This report studies the Billboard and Outdoor Advertising market, covering market size for segment by type (Digital OOH (DOOH), Traditional OOH (Billboards), etc.), by application (Transit Advertising, Billboard, etc.), by sales channel (Direct Channel, Distribution Channel), by player (JCDecaux, Clear Channel Outdoor, Focus Media, Stroer, Lamar Advertising, etc.) and by region (North America, Europe, Asia-Pacific, South America and Middle East & Africa).
This report provides detailed historical analysis of global market for Billboard and Outdoor Advertising from 2017-2022, and provides extensive market forecasts from 2023-2031 by region/country and subsectors. It covers the sales/revenue/value, gross margin, historical growth and future perspectives in the Billboard and Outdoor Advertising market.
The research methodology used to estimate and forecast this market begins by capturing the revenues of the key players and their shares in the market. Various secondary sources such as press releases, annual reports, non-profit organizations, industry associations, governmental agencies and customs data, have been used to identify and collect information useful for this extensive commercial study of the market. Calculations based on this led to the overall market size. After arriving at the overall market size, the total market has been split into several segments and subsegments, which have then been verified through primary research by conducting extensive interviews with industry experts such as CEOs, VPs, directors, and executives. The data triangulation and market breakdown procedures have been employed to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments.
Leading players of Billboard and Outdoor Advertising including:
JCDecaux
Clear Channel Outdoor
Focus Media
Stroer
Lamar Advertising
Outfront Media
Exterion?Media
OOh!media
APG SGA
Publicis Groupe (Metrobus)
Intersection
Ocean Outdoor
Adams Outdoor Advertising
Capitol Outdoor
Blue Outdoor
Primedia Outdoor
Lightbox OOH Video Network
Captivate Network
Burkhart Advertising
Euromedia Group
Stott Outdoor Advertising
TOM Group
Daktronics
Prismview
Broadsign International
Aoto Electronics
Mvix
Christie Digital System
Ayuda Media System
Deepsky Corporation
Market split by Type, can be divided into:
Digital OOH (DOOH)
Traditional OOH (Billboards)
Market split by Application, can be divided into:
Transit Advertising
Billboard
Street Furniture Advertising
Others
Market split by Sales Channel, can be divided into:
Direct Channel
Distribution Channel
Market segment by Region/Country including:
North America (United States, Canada and Mexico)
Europe (Germany, UK, France, Italy, Russia and Spain etc.)
Asia-Pacific (China, Japan, Korea, India, Australia and Southeast Asia etc.)
South America (Brazil, Argentina and Colombia etc.)
Middle East & Africa (South Africa, UAE and Saudi Arabia etc.)
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TABLE OF CONTENTS
Table of Contents
Chapter 1 Billboard and Outdoor Advertising Market Overview
1.1 Billboard and Outdoor Advertising Definition
1.2 Global Billboard and Outdoor Advertising Market Size Status and Outlook (2017-2031)
1.3 Global Billboard and Outdoor Advertising Market Size Comparison by Region (2017-2031)
1.4 Global Billboard and Outdoor Advertising Market Size Comparison by Type (2017-2031)
1.5 Global Billboard and Outdoor Advertising Market Size Comparison by Application (2017-2031)
1.6 Global Billboard and Outdoor Advertising Market Size Comparison by Sales Channel (2017-2031)
1.7 Billboard and Outdoor Advertising Market Dynamics
1.7.1 Market Drivers/Opportunities
1.7.2 Market Challenges/Risks
1.7.3 Market News (Mergers/Acquisitions/Expansion)
1.7.4 COVID-19 Impacts
1.7.5 Russia-Ukraine War Impacts
Chapter 2 Billboard and Outdoor Advertising Market Segment Analysis by Player
2.1 Global Billboard and Outdoor Advertising Sales and Market Share by Player (2020-2022)
2.2 Global Billboard and Outdoor Advertising Revenue and Market Share by Player (2020-2022)
2.3 Global Billboard and Outdoor Advertising Average Price by Player (2020-2022)
2.4 Players Competition Situation & Trends
2.5 Conclusion of Segment by Player
Chapter 3 Billboard and Outdoor Advertising Market Segment Analysis by Type
3.1 Global Billboard and Outdoor Advertising Market by Type
3.1.1 Digital OOH (DOOH)
3.1.2 Traditional OOH (Billboards)
3.2 Global Billboard and Outdoor Advertising Sales and Market Share by Type (2017-2022)
3.3 Global Billboard and Outdoor Advertising Revenue and Market Share by Type (2017-2022)
3.4 Global Billboard and Outdoor Advertising Average Price by Type (2017-2022)
3.5 Leading Players of Billboard and Outdoor Advertising by Type in 2022
3.6 Conclusion of Segment by Type
Chapter 4 Billboard and Outdoor Advertising Market Segment Analysis by Application
4.1 Global Billboard and Outdoor Advertising Market by Application
4.1.1 Transit Advertising
4.1.2 Billboard
4.1.3 Street Furniture Advertising
4.1.4 Others
