Report overview
Mobile value added services (MVAS) are defined as mobile services that are offered by mobile service providers apart from the voice communication services.
This report aims to provide a comprehensive presentation of the global market for Mobile Value-Added Services (VAS), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Value-Added Services (VAS). This report contains market size and forecasts of Mobile Value-Added Services (VAS) in global, including the following market information:
Global Mobile Value-Added Services (VAS) Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Mobile Value-Added Services (VAS) market was valued at US$ 637360 million in 2022 and is projected to reach US$ 1334940 million by 2029, at a CAGR of 11.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The quick innovations in technology have led to the evolution of MVAS beyond the voice communication services. It helps mobile service providers to create and sustain new revenue streams and drive ARPU. Rising mobile phones, network penetration, and increased return on marketing spend are some of the factors driving the mobile value added services market. Social media offer new opportunities for the vendors. Whereas, privacy concerns is the key challenge being faced by the marketers in the MVAS ecosystem.
We surveyed the Mobile Value-Added Services (VAS) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Value-Added Services (VAS) Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Mobile Value-Added Services (VAS) Market Segment Percentages, by Type, 2022 (%)
Short Messaging Service (SMS)
Multimedia Messaging Service (MMS)
Interactive Voice Response(VIR)
Wireless Application Protocol(WAP)
Global Mobile Value-Added Services (VAS) Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Mobile Value-Added Services (VAS) Market Segment Percentages, by Application, 2022 (%)
Personal
Commercial
Global Mobile Value-Added Services (VAS) Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Mobile Value-Added Services (VAS) Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Mobile Value-Added Services (VAS) revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Mobile Value-Added Services (VAS) revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
America Movil
Monty Mobile
StreamWIDE
Telcovas International
OneAPI
Nextgen
Andrexen
GenieNG
Nokia
Digicel Group
Vodafone
ZTE
Teligent Telecom
Outline of Major Chapters:
Chapter 1: Introduces the definition of Mobile Value-Added Services (VAS), market overview.
Chapter 2: Global Mobile Value-Added Services (VAS) market size in revenue.
Chapter 3: Detailed analysis of Mobile Value-Added Services (VAS) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Mobile Value-Added Services (VAS) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
