Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
This report aims to provide a comprehensive presentation of the global market for Internet Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Advertising. This report contains market size and forecasts of Internet Advertising in global, including the following market information:
- Global Internet Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
- Global top five companies in 2022 (%)
The global Internet Advertising market was valued at US$ 298290 million in 2022 and is projected to reach US$ 638450 million by 2029, at a CAGR of 11.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The major players in global Internet Advertising market include Alphabet, Facebook, etc. The top 2 players occupy about 55% shares of the global market. North America and Europe are main markets, they occupy about 65% of the global market. Search Ads is the main type, with a share about 40%. Retail is the main application, which holds a share about 20%.
We surveyed the Internet Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Internet Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Internet Advertising Market Segment Percentages, by Type, 2022 (%)
- Search Ads
- Mobile Ads
- Banner Ads
- Classified Ads
- Digital Video Ads
- Others
Global Internet Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Internet Advertising Market Segment Percentages, by Application, 2022 (%)
- Retail
- Automotive
- Entertainment
- Financial Services
- Telecom
- Consumer Goods
- Others
Global Internet Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Internet Advertising Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Internet Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Internet Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Alphabet
- Facebook
- Baidu
- Yahoo! Inc
- Microsoft
- Alibaba
- Tencent
- Twitter
- Aol(Verizon Communications)
- eBay
- Linkedin
- Amazon
- IAC
- Soho
- Pandora
- Outline of Major Chapters:
- Chapter 1: Introduces the definition of Internet Advertising, market overview.
- Chapter 2: Global Internet Advertising market size in revenue.
- Chapter 3: Detailed analysis of Internet Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
- Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
- Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
- Chapter 6: Sales of Internet Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
- Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
- Chapter 8: The main points and conclusions of the report.
