Report overview
Programmatic advertising helps automate the decision-making process of media buying by targeting specific audiences.
Digiday defines it as:
?The use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations, and manual insertion orders. It?s using machines to buy ads, basically.?
This report aims to provide a comprehensive presentation of the global market for Programmatic Display Advertising Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Display Advertising Platform. This report contains market size and forecasts of Programmatic Display Advertising Platform in global, including the following market information:
Global Programmatic Display Advertising Platform Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Programmatic Display Advertising Platform market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cloud based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Programmatic Display Advertising Platform include FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU, Yahoo Gemini, MediaMath and Adobe Media Optimizer, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Programmatic Display Advertising Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic Display Advertising Platform Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Display Advertising Platform Market Segment Percentages, by Type, 2022 (%)
Cloud based
On Premise
Global Programmatic Display Advertising Platform Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Display Advertising Platform Market Segment Percentages, by Application, 2022 (%)
Retail
Recreation
Banking
Transportation
Other
Global Programmatic Display Advertising Platform Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Programmatic Display Advertising Platform Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Programmatic Display Advertising Platform revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Programmatic Display Advertising Platform revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
FACEBOOK BUSINESS
ADWORDS
WORDSTREAM
SIZMEK
MARIN SOFTWARE
DATAXU
Yahoo Gemini
MediaMath
Adobe Media Optimizer
Quantcast Advertise
Choozle
Acquisio
The Trade Desk
Flashtalking
Outline of Major Chapters:
Chapter 1: Introduces the definition of Programmatic Display Advertising Platform, market overview.
Chapter 2: Global Programmatic Display Advertising Platform market size in revenue.
Chapter 3: Detailed analysis of Programmatic Display Advertising Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Programmatic Display Advertising Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
