Report overview
Mobile app engagement is one of the crucial steps in the mobile app lifecycle. Mobile app engagement is a complete process of actively building, nurturing, and managing relationships with customers, ultimately driving inactive customers to re-engage with the app and resume higher levels of engagement. Companies use mobile engagement to offer positive brand experiences, to support their business goals, expand the customer base, and to build valuable long-term relationships with customers. Companies engage users through continuous messaging on mobile devices, smartphones, tablets, smart watches and other wearables, via push notifications, in-app messaging, alerts, short headlines etc. Mobile in-app engagement is usually measured through the number of downloads/installations, number of active users, time spent on the app, frequency of use and exit rate.
This report aims to provide a comprehensive presentation of the global market for Mobile In-app Engagement Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile In-app Engagement Analytics. This report contains market size and forecasts of Mobile In-app Engagement Analytics in global, including the following market information:
Global Mobile In-app Engagement Analytics Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global top five companies in 2022 (%)
The global Mobile In-app Engagement Analytics market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Software Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Mobile In-app Engagement Analytics include Google, AppsFlyer, App Annie, AppDynamics, Braze,Inc, Urban Airship, Swrve Inc, Pixel Pin and Cvent(DoubleDutch), etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Mobile In-app Engagement Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile In-app Engagement Analytics Market, by Type, 2018-2023, 2024-2032 ($ millions)
Global Mobile In-app Engagement Analytics Market Segment Percentages, by Type, 2022 (%)
Software
Services
Global Mobile In-app Engagement Analytics Market, by Application, 2018-2023, 2024-2032 ($ millions)
Global Mobile In-app Engagement Analytics Market Segment Percentages, by Application, 2022 (%)
Retail
Health Care
BFSI
Manufacturing
IT & Telecom
Others
Global Mobile In-app Engagement Analytics Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)
Global Mobile In-app Engagement Analytics Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Mobile In-app Engagement Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Mobile In-app Engagement Analytics revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
AppsFlyer
App Annie
AppDynamics
Braze,Inc
Urban Airship
Swrve Inc
Pixel Pin
Cvent(DoubleDutch)
Upland Software
Liftoff
Emplify
Apsalar
Mixpanel
Outline of Major Chapters:
Chapter 1: Introduces the definition of Mobile In-app Engagement Analytics, market overview.
Chapter 2: Global Mobile In-app Engagement Analytics market size in revenue.
Chapter 3: Detailed analysis of Mobile In-app Engagement Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Mobile In-app Engagement Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
