Report overview
Matcha Tea Powder is shade-grown green tea, and it is famous for being used in the tea ceremony of Japan; the leaves of which are hand-picked, steamed, air dried, de-stemmed and slow-ground on granite wheels to produce a calming, antioxidant powerhouse drink which burns fat and increases energy and focus.
It is special in two aspects of farming and processing: the green tea plants for matcha are shade-grown for about three weeks before harvest, and the stems and veins are removed in processing. During shaded growth, the plant Camellia sinensis produces more theanine and caffeine. This combination of chemicals is considered to account for the calm energy people might feel from drinking matcha. The powdered form of matcha is consumed differently from tea leaves or tea bags, and is dissolved in a liquid, typically water or milk.
Matcha tea is unique because the process of shading and harvesting increases the content of L-Theanine, an amino acid that helps balance the caffeine. While matcha may contain the same caffeine as other types of tea, the L-Theanine is known to create calmness without drowsiness.
In the Tang Dynasty in China, green tea was powdered and dried into bricks for easy use. People could then break off a small piece of the dried tea brick and stir into hot water. This provided a shelf stable green tea that was easy to travel with.
In the 1100s, a Japanese monk brought the idea of powdered tea to Japan, and this eventually evolved into the traditional chanoyu ceremony. Though the tradition of drinking powdered green teas has lost popularity in China until recent years, the tradition has persisted in Japan. Though originally only royalty and Samurai warriors were given Matcha because it was so time consuming and expensive to produce, it is now a popular drink throughout Japan.
For Matcha, the best tea bushes are selected and shaded from the sun for 3 weeks before harvest. Then, the best leaves are selected and ground by hand to produce a fine, bright green powder.
This report aims to provide a comprehensive presentation of the global market for Matcha Tea Powder, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Matcha Tea Powder. This report contains market size and forecasts of Matcha Tea Powder in global, including the following market information:
Global Matcha Tea Powder Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global Matcha Tea Powder Market Sales, 2018-2023, 2024-2029, (K MT)
Global top five Matcha Tea Powder companies in 2022 (%)
The global Matcha Tea Powder market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is Forecast to Reach $ Million.
Drinking-use Matcha Tea Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Matcha Tea Powder include Guizhou Gui Tea Group Co.,Ltd., Aiya, Marushichi Seicha, ShaoXing Royal Tea Village CO.,LTD., Zhejiang Huamingyuan Tea Co., Ltd., Marukyu Koyamaen, Yanoen, DoMatcha and ujimatcha, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Matcha Tea Powder manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Matcha Tea Powder Market, by Type, 2018-2023, 2024-2029 ($ Millions) & (K MT)
Global Matcha Tea Powder Market Segment Percentages, by Type, 2022 (%)
Drinking-use Matcha Tea
Additive-use Matcha Tea
Global Matcha Tea Powder Market, by Application, 2018-2023, 2024-2029 ($ Millions) & (K MT)
Global Matcha Tea Powder Market Segment Percentages, by Application, 2022 (%)
Drinking Tea
Pastry
Ice Cream
Beverage
Global Matcha Tea Powder Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions) & (K MT)
Global Matcha Tea Powder Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Matcha Tea Powder revenues in global market, 2018-2023 (Estimated), ($ millions)
Key companies Matcha Tea Powder revenues share in global market, 2022 (%)
Key companies Matcha Tea Powder sales in global market, 2018-2023 (Estimated), (K MT)
Key companies Matcha Tea Powder sales share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Guizhou Gui Tea Group Co.,Ltd.
Aiya
Marushichi Seicha
ShaoXing Royal Tea Village CO.,LTD.
Zhejiang Huamingyuan Tea Co., Ltd.
Marukyu Koyamaen
Yanoen
DoMatcha
ujimatcha
AOI Seicha
Outline of Major Chapters:
Chapter 1: Introduces the definition of Matcha Tea Powder, market overview.
Chapter 2: Global Matcha Tea Powder market size in revenue and volume.
Chapter 3: Detailed analysis of Matcha Tea Powder manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Matcha Tea Powder in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Matcha Tea Powder capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.
