Report overview
Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
This report aims to provide a comprehensive presentation of the global market for Programmatic Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Advertising. This report contains market size and forecasts of Programmatic Advertising in global, including the following market information:
Global Programmatic Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Programmatic Advertising market was valued at US$ 80530 million in 2022 and is projected to reach US$ 177340 million by 2029, at a CAGR of 11.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms.
We surveyed the Programmatic Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Advertising Market Segment Percentages, by Type, 2022 (%)
Desktop Banners
Mobile Banners
Global Programmatic Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Advertising Market Segment Percentages, by Application, 2022 (%)
Education
Finance
Media & Entertainment
Retail
Travel
Global Programmatic Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Programmatic Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Programmatic Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Programmatic Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Rubicon Project (US)
Adroll (US)
Adobe Marketing Cloud (US)
DoubleClick (US)
Choozle (US)
AdReady (US)
DataXu (US)
Centro(US)
PulsePoint(US)
Outbrain (US)
Outline of Major Chapters:
Chapter 1: Introduces the definition of Programmatic Advertising, market overview.
Chapter 2: Global Programmatic Advertising market size in revenue.
Chapter 3: Detailed analysis of Programmatic Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Programmatic Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