4.2 Global Billboard and Outdoor Advertising Revenue and Market Share by Application (2017-2022)
4.3 Leading Consumers of Billboard and Outdoor Advertising by Application in 2022
4.4 Conclusion of Segment by Application
Chapter 5 Billboard and Outdoor Advertising Market Segment Analysis by Sales Channel
5.1 Global Billboard and Outdoor Advertising Market by Sales Channel
5.1.1 Direct Channel
5.1.2 Distribution Channel
5.2 Global Billboard and Outdoor Advertising Revenue and Market Share by Sales Channel (2017-2022)
5.3 Leading Distributors/Dealers of Billboard and Outdoor Advertising by Sales Channel in 2022
5.4 Conclusion of Segment by Sales Channel
Chapter 6 Billboard and Outdoor Advertising Market Segment Analysis by Region
6.1 Global Billboard and Outdoor Advertising Market Size and CAGR by Region (2017-2031)
6.2 Global Billboard and Outdoor Advertising Sales and Market Share by Region (2017-2022)
6.3 Global Billboard and Outdoor Advertising Revenue and Market Share by Region (2017-2022)
6.4 North America
6.4.1 North America Market by Country
6.4.2 North America Billboard and Outdoor Advertising Market Share by Type
6.4.3 North America Billboard and Outdoor Advertising Market Share by Application
6.4.4 United States
6.4.5 Canada
6.4.6 Mexico
6.5 Europe
6.5.1 Europe Market by Country
6.5.2 Europe Billboard and Outdoor Advertising Market Share by Type
6.5.3 Europe Billboard and Outdoor Advertising Market Share by Application
6.5.4 Germany
6.5.5 UK
6.5.6 France
6.5.7 Italy
6.5.8 Russia
6.5.9 Spain
6.6 Asia-Pacific
6.6.1 Asia-Pacific Market by Country
6.6.2 Asia-Pacific Billboard and Outdoor Advertising Market Share by Type
6.6.3 Asia-Pacific Billboard and Outdoor Advertising Market Share by Application
6.6.4 China
6.6.5 Japan
6.6.6 Korea
6.6.7 India
6.6.8 Southeast Asia
6.6.9 Australia
6.7 South America
6.7.1 South America Market by Country
6.7.2 South America Billboard and Outdoor Advertising Market Share by Type
6.7.3 South America Billboard and Outdoor Advertising Market Share by Application
6.7.4 Brazil
6.7.5 Argentina
6.7.6 Colombia
6.8 Middle East & Africa
6.8.1 Middle East & Africa Market by Country
6.8.2 Middle East & Africa Billboard and Outdoor Advertising Market Share by Type
6.8.3 Middle East & Africa Billboard and Outdoor Advertising Market Share by Application
6.8.4 UAE
6.8.5 Saudi Arabia
6.8.6 South Africa
6.9 Conclusion of Segment by Region
Chapter 7 Profile of Leading Billboard and Outdoor Advertising Players
7.1 JCDecaux
7.1.1 Company Snapshot
7.1.2 Product/Service Offered
7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share)
7.2 Clear Channel Outdoor
7.3 Focus Media
7.4 Stroer
7.5 Lamar Advertising
7.6 Outfront Media
7.7 Exterion?Media
7.8 OOh!media
7.9 APG SGA
7.10 Publicis Groupe (Metrobus)
7.11 Intersection
7.12 Ocean Outdoor
7.13 Adams Outdoor Advertising
7.14 Capitol Outdoor
7.15 Blue Outdoor
7.16 Primedia Outdoor
7.17 Lightbox OOH Video Network
7.18 Captivate Network
7.19 Burkhart Advertising
7.20 Euromedia Group
7.21 Stott Outdoor Advertising
7.22 TOM Group
7.23 Daktronics
7.24 Prismview
7.25 Broadsign International
7.26 Aoto Electronics
7.27 Mvix
7.28 Christie Digital System
7.29 Ayuda Media System
7.30 Deepsky Corporation
Chapter 8 Upstream and Downstream Analysis of Billboard and Outdoor Advertising
8.1 Industrial Chain of Billboard and Outdoor Advertising
8.2 Upstream of Billboard and Outdoor Advertising
8.3 Downstream of Billboard and Outdoor Advertising
Chapter 9 Development Trend of Billboard and Outdoor Advertising (2023-2031)
9.1 Global Billboard and Outdoor Advertising Market Size (Sales and Revenue) Forecast (2023-2031)
9.2 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Region (2023-2031)
9.3 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Type (2023-2031)
9.4 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Application (2023-2031)
9.5 Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Sales Channel (2023-2031)
Chapter 10 Appendix
10.1 Research Methodology
10.2 Data Sources
10.3 Disclaimer
10.4 Analysts Certification
LIST OF TABLES & FIGURES
List of Tables and Figures
Figure Billboard and Outdoor Advertising Example
Figure Global Billboard and Outdoor Advertising Revenue (Million $) Status and Outlook (2017-2031)
Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Region (2017-2031)
Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Type (2017-2031)
Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Application (2017-2031)
Figure Global Billboard and Outdoor Advertising Revenue (Million $) Comparison by Sales Channel (2017-2031)
Table Global Billboard and Outdoor Advertising Sales by Player (2020-2022)
Table Global Billboard and Outdoor Advertising Sales Market Share by Player (2020-2022)
Figure Global Billboard and Outdoor Advertising Sales Market Share by Player in 2022
Table Global Billboard and Outdoor Advertising Revenue (Million $) by Player (2020-2022)
Table Global Billboard and Outdoor Advertising Revenue Market Share by Player (2020-2022)
