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Mobile Advertising Software Market, Global Outlook and Forecast 2023-2030

Mobile Advertising Software Market, Global Outlook and Forecast 2023-2030

  • Published on : 11 December 2023
  • Pages :64
  • Report Code:SMR-7873879

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Report overview

The global Mobile Advertising Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The USA market for Global Mobile Advertising Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The China market for Global Mobile Advertising Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The Europe market for Global Mobile Advertising Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.


Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.
This report aims to provide a comprehensive presentation of the global market for Mobile Advertising Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising Software. This report contains market size and forecasts of Mobile Advertising Software in global, including the following market information:

  • Global Mobile Advertising Software Market Revenue, 2018-2023, 2024-2030, ($ millions)
  • Global top five companies in 2022 (%)
Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.
We surveyed the Mobile Advertising Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Advertising Software Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Mobile Advertising Software Market Segment Percentages, by Type, 2022 (%)
  • Cloud-Based
  • On-Premises
Global Mobile Advertising Software Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Mobile Advertising Software Market Segment Percentages, by Application, 2022 (%)
  • Industrial
  • Commercial
  • Education
  • Others
Global Mobile Advertising Software Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Mobile Advertising Software Market Segment Percentages, By Region and Country, 2022 (%)
  • North America (United States, Canada, Mexico)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
  • The Middle East and Africa (Middle East, Africa)
  • South and Central America (Brazil, Argentina, Rest of SCA)
Competitor Analysis
The report also provides analysis of leading market participants including:
  • Key companies Mobile Advertising Software revenues in global market, 2018-2023 (estimated), ($ millions)
  • Key companies Mobile Advertising Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
  • Marin Software
  • DoubleClick
  • Sizmek
  • Kenshoo
  • Choozle
  • MediaMath
  • AdRoll
Outline of Major Chapters:
Chapter 1: Introduces the definition of Mobile Advertising Software, market overview.
Chapter 2: Global Mobile Advertising Software market size in revenue.
Chapter 3: Detailed analysis of Mobile Advertising Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Mobile Advertising Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.