Report overview
Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.
This report aims to provide a comprehensive presentation of the global market for Contextual Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Contextual Advertising. This report contains market size and forecasts of Contextual Advertising in global, including the following market information:
Global Contextual Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Contextual Advertising market was valued at US$ 131430 million in 2022 and is projected to reach US$ 260050 million by 2029, at a CAGR of 10.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in APAC is expected to witness the highest growth during the forecast period. The high growth of the market in APAC can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
We surveyed the Contextual Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Contextual Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Contextual Advertising Market Segment Percentages, by Type, 2022 (%)
Activity-based Advertising
Location-based Advertising
Others
Global Contextual Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Contextual Advertising Market Segment Percentages, by Application, 2022 (%)
Consumer Goods, Retail and Restaurants
Telecom and IT
Banking, Financial Services and Insurance (BFSI)
Media and Entertainment
Travel, Transportation and Automobile
Healthcare
Academia and Government
Others
Global Contextual Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Contextual Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Contextual Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Contextual Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Beijing Miteno Communication Technology
Facebook
Microsoft
Amazon
Aol
Yahoo
Twitter
IAC
Amobee
Act-On Software
Simplycast
Inmobi
Flytxt
Infolinks
Adobe Systems
Sap
Marketo
Millennial Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Contextual Advertising, market overview.
Chapter 2: Global Contextual Advertising market size in revenue.
Chapter 3: Detailed analysis of Contextual Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Contextual Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