Figure Global Billboard and Outdoor Advertising Revenue Market Share by Player in 2022
Table Global Billboard and Outdoor Advertising Average Price by Player (2020-2022)
Figure Global Billboard and Outdoor Advertising Average Price by Player in 2022
Figure Global Billboard and Outdoor Advertising Players Competition Situation ? Top 5 Players? Revenue Market Share in 2020
Figure Global Billboard and Outdoor Advertising Players Competition Trends ? Top 5 Players? Revenue Market Share in 2022
Figure Example of Digital OOH (DOOH)
Figure Global Digital OOH (DOOH) Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Traditional OOH (Billboards)
Figure Global Traditional OOH (Billboards) Revenue (Million $) and Growth Rate (2017-2022)
Table Global Billboard and Outdoor Advertising Sales by Type (2017-2022)
Table Global Billboard and Outdoor Advertising Sales Market Share by Type (2017-2022)
Figure Global Billboard and Outdoor Advertising Sales Market Share by Type in 2022
Table Global Billboard and Outdoor Advertising Revenue (Million $) by Type (2017-2022)
Table Global Billboard and Outdoor Advertising Revenue Market Share by Type (2017-2022)
Figure Global Billboard and Outdoor Advertising Revenue Market Share by Type in 2022
Table Global Billboard and Outdoor Advertising Average Price by Type (2017-2022)
Figure Global Billboard and Outdoor Advertising Average Price by Type in 2022
Table Leading Players of Billboard and Outdoor Advertising by Type in 2022
Figure Example of Transit Advertising
Figure Global Billboard and Outdoor Advertising for Transit Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Billboard
Figure Global Billboard and Outdoor Advertising for Billboard Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Street Furniture Advertising
Figure Global Billboard and Outdoor Advertising for Street Furniture Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Others
Figure Global Billboard and Outdoor Advertising for Others Revenue (Million $) and Growth Rate (2017-2022)
Table Global Billboard and Outdoor Advertising Sales by Application (2017-2022)
Table Global Billboard and Outdoor Advertising Sales Market Share by Application (2017-2022)
Figure Global Billboard and Outdoor Advertising Sales Market Share by Application in 2022
Table Leading Consumers of Billboard and Outdoor Advertising by Application in 2022
Figure Example of Direct Channel
Figure Global Billboard and Outdoor Advertising for Direct Channel Revenue (Million $) and Growth Rate (2017-2022)
Figure Example of Distribution Channel
Figure Global Billboard and Outdoor Advertising for Distribution Channel Revenue (Million $) and Growth Rate (2017-2022)
Table Global Billboard and Outdoor Advertising Revenue by Sales Channel (2017-2022)
Table Global Billboard and Outdoor Advertising Revenue Market Share by Sales Channel (2017-2022)
Figure Global Billboard and Outdoor Advertising Revenue Market Share by Sales Channel in 2022
Table Leading Distributors/Dealers of Billboard and Outdoor Advertising by Sales Channel in 2022
Table Global Billboard and Outdoor Advertising Market Size and CAGR by Region (2017-2031)
Table Global Billboard and Outdoor Advertising Sales by Region (2017-2022)
Table Global Billboard and Outdoor Advertising Sales Market Share by Region (2017-2022)
Figure Global Billboard and Outdoor Advertising Sales Market Share by Region in 2022
Table Global Billboard and Outdoor Advertising Revenue (Million $) by Region (2017-2022)
Table Global Billboard and Outdoor Advertising Revenue Market Share by Region (2017-2022)
Figure Global Billboard and Outdoor Advertising Revenue Market Share by Region in 2022
Table North America Billboard and Outdoor Advertising Sales by Country (2017-2022)
Figure North America Billboard and Outdoor Advertising Sales Market Share by Country (2017-2022)
Table North America Billboard and Outdoor Advertising Revenue by Country (2017-2022)
Figure North America Billboard and Outdoor Advertising Revenue Market Share by Country (2017-2022)
Figure North America Billboard and Outdoor Advertising Market Share by Type in 2022
Figure North America Billboard and Outdoor Advertising Market Share by Application in 2022
Figure United States Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure United States Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Canada Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Canada Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Mexico Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Mexico Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Europe Billboard and Outdoor Advertising Sales by Country (2017-2022)
Figure Europe Billboard and Outdoor Advertising Sales Market Share by Country (2017-2022)
Table Europe Billboard and Outdoor Advertising Revenue by Country (2017-2022)
Figure Europe Billboard and Outdoor Advertising Revenue Market Share by Country (2017-2022)
Figure Europe Billboard and Outdoor Advertising Market Share by Type in 2022
Figure Europe Billboard and Outdoor Advertising Market Share by Application in 2022
