Report overview
We identifies two types of mobile marketing platforms: (1) Multichannel marketing hubs (MMH) with native mobile marketing capabilities: Offer mobile marketing as part of a broader marketing cloud. These vendors deliver a range of engagement and analytics capabilities for mobile web and mobile applications. They offer native mobile marketing capabilities, but may also partner with third parties to support capabilities around delivery, monetization and measurement. (2) Purpose-built mobile marketing platforms: Enable direct-marketing engagement capabilities including SMS campaign design, delivery and reporting, push-notification and in-app messaging, and mobile-wallet integration. Additionally, these solutions can link to existing marketing platforms, such as email and social marketing. Note that analysts may need to update the market definition as they progress through the research process. You will be explicitly notified of the change(s) should they need to happen
This report aims to provide a comprehensive presentation of the global market for Mobile Marketing Platforms, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Marketing Platforms. This report contains market size and forecasts of Mobile Marketing Platforms in global, including the following market information:
Global Mobile Marketing Platforms Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Mobile Marketing Platforms market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Multichannel Marketing Hubs (MMH) Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Mobile Marketing Platforms include Vibes, Localytics, Urban Airship, Leanplum, Pyze, IMImobile, Swrve, MoEngage and Salesforce, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Mobile Marketing Platforms companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Marketing Platforms Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Mobile Marketing Platforms Market Segment Percentages, by Type, 2022 (%)
Multichannel Marketing Hubs (MMH)
Purpose-built Mobile Marketing Platforms
Global Mobile Marketing Platforms Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Mobile Marketing Platforms Market Segment Percentages, by Application, 2022 (%)
iOS
Android
Global Mobile Marketing Platforms Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Mobile Marketing Platforms Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Mobile Marketing Platforms revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Mobile Marketing Platforms revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Vibes
Localytics
Urban Airship
Leanplum
Pyze
IMImobile
Swrve
MoEngage
Salesforce
Sailthru
Braze
IBM
SessionM
Oracle
TUNE
Outline of Major Chapters:
Chapter 1: Introduces the definition of Mobile Marketing Platforms, market overview.
Chapter 2: Global Mobile Marketing Platforms market size in revenue.
Chapter 3: Detailed analysis of Mobile Marketing Platforms company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Mobile Marketing Platforms in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
