The global Social Advertising & Social Media Marketing market was valued at US$ 109.09 billion in 2023 and is projected to reach US$ 236.72 billion by 2030, at a CAGR of 12.4% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
This report aims to provide a comprehensive presentation of the global market for Social Advertising & Social Media Marketing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Social Advertising & Social Media Marketing. This report contains market size and forecasts of Social Advertising & Social Media Marketing in global, including the following market information:
- Global Social Advertising & Social Media Marketing Market Revenue, 2018-2023, 2024-2032, ($ millions)
- Global top five companies in 2023 (%)
The global key manufacturers of Social Advertising & Social Media Marketing include Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent and LINE, etc. in 2023, the global top five players have a share approximately % in terms of revenue.
We has surveyed the Social Advertising & Social Media Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Social Advertising & Social Media Marketing Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Social Advertising & Social Media Marketing Market Segment Percentages, by Type, 2023 (%)
- Social Advertising
- Social Media Marketing
Global Social Advertising & Social Media Marketing Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Social Advertising & Social Media Marketing Market Segment Percentages, by Application, 2023 (%)
- Social Media Platforms
- Websites
Global Social Advertising & Social Media Marketing Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Social Advertising & Social Media Marketing Market Segment Percentages, By Region and Country, 2023 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Social Advertising & Social Media Marketing revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Social Advertising & Social Media Marketing revenues share in global market, 2023 (%)
key players include:
- Facebook
- LinkedIn
- Google Edition
- Twitter
- Instagram
- Snapchat
- WeiBo
- Tencent
- LINE
- Kakao Talk
- MoMo
- Microsoft
Outline of Major Chapters:
Chapter 1: Introduces the definition of Social Advertising & Social Media Marketing, market overview.
Chapter 2: Global Social Advertising & Social Media Marketing market size in revenue.
Chapter 3: Detailed analysis of Social Advertising & Social Media Marketing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Social Advertising & Social Media Marketing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
