Mobile value-added service is the service that the mobile operators can choose to use on the basis of mobile basic business (voice service) for different user groups and market needs.
This report aims to provide a comprehensive presentation of the global market for Mobile Value Added Services (MVAS), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Value Added Services (MVAS). This report contains market size and forecasts of Mobile Value Added Services (MVAS) in global, including the following market information:
- Global Mobile Value Added Services (MVAS) Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Mobile Value Added Services (MVAS) market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The mobile value-added service is the result of the market segmentation. It fully excavates the potential of the mobile network and meets the various needs of the users, so it has achieved great success in the market. For example, the prepaid service (Shenzhou bank, as well as it), the short message value-added service (mobile dream network, the Unicom in the letter) has a large number of users, has become the main brand of the operators. Mobile value-added service has become the most important part of the value chain of mobile operators, and has huge market prospects and huge demand. It is predicted that the value added service market of China Mobile will grow by more than 30% per year.
We surveyed the Mobile Value Added Services (MVAS) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Value Added Services (MVAS) Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Mobile Value Added Services (MVAS) Market Segment Percentages, by Type, 2022 (%)
- SMS
- MMS
- Mobile Money
- Mobile Infotainment
- Others
Global Mobile Value Added Services (MVAS) Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Mobile Value Added Services (MVAS) Market Segment Percentages, by Application, 2022 (%)
- Personal Use
- Commercial Use
Global Mobile Value Added Services (MVAS) Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Mobile Value Added Services (MVAS) Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Mobile Value Added Services (MVAS) revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Mobile Value Added Services (MVAS) revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- AT&T
- Verizon
- China Mobile
- NTT
- Deutsche Telekom
- China Telecom
- Telefonica
- Softbank
- Vodafone
- Orange
- Outline of Major Chapters:
- Chapter 1: Introduces the definition of Mobile Value Added Services (MVAS), market overview.
- Chapter 2: Global Mobile Value Added Services (MVAS) market size in revenue.
- Chapter 3: Detailed analysis of Mobile Value Added Services (MVAS) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
- Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
- Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
- Chapter 6: Sales of Mobile Value Added Services (MVAS) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
- Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
- Chapter 8: The main points and conclusions of the report.
