Report overview
Social media management software (SMMS) is an application program or software suite module that facilitates an organization's ability to successfully engage in social media across different communication channels. SMMS is used to monitor inbound and outbound conversations, document social marketing initiatives and evaluate the usefulness of a social media presence.
The Social Media Management Software industry can be broken down into two segments, Cloud-Based and On-Premises.
This report aims to provide a comprehensive presentation of the global market for Social Media Management Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Media Management Software. This report contains market size and forecasts of Social Media Management Software in global, including the following market information:
Global Social Media Management Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Social Media Management Software market was valued at US$ 3883.7 million in 2022 and is projected to reach US$ 11750 million by 2029, at a CAGR of 17.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Social Media Management Software is mainly classified into the following types: Cloud-based and On-premises. Cloud-based type is the most widely used type which takes up about 65% of the total revenue in 2019. Salesforce, Hootsuite, HubSpot, Zoho, Meltwater, Adobe, Sprout Social, etc. are the key suppliers in the global Social Media Management Software market. Top 5 took up more than 54.06% of the global market in 2019.
We surveyed the Social Media Management Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Social Media Management Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Social Media Management Software Market Segment Percentages, by Type, 2022 (%)
Cloud-Based
On-Premises
Global Social Media Management Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Social Media Management Software Market Segment Percentages, by Application, 2022 (%)
Large Enterprises
Medium Organizations
Small Organizations
Global Social Media Management Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Social Media Management Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Social Media Management Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Social Media Management Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Salesforce
Zoho
Meltwater
Adobe
Hootsuite
HubSpot
Sprout Social
Khoros
Oktopost
Buffer
Iconosquare
Crowdfire
eClincher
MavSocial
Agorapulse
CoSchedule
Sked Social
Sendible
MeetEdgar
Post Planner
SocialPilot
Outline of Major Chapters:
Chapter 1: Introduces the definition of Social Media Management Software, market overview.
Chapter 2: Global Social Media Management Software market size in revenue.
Chapter 3: Detailed analysis of Social Media Management Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Social Media Management Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
