Report overview
Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.
This report aims to provide a comprehensive presentation of the global market for Media Planning Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Media Planning Software. This report contains market size and forecasts of Media Planning Software in global, including the following market information:
Global Media Planning Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Media Planning Software market was valued at US$ 664.5 million in 2022 and is projected to reach US$ 1113.7 million by 2029, at a CAGR of 7.7% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The key consumption markets locate at developed countries. The USA takes the market share of 42%, followed by Europe with 31%.
comScore and SAP are the top 2 players of Media Planning Software, with about 56% market shares.
We surveyed the Media Planning Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Media Planning Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Media Planning Software Market Segment Percentages, by Type, 2022 (%)
Web-Based and Cloud-Based
On-Premises
Global Media Planning Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Media Planning Software Market Segment Percentages, by Application, 2022 (%)
SMBs
Large Business
Global Media Planning Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Media Planning Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Media Planning Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Media Planning Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic(NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)
Outline of Major Chapters:
Chapter 1: Introduces the definition of Media Planning Software, market overview.
Chapter 2: Global Media Planning Software market size in revenue.
Chapter 3: Detailed analysis of Media Planning Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Media Planning Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.