Report overview
Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money?25 percent of revenue, according to research?on promotions with retailers designed to boost revenue or increase/protect market share (or both).
Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:
Aggregate volume planning and predictive modeling (V, S, P)
Fund allocation predictive modeling and optimization
Account team event and calendar predictive modeling and optimization
Post-event causal decomposition and performance reporting
Applied learnings, course correction, and continuous improvement
Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization for the Consumer Goods, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization for the Consumer Goods. This report contains market size and forecasts of Trade Promotion Management and Optimization for the Consumer Goods in global, including the following market information:
Global Trade Promotion Management and Optimization for the Consumer Goods Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Trade Promotion Management and Optimization for the Consumer Goods market was valued at US$ 564.3 million in 2022 and is projected to reach US$ 753.1 million by 2029, at a CAGR of 4.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Blacksmith Applications, IRI Worldwide, AFS Technologies, RI and Accenture, etc. Top five players occupy for a share about 36%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.
We has surveyed the Trade Promotion Management and Optimization for the Consumer Goods companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Trade Promotion Management and Optimization for the Consumer Goods Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Trade Promotion Management and Optimization for the Consumer Goods Market Segment Percentages, by Type, 2022 (%)
Cloud-Based
On-Premises
Global Trade Promotion Management and Optimization for the Consumer Goods Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Trade Promotion Management and Optimization for the Consumer Goods Market Segment Percentages, by Application, 2022 (%)
Large Enterprises (1000+ Users)
Medium-Sized Enterprise (499-1000 Users)
Small Enterprises (1-499 Users)
Global Trade Promotion Management and Optimization for the Consumer Goods Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Trade Promotion Management and Optimization for the Consumer Goods Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Trade Promotion Management and Optimization for the Consumer Goods revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Trade Promotion Management and Optimization for the Consumer Goods revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Blueshift One
IRI
TABS Analytics
Acumen Commercial Insights
Wipro
SAP
T-Pro Solutions
Exceedra
Oracle
Accenture
AFS Technologies
CPGToolBox
Outline of Major Chapters:
Chapter 1: Introduces the definition of Trade Promotion Management and Optimization for the Consumer Goods, market overview.
Chapter 2: Global Trade Promotion Management and Optimization for the Consumer Goods market size in revenue.
Chapter 3: Detailed analysis of Trade Promotion Management and Optimization for the Consumer Goods company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Trade Promotion Management and Optimization for the Consumer Goods in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
