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The global Automotive Augmented Reality (AR) and Virtual Reality (VR) market was valued at US$ 2263.1 million in 2022 and is projected to reach US$ 6481.9 million by 2029, at a CAGR of 16.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

While augmented and virtual reality applications in mobile and gaming have recently emerged, these concepts have already been deployed for a variety of automotive use cases including AR HUDs, local and remote see-through applications, pre-sales experiences, vehicle desgin, manufacturing, maintenance, and user manuals. Main benefits are centered around a more intuitive and seamless user interface for drivers, especially critical for semi-autonomous driving and driving down costs.
This report aims to provide a comprehensive presentation of the global market for Automotive Augmented Reality (AR) and Virtual Reality (VR), with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Automotive Augmented Reality (AR) and Virtual Reality (VR). This report contains market size and forecasts of Automotive Augmented Reality (AR) and Virtual Reality (VR) in global, including the following market information:
Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)

The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Augmented Reality (AR) Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Automotive Augmented Reality (AR) and Virtual Reality (VR) include Continental, Microsoft, Visteon Corporation, Volkswagen, Unity, Bosch, DAQRI, HTC and Hyundai Motor, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Automotive Augmented Reality (AR) and Virtual Reality (VR) companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market, by Type, 2018-2023, 2024-2030 ($ millions)

Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Segment Percentages, by Type, 2022 (%)

• Augmented Reality (AR)
• Virtual Reality (VR)

Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market, by Application, 2018-2023, 2024-2030 ($ millions)

Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Segment Percentages, by Application, 2022 (%)

• Research & Development
• Manufacturing & Supply
• Marketing & Sales
• Aftersales
• Support Functions
• Product

Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)

Global Automotive Augmented Reality (AR) and Virtual Reality (VR) Market Segment Percentages, By Region and Country, 2022 (%)

• North America
• US
• Canada
• Mexico
• Europe
• Germany
• France
• U.K.
• Italy
• Russia
• Nordic Countries
• Benelux
• Rest of Europe
• Asia
• China
• Japan
• South Korea
• Southeast Asia
• India
• Rest of Asia
• South America
• Brazil
• Argentina
• Rest of South America
• Middle East & Africa
• Turkey
• Israel
• Saudi Arabia
• UAE
• Rest of Middle East & Africa

Competitor Analysis

The report also provides analysis of leading market participants including:

• Key companies Automotive Augmented Reality (AR) and Virtual Reality (VR) revenues in global market, 2018-2023 (estimated), ($ millions)

• Key companies Automotive Augmented Reality (AR) and Virtual Reality (VR) revenues share in global market, 2022 (%)

key players include:

• Continental

• Microsoft
• Visteon Corporation
• Volkswagen
• Unity
• Bosch
• DAQRI
• HTC
• Hyundai Motor
• Wayray

Outline of Major Chapters:
Chapter 1: Introduces the definition of Automotive Augmented Reality (AR) and Virtual Reality (VR), market overview.
Chapter 2: Global Automotive Augmented Reality (AR) and Virtual Reality (VR) market size in revenue.
Chapter 3: Detailed analysis of Automotive Augmented Reality (AR) and Virtual Reality (VR) company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Automotive Augmented Reality (AR) and Virtual Reality (VR) in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.