Report overview
Smart advertising is rapidly gaining popularity and is emerging as one of the most preferred forms of advertising for enterprises across multiple industry verticals such as automotive, gaming, entertainment, consumer goods, and electronics. Compared to other conventional forms of advertising, smart advertising enables marketers to effectively target audience based on multiple attributes related to interests, age, and location, among others, thereby increasing user engagement. Smart advertising combines three technologies: immersive media, device motion, and AI, which work together to help companies initiate and improve their customer engagement and help advertisers to drive consumers to the company?s special promotion page or an online store, among other things. Smart advertisement dynamically reacts to its environment by receiving and sending data over an information network and plays a significant role in inciting consumer interest and increasing the conversion rate for the company.
This report aims to provide a comprehensive presentation of the global market for Smart Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Smart Advertising. This report contains market size and forecasts of Smart Advertising in global, including the following market information:
Global Smart Advertising Market Revenue, 2018-2023, 2024-2035, ($ millions)
Global top five companies in 2022 (%)
The global Smart Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2035, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Hardware Segment to Reach $ Million by 2035, with a % CAGR in next six years.
The global key manufacturers of Smart Advertising include Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media, JCDecaux Group, Intersection, IKE Smart City and Changing Environments, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Smart Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Smart Advertising Market, by Type, 2018-2023, 2024-2035 ($ millions)
Global Smart Advertising Market Segment Percentages, by Type, 2022 (%)
Hardware
Software
Services
Global Smart Advertising Market, by Application, 2018-2023, 2024-2035 ($ millions)
Global Smart Advertising Market Segment Percentages, by Application, 2022 (%)
Corporate
Government
Education
Others
Global Smart Advertising Market, By Region and Country, 2018-2023, 2024-2035 ($ Millions)
Global Smart Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Smart Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Smart Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Lamar Advertising Company
OUTFRONT Media
CIVIQ Smartscapes
Clear Channel Outdoor Holdings
Exterion Media
JCDecaux Group
Intersection
IKE Smart City
Changing Environments
Captivate
Outline of Major Chapters:
Chapter 1: Introduces the definition of Smart Advertising, market overview.
Chapter 2: Global Smart Advertising market size in revenue.
Chapter 3: Detailed analysis of Smart Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Smart Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
