Report overview
In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers. The app requests an ad from the network, and the network uses algorithms to identify and deliver the highest paying ad to the user in real time.
This report aims to provide a comprehensive presentation of the global market for In-Application Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding In-Application Advertising. This report contains market size and forecasts of In-Application Advertising in global, including the following market information:
Global In-Application Advertising Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global In-Application Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2030, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Interstitial Ads Segment to Reach $ Million by 2030, with a % CAGR in next six years.
The global key manufacturers of In-Application Advertising include Google AdMob (Google Inc.), Facebook Inc., Twitter Inc., InMobi Pte. Ltd., Smaato, Inc., Verizon Media and Zoomd Technologies Ltd., etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the In-Application Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global In-Application Advertising Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global In-Application Advertising Market Segment Percentages, by Type, 2022 (%)
Interstitial Ads
Mobile Video Ads
Rewarded Video Ads
Native Ads
Others
Global In-Application Advertising Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global In-Application Advertising Market Segment Percentages, by Application, 2022 (%)
Social Media
Gaming
E-Commerce
Video & Music Streaming
News
Finance And Education
Travel
Others
Global In-Application Advertising Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global In-Application Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies In-Application Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies In-Application Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google AdMob (Google Inc.)
Facebook Inc.
Twitter Inc.
InMobi Pte. Ltd.
Smaato, Inc.
Verizon Media
Zoomd Technologies Ltd.
Outline of Major Chapters:
Chapter 1: Introduces the definition of In-Application Advertising, market overview.
Chapter 2: Global In-Application Advertising market size in revenue.
Chapter 3: Detailed analysis of In-Application Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of In-Application Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
