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The global Pea Protein and Pea Protein market was valued at US$ 1.55 billion in 2023 and is projected to reach US$ 4.7 billion by 2030, at a CAGR of 8.1% during the forecast period.

Pea protein, derived from yellow and green split peas, has surged in popularity due to its high protein content, hypoallergenic properties, and sustainability. Pea protein powder, in particular, has become a staple in the diet of many health-conscious consumers.

Pea protein is often used in dietary supplements, food products, and protein powders due to its rich nutrient profile, digestibility, and hypoallergenic properties. This Pea Protein Powder is widely used as a plant-based alternative to animal-derived protein powders, suitable for adding to smoothies, shakes, and recipes to boost protein intake. 

Demographics

1. Age Groups:

   • 18-34 years: Approximately 40% of pea protein powder consumers fall within this age range. Younger consumers are often more health-conscious and open to plant-based diets.
   • 35-54 years: This age group represents about 35% of the market, driven by an increasing focus on health and wellness as they age.
   • 55+ years: The remaining 25% are older adults who are incorporating more plant-based options for health reasons, such as lowering cholesterol and managing weight.

2. Gender:

   • Male: Men constitute around 55% of pea protein powder users, often driven by the desire for muscle building and recovery benefits.
   • Female: Women make up the other 45%, with a significant focus on weight management, overall health, and sustainable eating practices.

Geographic Distribution

1. North America:

   • The largest market for pea protein powder, accounting for about 45% of global consumption. The high demand is due to a well-established health and wellness industry and a growing trend towards plant-based diets.

2. Europe:

   • Europe represents around 30% of the market. The region has seen a steady increase in demand, driven by a strong vegan and vegetarian culture and governmental support for sustainable food sources.

3. Asia-Pacific:

   • With about 15% of the market share, the Asia-Pacific region is experiencing rapid growth. Increasing urbanization, rising disposable incomes, and growing health awareness contribute to this surge.

4. Rest of the World:

   • The remaining 10% is distributed across Latin America, the Middle East, and Africa. These regions are in the early stages of adopting plant-based proteins.

Usage Patterns

1. Health and Fitness:

   • A significant 60% of pea protein powder users incorporate it into their diets for fitness purposes, including muscle building, recovery post-exercise, and as a protein supplement in meal replacements.

2. Dietary Preferences:

   • Around 50% of consumers choose pea protein powder due to dietary restrictions, including lactose intolerance, gluten intolerance, and soy allergies. It's also popular among vegans and vegetarians.

3. General Health:

   • Approximately 40% use pea protein powder as part of a general health regimen, aiming to improve overall nutrition, manage weight, and lower the risk of chronic diseases.

4. Sustainability and Ethical Reasons:

   • About 25% of consumers are motivated by environmental and ethical considerations, choosing pea protein powder as a sustainable alternative to animal-based proteins.

Purchase Channels

1. Online Retailers:

   • Nearly 55% of pea protein powder sales occur through online platforms, reflecting the broader trend towards e-commerce and the convenience it offers.

2. Health Food Stores:

   • Health food stores account for about 25% of sales, as they cater to a niche market of health-conscious consumers looking for specialized products.

3. Supermarkets and Hypermarkets:

   • These traditional retail outlets represent approximately 20% of the market, appealing to a broad audience looking for convenient access to health products during regular shopping trips.

The USA market for Global Pea Protein and Pea Protein market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The China market for Global Pea Protein and Pea Protein market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

The Europe market for Global Pea Protein and Pea Protein market is estimated to increase from USD million in 2023 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.

Report Overview
Pea protein is a food with a neutral taste that is used in dairy alternatives such as cheeses and yogurt. It is extracted from the yellow pea, Pisum sativum, and has a typical legume amino acid profile.Pea protein powder is a protein supplement extracted from soybean and is a good source of plant protein.
This report provides a deep insight into the global Pea Protein and Pea Protein Powder market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Pea Protein and Pea Protein Powder Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Pea Protein and Pea Protein Powder market in any manner.
Global Pea Protein and Pea Protein Powder Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company

• Emsland
• Roquette
• Cosucra
• Nutri-Pea
• Shuangta Food
• Yantai Oriental Protein Tech
• Shandong Jianyuan Foods
• Shandong Huatai Food

Market Segmentation (by Type)

• Organic
• Anorganic

Market Segmentation (by Application)

• Meat Substitutes
• Performance Nutrition
• Functional Foods
• Snacks
• Beverages
• Bakery Products
• Confectionery

Geographic Segmentation

• North America (USA, Canada, Mexico)
• Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
• Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
• South America (Brazil, Argentina, Columbia, Rest of South America)
• The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)

Key Benefits of This Market Research:

• Industry drivers, restraints, and opportunities covered in the study
• Neutral perspective on the market performance
• Recent industry trends and developments
• Competitive landscape & strategies of key players
• Potential & niche segments and regions exhibiting promising growth covered
• Historical, current, and projected market size, in terms of value
• In-depth analysis of the Pea Protein and Pea Protein Powder Market

Key Reasons to Buy this Report:

• Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
• This enables you to anticipate market changes to remain ahead of your competitors
• You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
• The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes in-depth analysis of the market from various perspectives through Porters five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post-sales analyst support

Chapter Outline
Chapter 1 mainly introduces the statistical scope of the report, market division standards, and market research methods.
Chapter 2 is an executive summary of different market segments (by region, product type, application, etc), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the Pea Protein and Pea Protein Powder Market and its likely evolution in the short to mid-term, and long term.
Chapter 3 makes a detailed analysis of the market's competitive landscape of the market and provides the market share, capacity, output, price, latest development plan, merger, and acquisition information of the main manufacturers in the market.
Chapter 4 is the analysis of the whole market industrial chain, including the upstream and downstream of the industry, as well as Porter's five forces analysis.
Chapter 5 introduces the latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 6 provides the analysis of various market segments according to product types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 7 provides the analysis of various market segments according to application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 8 provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space, and capacity of each country in the world.
Chapter 9 introduces the basic situation of the main companies in the market in detail, including product sales revenue, sales volume, price, gross profit margin, market share, product introduction, recent development, etc.
Chapter 10 provides a quantitative analysis of the market size and development potential of each region in the next five years.
Chapter 11 provides a quantitative analysis of the market size and development potential of each market segment (product type and application) in the next five years.
Chapter 12 is the main points and conclusions of the report.