Report overview
Marketing automation tools is an advanced platform designed to help marketers capture leads, nurture them further down the funnel, and analyze lead behavior and campaign performance. No longer experimental technology, marketing automation tools are now an essential resource for B2C and B2B marketing and sales departments looking to grow their business.
This report aims to provide a comprehensive presentation of the global market for Marketing Automation Tools, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Automation Tools. This report contains market size and forecasts of Marketing Automation Tools in global, including the following market information:
Global Marketing Automation Tools Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Marketing Automation Tools market was valued at US$ 3388.3 million in 2022 and is projected to reach US$ 8963.8 million by 2029, at a CAGR of 14.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Campaign Management Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Marketing Automation Tools include Act-On Software, Adobe Systems, Aprimo, Cognizant, ETrigue, GreenRope, Hatchbuck, HubSpot and IBM, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Marketing Automation Tools companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Marketing Automation Tools Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Marketing Automation Tools Market Segment Percentages, by Type, 2022 (%)
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Global Marketing Automation Tools Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Marketing Automation Tools Market Segment Percentages, by Application, 2022 (%)
Large Enterprise
SMB
Global Marketing Automation Tools Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Marketing Automation Tools Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Marketing Automation Tools revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Marketing Automation Tools revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Act-On Software
Adobe Systems
Aprimo
Cognizant
ETrigue
GreenRope
Hatchbuck
HubSpot
IBM
IContact
Infusionsoft
LeadSquared
MarcomCentral
Marketo
Oracle
Salesforce
Salesfusion
SALESmanago
SAP
SAS Institute
SharpSpring
Outline of Major Chapters:
Chapter 1: Introduces the definition of Marketing Automation Tools, market overview.
Chapter 2: Global Marketing Automation Tools market size in revenue.
Chapter 3: Detailed analysis of Marketing Automation Tools company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Marketing Automation Tools in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
