Report overview
The term ?Ad Tech,? which is short for advertising technology, broadly refers to different types of analytics and digital tools used in the context of advertising. Discussions about ad tech often revolve around the extensive and complex systems used to direct advertising to individuals and specific target audiences.
This report aims to provide a comprehensive presentation of the global market for Ad Tech, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Tech. This report contains market size and forecasts of Ad Tech in global, including the following market information:
Global Ad Tech Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Ad Tech market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Web-Based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Ad Tech include Facebook, Google, Amazon, Verizon, AT&T and Comcast, Adobe, Salesforce, Oracle and The Trade Desk, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Ad Tech companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Ad Tech Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Ad Tech Market Segment Percentages, by Type, 2022 (%)
Web-Based
Cloud-Based
On-Premise
Global Ad Tech Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Ad Tech Market Segment Percentages, by Application, 2022 (%)
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Global Ad Tech Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Ad Tech Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Ad Tech revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Ad Tech revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Facebook
Google
Amazon
Verizon
AT&T and Comcast
Adobe
Salesforce
Oracle
The Trade Desk
Criteo
Telaria
Outline of Major Chapters:
Chapter 1: Introduces the definition of Ad Tech, market overview.
Chapter 2: Global Ad Tech market size in revenue.
Chapter 3: Detailed analysis of Ad Tech company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Ad Tech in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
