Report overview
Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
This report aims to provide a comprehensive presentation of the global market for Interactive Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Interactive Advertising. This report contains market size and forecasts of Interactive Advertising in global, including the following market information:
Global Interactive Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Interactive Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
We surveyed the Interactive Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Interactive Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Interactive Advertising Market Segment Percentages, by Type, 2022 (%)
Online Interactive Advertising
Offline Interactive Advertising
Global Interactive Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Interactive Advertising Market Segment Percentages, by Application, 2022 (%)
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Global Interactive Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Interactive Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Interactive Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Interactive Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising
Outline of Major Chapters:
Chapter 1: Introduces the definition of Interactive Advertising, market overview.
Chapter 2: Global Interactive Advertising market size in revenue.
Chapter 3: Detailed analysis of Interactive Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Interactive Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
