Report overview
Digital ad intelligence software monitors competitors? advertising campaigns as well as optimizes ad spend by providing ad revenue data. Companies use digital ad intelligence software to evaluate where competitors are advertising, the ad creatives their competitors are running, and how much their competitors are spending on their ads.
Competitive intelligence is a main component of this type of software, as it can help businesses identify which ad creatives are performing best for their competitors (i.e., types of messaging, CTAs, ad sizes and images, etc.). Digital ad intelligence software can also track competitors? key performance indicators, like cost per impression (CPI) and click-through rate (CTR).
This report aims to provide a comprehensive presentation of the global market for Ad Intelligence Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Ad Intelligence Software. This report contains market size and forecasts of Ad Intelligence Software in global, including the following market information:
Global Ad Intelligence Software Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2022 (%)
The global Ad Intelligence Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Cloud Based Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Ad Intelligence Software include Pathmatics, SOOMLA, SimilarWeb, Adbeat, BIScience, MobileAction, WhatRunsWhere, App Annie and Apptica.com, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Ad Intelligence Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Ad Intelligence Software Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Ad Intelligence Software Market Segment Percentages, by Type, 2022 (%)
Cloud Based
On Premises
Global Ad Intelligence Software Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Ad Intelligence Software Market Segment Percentages, by Application, 2022 (%)
Large Enterprises
SMEs
Global Ad Intelligence Software Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Ad Intelligence Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Ad Intelligence Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Ad Intelligence Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Pathmatics
SOOMLA
SimilarWeb
Adbeat
BIScience
MobileAction
WhatRunsWhere
App Annie
Apptica.com
Nielsen
Numerator
Sensor Tower
SocialPeta
Outline of Major Chapters:
Chapter 1: Introduces the definition of Ad Intelligence Software, market overview.
Chapter 2: Global Ad Intelligence Software market size in revenue.
Chapter 3: Detailed analysis of Ad Intelligence Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Ad Intelligence Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
