This report studies the direct marketing services market, direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media.
This report aims to provide a comprehensive presentation of the global market for Direct Marketing Services, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Direct Marketing Services. This report contains market size and forecasts of Direct Marketing Services in global, including the following market information:
- Global Direct Marketing Services Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Direct Marketing Services market was valued at US$ 5932.8 million in 2022 and is projected to reach US$ 6955 million by 2029, at a CAGR of 2.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The major players in global Direct Marketing Services market include Wunderman, Epsilon, OgilvyOne, etc. The top 3 players occupy about 25% shares of the global market. North America and Europe are main markets, they occupy over 70% of the global market. Direct Mail and Telemarketing are two main types, with a share about 50% altogether. Business to Business is the key application, which holds over 55% shares.
We surveyed the Direct Marketing Services companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Direct Marketing Services Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Direct Marketing Services Market Segment Percentages, by Type, 2022 (%)
- Direct Mail
- Telemarketing
- Email Marketing
- Text (SMS) Marketing
- Handouts
- Social Media Marketing
- Direct Selling
- Others
Global Direct Marketing Services Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Direct Marketing Services Market Segment Percentages, by Application, 2022 (%)
- Business to Business
- Business to Government
- Business to Consumers
- Others
Global Direct Marketing Services Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Direct Marketing Services Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
- Competitor Analysis
- The report also provides analysis of leading market participants including:
- Key companies Direct Marketing Services revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Direct Marketing Services revenues share in global market, 2022 (%)
- Further, the report presents profiles of competitors in the market, key players include:
- Rapp
- Epsilon
- Wunderman
- FCB
- Acxiom
- Harte-Hanks Direct
- OgilvyOne
- Merkle
- Harland Clarke Corp
- MRM//McCann
- DigitasLBi
- Aimia
- SourceLink
- BBDO
- SapientNitro
- Leo Burnett
- Outline of Major Chapters:
- Chapter 1: Introduces the definition of Direct Marketing Services, market overview.
- Chapter 2: Global Direct Marketing Services market size in revenue.
- Chapter 3: Detailed analysis of Direct Marketing Services company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
- Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
- Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
- Chapter 6: Sales of Direct Marketing Services in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
- Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
- Chapter 8: The main points and conclusions of the report.