Figure Germany Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Germany Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure UK Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure UK Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure France Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure France Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Italy Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Italy Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Russia Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Russia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Spain Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Spain Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Asia-Pacific Billboard and Outdoor Advertising Sales by Country (2017-2022)
Figure Asia-Pacific Billboard and Outdoor Advertising Sales Market Share by Country (2017-2022)
Table Asia-Pacific Billboard and Outdoor Advertising Revenue by Country (2017-2022)
Figure Asia-Pacific Billboard and Outdoor Advertising Revenue Market Share by Country (2017-2022)
Figure Asia-Pacific Billboard and Outdoor Advertising Market Share by Type in 2022
Figure Asia-Pacific Billboard and Outdoor Advertising Market Share by Application in 2022
Figure China Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure China Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Japan Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Japan Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Korea Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Korea Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure India Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure India Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Southeast Asia Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Southeast Asia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Australia Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Australia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table South America Billboard and Outdoor Advertising Sales by Country (2017-2022)
Figure South America Billboard and Outdoor Advertising Sales Market Share by Country (2017-2022)
Table South America Billboard and Outdoor Advertising Revenue by Country (2017-2022)
Figure South America Billboard and Outdoor Advertising Revenue Market Share by Country (2017-2022)
Figure South America Billboard and Outdoor Advertising Market Share by Type in 2022
Figure South America Billboard and Outdoor Advertising Market Share by Application in 2022
Figure Brazil Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Brazil Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Argentina Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Argentina Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Colombia Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Colombia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Middle East & Africa Billboard and Outdoor Advertising Sales by Country (2017-2022)
Figure Middle East & Africa Billboard and Outdoor Advertising Sales Market Share by Country (2017-2022)
Table Middle East & Africa Billboard and Outdoor Advertising Revenue by Country (2017-2022)
Figure Middle East & Africa Billboard and Outdoor Advertising Revenue Market Share by Country (2017-2022)
Figure Middle East & Africa Billboard and Outdoor Advertising Market Share by Type in 2022
Figure Middle East & Africa Billboard and Outdoor Advertising Market Share by Application in 2022
Figure UAE Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure UAE Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure Saudi Arabia Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure Saudi Arabia Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Figure South Africa Billboard and Outdoor Advertising Sales and Growth Rate (2017-2022)
Figure South Africa Billboard and Outdoor Advertising Revenue (Million $) and Growth Rate (2017-2022)
Table Company Snapshot of JCDecaux
Table Billboard and Outdoor Advertising Introduction of JCDecaux
Table Billboard and Outdoor Advertising Sales, Price, Revenue, Gross Margin and Market Share of JCDecaux (2020-2022)
Table Industrial Chain of Billboard and Outdoor Advertising
Table Manufacturing Cost Structure of Billboard and Outdoor Advertising
Table General Manufacturing Process of Billboard and Outdoor Advertising
Table Leading Distributors/Dealers of Billboard and Outdoor Advertising
Table Leading Consumers of Billboard and Outdoor Advertising
Figure Global Billboard and Outdoor Advertising Sales and Growth Rate Forecast (2023-2031)
Figure Global Billboard and Outdoor Advertising Revenue and Growth Rate Forecast (2023-2031)
Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Region (2023-2031)
Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Type (2023-2031)
Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Application (2023-2031)
Table Global Billboard and Outdoor Advertising Market Size and CAGR Forecast by Sales Channel (2023-2031)
