Report overview
Conversational marketing software, also known as messenger marketing software, engages potential customers with personalized, one-on-one conversations route to specific product recommendations or offers. Conversational marketing platforms help provide a higher standard of customer service at scale and simplify the overall buying process for potential customers around the world at any time of day. Successful use of these platforms can also generate valuable, qualified leads, provide high-level insights into customer demographics and preferences, and accelerate the sales cycle.
This report aims to provide a comprehensive presentation of the global market for Conversational Marketing Platform, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Conversational Marketing Platform. This report contains market size and forecasts of Conversational Marketing Platform in global, including the following market information:
Global Conversational Marketing Platform Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Conversational Marketing Platform market was valued at US$ 564.9 million in 2022 and is projected to reach US$ 700 million by 2029, at a CAGR of 3.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global conversational marketing software main players include Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Whisbi, etc., totally accounting for about 80% of the market. Americas is the largest market, with a share over 40%. As for the types of products, it can be divided into cloud based and on-premises. The most common product is cloud based, with a share over 90%. In terms of applications, it is widely used in large enterprises and SMEs. Large enterprises is the largest application, holding a share over 70%.
We surveyed the Conversational Marketing Platform companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Conversational Marketing Platform Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Conversational Marketing Platform Market Segment Percentages, by Type, 2022 (%)
Monthly Subscription
Annual Subscription
Global Conversational Marketing Platform Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Conversational Marketing Platform Market Segment Percentages, by Application, 2022 (%)
SME (Small and Medium Enterprises)
Large Enterprise
Global Conversational Marketing Platform Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Conversational Marketing Platform Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Conversational Marketing Platform revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Conversational Marketing Platform revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Crisp
iAdvize
Conversica
MagicLane
Smith.ai
Positivenaick Analytics
Saleswhale
Whisbi Technologies
BanterX
Bitesize
Chatkit
Automat Technologies
Dashbot
IMBlox
Snaps Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Conversational Marketing Platform, market overview.
Chapter 2: Global Conversational Marketing Platform market size in revenue.
Chapter 3: Detailed analysis of Conversational Marketing Platform company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Conversational Marketing Platform in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
