Report overview
Location-based marketing (LMS) is a direct marketing strategy that uses a mobile device's location to alert the device's owner about an offering from a near-by business. Typically, location-based alerts are delivered to smartphones through SMS text messages. An alert may include information about a local business' deal of the day or include a purchasing incentive, such as a discount coupon code.
This report aims to provide a comprehensive presentation of the global market for Location Based Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Location Based Marketing. This report contains market size and forecasts of Location Based Marketing in global, including the following market information:
Global Location Based Marketing Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Location Based Marketing market was valued at US$ 48060 million in 2022 and is projected to reach US$ 139960 million by 2029, at a CAGR of 16.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Banner Display/Pop ups Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Location Based Marketing include Google, Groupon, Groundtruth, Placecast, PlaceIQ, Scanbuy, Shopkick, Telenity and AdMoove, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Location Based Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Location Based Marketing Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Location Based Marketing Market Segment Percentages, by Type, 2022 (%)
Banner Display/Pop ups
Video
Search Result
E-mail and Message
Social Media Content
Voice Calling
Global Location Based Marketing Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Location Based Marketing Market Segment Percentages, by Application, 2022 (%)
Retail
Hospitality
Healthcare
BFSI
Education
Technology and Media
Transportation and Logistics
Automotive
Others
Global Location Based Marketing Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Location Based Marketing Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Location Based Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Location Based Marketing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Groupon
Groundtruth
Placecast
PlaceIQ
Scanbuy
Shopkick
Telenity
AdMoove
AdNear
Foursquare
Outline of Major Chapters:
Chapter 1: Introduces the definition of Location Based Marketing, market overview.
Chapter 2: Global Location Based Marketing market size in revenue.
Chapter 3: Detailed analysis of Location Based Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Location Based Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
