Report overview
The global Internet Advertising market was valued at US$ 113400 million in 2023 and is projected to reach US$ 184110 million by 2030, at a CAGR of 7.2% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The major players in global of internet advertising market include Interpublic Group, WPP and Omnicom. The top three players occupy about 20% shares of the global market. E-commerce ads is the main type, with a share about 26%. Food and Beverage is the main application, which holds a share about 28%.
This report aims to provide a comprehensive presentation of the global market for Internet Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Advertising. This report contains market size and forecasts of Internet Advertising in global, including the following market information:
Global Internet Advertising Market Revenue, 2019-2024, 2025-2030, ($ millions)
Global top five companies in 2023 (%)
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Internet Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Internet Advertising Market, by Type, 2019-2024, 2025-2030 ($ millions)
Global Internet Advertising Market Segment Percentages, by Type, 2023 (%)
E-commerce Ads
Social Platform Ads
Short Video Ads
Search Engine Ads
Others
Global Internet Advertising Market, by Application, 2019-2024, 2025-2030 ($ millions)
Global Internet Advertising Market Segment Percentages, by Application, 2023 (%)
Food and Beverage
Auto Industry
Healthcare
Consumer Good
Travel
Education
Others
Global Internet Advertising Market, By Region and Country, 2019-2024, 2025-2030 ($ Millions)
Global Internet Advertising Market Segment Percentages, By Region and Country, 2023 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Internet Advertising revenues in global market, 2019-2024 (estimated), ($ millions)
Key companies Internet Advertising revenues share in global market, 2023 (%)
Further, the report presents profiles of competitors in the market, key players include:
WPP
Interpublic Group
Omnicom
Bluefocus Intelligent Communications
PublicisGroupe
Liou Group Digital Technology
Dentsu Inc
Hakuhodo
Guangdong Advertising
Havas Group (Vivendi)
Hylink Digital Solution
Inly Media
ADK Holdings Inc. (Bain Capital)
Simei Media
Beijing Pairui Weixing Advertisin
Guangdong Insight Brand Marketing
Three's Company Media
Fs Development Investment Holdings
Guangdong Guangzhou Daily Media
Outline of Major Chapters:
Chapter 1: Introduces the definition of Internet Advertising, market overview.
Chapter 2: Global Internet Advertising market size in revenue.
Chapter 3: Detailed analysis of Internet Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Internet Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
