenue Market Share by Region in 2023
Table North America Automotive Air Fragrance Sales by Country (2018-2023)
Figure North America Automotive Air Fragrance Sales Market Share by Country (2018-2023)
Table North America Automotive Air Fragrance Revenue by Country (2018-2023)
Figure North America Automotive Air Fragrance Revenue Market Share by Country (2018-2023)
Figure North America Automotive Air Fragrance Market Share by Type in 2023
Figure North America Automotive Air Fragrance Market Share by Application in 2023
Figure United States Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure United States Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Canada Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Canada Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Table Europe Automotive Air Fragrance Sales by Country (2018-2023)
Figure Europe Automotive Air Fragrance Sales Market Share by Country (2018-2023)
Table Europe Automotive Air Fragrance Revenue by Country (2018-2023)
Figure Europe Automotive Air Fragrance Revenue Market Share by Country (2018-2023)
Figure Europe Automotive Air Fragrance Market Share by Type in 2023
Figure Europe Automotive Air Fragrance Market Share by Application in 2023
Figure Germany Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Germany Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure UK Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure UK Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure France Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure France Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Italy Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Italy Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Spain Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Spain Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Russia Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Russia Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Table Asia-Pacific Automotive Air Fragrance Sales by Country (2018-2023)
Figure Asia-Pacific Automotive Air Fragrance Sales Market Share by Country (2018-2023)
Table Asia-Pacific Automotive Air Fragrance Revenue by Country (2018-2023)
Figure Asia-Pacific Automotive Air Fragrance Revenue Market Share by Country (2018-2023)
Figure Asia-Pacific Automotive Air Fragrance Market Share by Type in 2023
Figure Asia-Pacific Automotive Air Fragrance Market Share by Application in 2023
Figure China Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure China Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Japan Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Japan Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Korea Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Korea Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure India Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure India Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Southeast Asia Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Southeast Asia Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Australia Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Australia Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Table South America Automotive Air Fragrance Sales by Country (2018-2023)
Figure South America Automotive Air Fragrance Sales Market Share by Country (2018-2023)
Table South America Automotive Air Fragrance Revenue by Country (2018-2023)
Figure South America Automotive Air Fragrance Revenue Market Share by Country (2018-2023)
Figure South America Automotive Air Fragrance Market Share by Type in 2023
Figure South America Automotive Air Fragrance Market Share by Application in 2023
Figure Brazil Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Brazil Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Mexico Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Mexico Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Argentina Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Argentina Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Colombia Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Colombia Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Table Middle East & Africa Automotive Air Fragrance Sales by Country (2018-2023)
Figure Middle East & Africa Automotive Air Fragrance Sales Market Share by Country (2018-2023)
Table Middle East & Africa Automotive Air Fragrance Revenue by Country (2018-2023)
Figure Middle East & Africa Automotive Air Fragrance Revenue Market Share by Country (2018-2023)
Figure Middle East & Africa Automotive Air Fragrance Market Share by Type in 2023
Figure Middle East & Africa Automotive Air Fragrance Market Share by Application in 2023
Figure Turkey Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Turkey Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure UAE Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure UAE Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure Saudi Arabia Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure Saudi Arabia Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Figure South Africa Automotive Air Fragrance Sales and Growth Rate (2018-2023)
Figure South Africa Automotive Air Fragrance Revenue (Million $) and Growth Rate (2018-2023)
Table Company Snapshot of 3M
Table Automotive Air Fragrance Introduction of 3M
Table Automotive Air Fragrance Sales, Price, Revenue, Gross Margin and Market Share of 3M (2021-2023)
Table Industrial Chain of Automotive Air Fragrance
Table Leading Consumers of Automotive Air Fragrance
Figure Global Automotive Air Fragrance Sales and Growth Rate Forecast (2024-2032)
Figure Global Automotive Air Fragrance Revenue and Growth Rate Forecast (2024-2032)
Table Global Automotive Air Fragrance Market Size and CAGR Forecast by Region (2024-2032)
Table Global Automotive Air Fragrance Market Size and CAGR Forecast by Type (2024-2032)
Table Global Automotive Air Fragrance Market Size and CAGR Forecast by Application (2024-2032)
Table Global Automotive Air Fragrance Market Size and CAGR Forecast by Sales Channel (2024-2032)
