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AI Email Marketing Tool Market, Global Outlook and Forecast 2024-2030

AI Email Marketing Tool Market, Global Outlook and Forecast 2024-2030

  • Published on : 21 June 2024
  • Pages :112
  • Report Code:SMR-7963677

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Report overview

The global AI Email Marketing Tool market was valued at US$ 1.41 billion in 2023 and is projected to reach US$ 3.44 billion by 2030, at a CAGR of 11.8% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.

The global key manufacturers of AI Email Marketing Tool include Optimail, rasa.io, Drift Email, Seventh Sense, Zeta Email, Phrasee, Omnisend, Sendinblue and Twilio SendGrid, etc. in 2023, the global top five players have a share approximately % in terms of revenue.
This report aims to provide a comprehensive presentation of the global market for AI Email Marketing Tool, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding AI Email Marketing Tool. This report contains market size and forecasts of AI Email Marketing Tool in global, including the following market information:

  • Global AI Email Marketing Tool Market Revenue, 2019-2024, 2025-2030, ($ millions)
  • Global top five companies in 2023 (%)

In the dynamic world of digital marketing, email remains a cornerstone strategy for businesses to engage with their audience. The advent of AI has revolutionized email marketing, making it more efficient, personalized, and impactful.

Increased Open Rates

AI-powered email marketing tools have significantly boosted open rates. On average, businesses using AI have seen open rates increase by 29%. This is largely due to AI’s ability to send emails at optimal times and craft personalized subject lines that capture attention.

Enhanced Click-Through Rates

The personalization capabilities of AI are a game-changer. With tailored content, businesses have experienced an impressive 41% increase in click-through rates. AI’s ability to analyze user behavior and preferences ensures that recipients receive relevant content, encouraging higher engagement.

Improved Conversion Rates

AI-driven email campaigns are not just about higher engagement; they also drive better conversion rates. Companies leveraging AI in their email marketing strategies have reported a 25% rise in conversions. AI’s predictive analytics helps identify potential leads and tailor messages that convert.

Reduction in Unsubscribe Rates

Sending relevant content to the right audience reduces the likelihood of unsubscribes. AI has helped businesses reduce their unsubscribe rates by 32%, ensuring that their subscriber base remains engaged and growing.

Time Efficiency and Productivity

AI automates many of the labor-intensive aspects of email marketing. Marketers using AI tools have reported a 35% reduction in time spent on campaign management. This allows them to focus on strategic planning and creative endeavors.

Revenue Growth

The ultimate goal of any marketing effort is to drive revenue. Businesses using AI in their email marketing strategies have seen an average revenue growth of 18%. AI’s ability to optimize campaigns, target the right audience, and personalize content leads directly to increased sales.

Enhanced Customer Retention

AI not only attracts new customers but also helps in retaining existing ones. By sending personalized follow-ups and offers based on user behavior, companies have seen a 22% improvement in customer retention rates.

Reduced Costs

AI streamlines email marketing processes, leading to cost savings. Companies have reported a 20% reduction in marketing expenses due to the efficiency brought about by AI automation and optimization.

The integration of AI into email marketing is not just a trend but a necessity for businesses aiming to stay competitive in today’s market. The statistics speak for themselves: AI enhances every aspect of email marketing, from open rates and engagement to conversions and customer retention. 

We has surveyed the AI Email Marketing Tool companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global AI Email Marketing Tool Market, by Type, 2019-2024, 2025-2030 ($ millions)
Global AI Email Marketing Tool Market Segment Percentages, by Type, 2023 (%)

  • Cloud-based
  • On-premises
Global AI Email Marketing Tool Market, by Application, 2019-2024, 2025-2030 ($ millions)
Global AI Email Marketing Tool Market Segment Percentages, by Application, 2023 (%)
  • SMEs
  • Large Enterprises
Global AI Email Marketing Tool Market, By Region and Country, 2019-2024, 2025-2030 ($ Millions)
Global AI Email Marketing Tool Market Segment Percentages, By Region and Country, 2023 (%)
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Nordic Countries
  • Benelux
  • Rest of Europe
  • Asia
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Rest of Asia
  • South America
  • Brazil
  • Argentina
  • Rest of South America
  • Middle East & Africa
  • Turkey
  • Israel
  • Saudi Arabia
  • UAE
  • Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
  • Key companies AI Email Marketing Tool revenues in global market, 2019-2024 (estimated), ($ millions)
  • Key companies AI Email Marketing Tool revenues share in global market, 2023 (%)
Further, the report presents profiles of competitors in the market, key players include:
  • Optimail
  • rasa.io
  • Drift Email
  • Seventh Sense
  • Zeta Email
  • Phrasee
  • Omnisend
  • Sendinblue
  • Twilio SendGrid
  • EmailOctopus
  • Mailmodo
  • LeadGnome
  • ActiveCampaign
  • GetResponse
  • HubSpot
  • Reply.io
  • Encharge
  • Beefee
  • SmartWriter
  • Sender
  • EasySendy
  • Lemlist
  • Automizy
  • Smart Assist
  • Email Tree
  • Emailonacid
  • Litmus
  • Optimove
  • EmailWritr

Outline of Major Chapters:
Chapter 1: Introduces the definition of AI Email Marketing Tool, market overview.
Chapter 2: Global AI Email Marketing Tool market size in revenue.
Chapter 3: Detailed analysis of AI Email Marketing Tool company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of AI Email Marketing Tool in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.