Report overview
Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to shop at or use the services of businesses associated with each program. These programs exist covering most types of business, each one having varying features and rewards schemes. Loyalty programs have emerged as one of the key marketing tools in the global retail banking industry. Retail banks offer a number of loyalty programs in developed economies, however many of these are commoditized. This has compelled banks to introduce innovative programs in order to remain both competitive and profitable. There is also an increased pressure on costs due to new regulatory trends in last five years. Loyalty programs are being viewed as an important revenue-driving tool and have been proven to reduce customer acquisition costs. Retail banking in emerging economies is still in its developmental stages, as illustrated by its relatively low loyalty program penetration rates. Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.
This report aims to provide a comprehensive presentation of the global market for Retail Bank Loyalty Program, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Retail Bank Loyalty Program. This report contains market size and forecasts of Retail Bank Loyalty Program in global, including the following market information:
Global Retail Bank Loyalty Program Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Retail Bank Loyalty Program market was valued at US$ 1027 million in 2022 and is projected to reach US$ 1455.8 million by 2029, at a CAGR of 5.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global retail bank loyalty program main players are Maritz, FIS Corporate, IBM, Aimia, etc. Global top 3 manufacturers hold a share about 50%. North America is the largest market, with a share nearly 50%.
We surveyed the Retail Bank Loyalty Program companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Retail Bank Loyalty Program Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Retail Bank Loyalty Program Market Segment Percentages, by Type, 2022 (%)
Subscription-based Program
Points Program
Others
Global Retail Bank Loyalty Program Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Retail Bank Loyalty Program Market Segment Percentages, by Application, 2022 (%)
Personal User
Business User
Global Retail Bank Loyalty Program Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Retail Bank Loyalty Program Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Retail Bank Loyalty Program revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Retail Bank Loyalty Program revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
FIS Corporate
Maritz
IBM
TIBCO Software
Hitachi-solutions
Oracle Corporation
Aimia
Comarch
Exchange Solutions
Creatio
Customer Portfolios
Antavo
Outline of Major Chapters:
Chapter 1: Introduces the definition of Retail Bank Loyalty Program, market overview.
Chapter 2: Global Retail Bank Loyalty Program market size in revenue.
Chapter 3: Detailed analysis of Retail Bank Loyalty Program company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Retail Bank Loyalty Program in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
