Report overview
Marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. This type of marketing automation typically generates significant new revenue for companies, and provides an excellent return on the investment required.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Software. This report contains market size and forecasts of Marketing Automation Software in global, including the following market information:
Global Marketing Automation Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Automation Software market was valued at US$ 3388.3 million in 2022 and is projected to reach US$ 9132.4 million by 2029, at a CAGR of 15.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global Marketing Automation Software key players include Oracle, IBM, Adobe Systems, etc. Global top three manufacturers hold a share about 30%.
United States is the largest market, with a share over 50%, followed by UK and Norway, both have a share about 15 percent.
In terms of product, Email Marketing is the largest segment, with a share over 30%. And in terms of application, the largest application is Large Enterprises, followed by Small and Mid-sized Enterprises (SMEs).
We surveyed the Marketing Automation Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Automation Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Marketing Automation Software Market Segment Percentages, by Type, 2022 (%)
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Global Marketing Automation Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Marketing Automation Software Market Segment Percentages, by Application, 2022 (%)
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Global Marketing Automation Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Marketing Automation Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Automation Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Automation Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
HubSpot
Marketo
Act-On Software
Salesforce
Adobe Systems
Oracle
Infusionsoft
IBM
Cognizant
ETrigue
GreenRope
Hatchbuck
IContact
LeadSquared
MarcomCentral
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Aprimo
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Automation Software, market overview.
Chapter 2: Global Marketing Automation Software market size in revenue.
Chapter 3: Detailed analysis of Marketing Automation Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Automation Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
