Report overview
We defines web and mobile app analytics as a market of specialized analytics tools used to understand and improve the digital customer experience, attract and retain users, and analyze operations and actions taken across responsive websites and mobile apps. The market is also composed of session replay vendors (aka digital intelligence, or digital experience analytics). These vendors provide diagnostic insight into visitor activity and the CX on responsive web and mobile apps, using predictive/prescriptive analytics enabled by machine learning (ML)/artificial intelligence (AI), heat maps and session replay technology.
This report aims to provide a comprehensive presentation of the global market for Web and Mobile App Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Web and Mobile App Analytics. This report contains market size and forecasts of Web and Mobile App Analytics in global, including the following market information:
Global Web and Mobile App Analytics Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Web and Mobile App Analytics market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cloud-based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Web and Mobile App Analytics include Google, Adobe, Kissmetrics, Mixpanel, Siteimprove, InnoCraft, Woopra, Webtrends and Akamai, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Web and Mobile App Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Web and Mobile App Analytics Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Web and Mobile App Analytics Market Segment Percentages, by Type, 2022 (%)
Cloud-based
On-premises
Global Web and Mobile App Analytics Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Web and Mobile App Analytics Market Segment Percentages, by Application, 2022 (%)
BFSI
Education
Government
Telecom & IT
Others
Global Web and Mobile App Analytics Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Web and Mobile App Analytics Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Web and Mobile App Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Web and Mobile App Analytics revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Adobe
Kissmetrics
Mixpanel
Siteimprove
InnoCraft
Woopra
Webtrends
Akamai
SessionCam
Qumram
Rigor
ClickTale
IBM
Piwik PRO
Outline of Major Chapters:
Chapter 1: Introduces the definition of Web and Mobile App Analytics, market overview.
Chapter 2: Global Web and Mobile App Analytics market size in revenue.
Chapter 3: Detailed analysis of Web and Mobile App Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Web and Mobile App Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
