Report overview
In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.
This report aims to provide a comprehensive presentation of the global market for In-App Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding In-App Advertising. This report contains market size and forecasts of In-App Advertising in global, including the following market information:
Global In-App Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global In-App Advertising market was valued at US$ 126220 million in 2022 and is projected to reach US$ 390360 million by 2029, at a CAGR of 17.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software?s like android and iOS are time-consuming as both software?s display contents differently which might pose as a restraint to the in-app advertising market globally.
We surveyed the In-App Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global In-App Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global In-App Advertising Market Segment Percentages, by Type, 2022 (%)
Standard Banner Ads
Interstitial Ads
Hyper-local Targeted Ads
Rich Media Ads
Video Ads
Native Ads
Global In-App Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global In-App Advertising Market Segment Percentages, by Application, 2022 (%)
Messaging
Online Shopping
Ticketing
Others
Global In-App Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global In-App Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies In-App Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies In-App Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Chartboost
Flurry
Inmobi
Millennial media
Mopub
Outline of Major Chapters:
Chapter 1: Introduces the definition of In-App Advertising, market overview.
Chapter 2: Global In-App Advertising market size in revenue.
Chapter 3: Detailed analysis of In-App Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of In-App Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
