The global Adventure Tourism market was valued at US$ 1460.1 million in 2023 and is projected to reach US$ 5409.9 million by 2030, at a CAGR of 20.6% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Adventure travel describes trips that provide experiences (both mental and physical) to places which are novel or unique to the traveler, emphasize the natural environment, and provide challenge through experiences of culture, activities that promote physical health, and excitement/fun.
This report aims to provide a comprehensive presentation of the global market for Adventure Tourism, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Adventure Tourism. This report contains market size and forecasts of Adventure Tourism in global, including the following market information:
Global Adventure Tourism Market Revenue, 2018-2023, 2024-2030, ($ millions)
Global top five companies in 2023 (%)
North America is the largest Adventure Tourism market with about 38% market share. Europe is follower, accounting for about 31% market share.
The key players are Travelopia, REI Adventures, Abercrombie & Kent Group, G Adventures, Intrepid Travel, Butterfield & Robinson, Austin Adventures, Natural Habitat Adventures, Mountain Travel Sobek etc. Top 7 companies occupied about 1% market share.
We surveyed the Adventure Tourism companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Adventure Tourism Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Adventure Tourism Market Segment Percentages, by Type, 2023 (%)
- Soft Adventure
- Hard Adventure
Global Adventure Tourism Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Adventure Tourism Market Segment Percentages, by Application, 2023 (%)
- Solo
- Group
- Family
- Couples
Global Adventure Tourism Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Adventure Tourism Market Segment Percentages, By Region and Country, 2023 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Adventure Tourism revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Adventure Tourism revenues share in global market, 2023 (%)
Key Players Include:
- Travelopia
- REI Adventures
- Abercrombie & Kent Group
- G Adventures
- Intrepid Travel
- Butterfield & Robinson
- Austin Adventures
- Natural Habitat Adventures
- Mountain Travel Sobek
Outline of Major Chapters:
Chapter 1: Introduces the definition of Adventure Tourism, market overview.
Chapter 2: Global Adventure Tourism market size in revenue.
Chapter 3: Detailed analysis of Adventure Tourism company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Adventure Tourism in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Adventure Tourism Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Adventure Tourism Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Adventure Tourism Overall Market Size
2.1 Global Adventure Tourism Market Size: 2022 VS 2029
2.2 Global Adventure Tourism Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Adventure Tourism Players in Global Market
3.2 Top Global Adventure Tourism Companies Ranked by Revenue
3.3 Global Adventure Tourism Revenue by Companies
3.4 Top 3 and Top 5 Adventure Tourism Companies in Global Market, by Revenue in 2022
3.5 Global Companies Adventure Tourism Product Type
3.6 Tier 1, Tier 2 and Tier 3 Adventure Tourism Players in Global Market
3.6.1 List of Global Tier 1 Adventure Tourism Companies
3.6.2 List of Global Tier 2 and Tier 3 Adventure Tourism Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Adventure Tourism Market Size Markets, 2022 & 2029
4.1.2 Soft Adventure
4.1.3 Hard Adventure
4.2 By Type - Global Adventure Tourism Revenue & Forecasts
4.2.1 By Type - Global Adventure Tourism Revenue, 2018-2023
4.2.2 By Type - Global Adventure Tourism Revenue, 2024-2029
4.2.3 By Type - Global Adventure Tourism Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Adventure Tourism Market Size, 2022 & 2029
5.1.2 Solo
5.1.3 Group
5.1.4 Family
5.1.5 Couples
5.2 By Application - Global Adventure Tourism Revenue & Forecasts
5.2.1 By Application - Global Adventure Tourism Revenue, 2018-2023
5.2.2 By Application - Global Adventure Tourism Revenue, 2024-2029
5.2.3 By Application - Global Adventure Tourism Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Adventure Tourism Market Size, 2022 & 2029
6.2 By Region - Global Adventure Tourism Revenue & Forecasts
6.2.1 By Region - Global Adventure Tourism Revenue, 2018-2023
6.2.2 By Region - Global Adventure Tourism Revenue, 2024-2029
6.2.3 By Region - Global Adventure Tourism Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Adventure Tourism Revenue, 2018-2029
6.3.2 US Adventure Tourism Market Size, 2018-2029
6.3.3 Canada Adventure Tourism Market Size, 2018-2029
6.3.4 Mexico Adventure Tourism Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Adventure Tourism Revenue, 2018-2029
6.4.2 Germany Adventure Tourism Market Size, 2018-2029
6.4.3 France Adventure Tourism Market Size, 2018-2029
6.4.4 U.K. Adventure Tourism Market Size, 2018-2029
6.4.5 Italy Adventure Tourism Market Size, 2018-2029
6.4.6 Russia Adventure Tourism Market Size, 2018-2029
6.4.7 Nordic Countries Adventure Tourism Market Size, 2018-2029
6.4.8 Benelux Adventure Tourism Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Adventure Tourism Revenue, 2018-2029
6.5.2 China Adventure Tourism Market Size, 2018-2029
6.5.3 Japan Adventure Tourism Market Size, 2018-2029
6.5.4 South Korea Adventure Tourism Market Size, 2018-2029
6.5.5 Southeast Asia Adventure Tourism Market Size, 2018-2029
6.5.6 India Adventure Tourism Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Adventure Tourism Revenue, 2018-2029
6.6.2 Brazil Adventure Tourism Market Size, 2018-2029
6.6.3 Argentina Adventure Tourism Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Adventure Tourism Revenue, 2018-2029
6.7.2 Turkey Adventure Tourism Market Size, 2018-2029
6.7.3 Israel Adventure Tourism Market Size, 2018-2029
6.7.4 Saudi Arabia Adventure Tourism Market Size, 2018-2029
6.7.5 UAE Adventure Tourism Market Size, 2018-2029
7 Adventure Tourism Companies Profiles
7.1 Travelopia
7.1.1 Travelopia Company Summary
7.1.2 Travelopia Business Overview
7.1.3 Travelopia Adventure Tourism Major Product Offerings
7.1.4 Travelopia Adventure Tourism Revenue in Global Market (2018-2023)
7.1.5 Travelopia Key News & Latest Developments
7.2 REI Adventures
7.2.1 REI Adventures Company Summary
7.2.2 REI Adventures Business Overview
7.2.3 REI Adventures Adventure Tourism Major Product Offerings
7.2.4 REI Adventures Adventure Tourism Revenue in Global Market (2018-2023)
7.2.5 REI Adventures Key News & Latest Developments
7.3 Abercrombie & Kent Group
7.3.1 Abercrombie & Kent Group Company Summary
7.3.2 Abercrombie & Kent Group Business Overview
7.3.3 Abercrombie & Kent Group Adventure Tourism Major Product Offerings
7.3.4 Abercrombie & Kent Group Adventure Tourism Revenue in Global Market (2018-2023)
7.3.5 Abercrombie & Kent Group Key News & Latest Developments
7.4 G Adventures
7.4.1 G Adventures Company Summary
7.4.2 G Adventures Business Overview
7.4.3 G Adventures Adventure Tourism Major Product Offerings
7.4.4 G Adventures Adventure Tourism Revenue in Global Market (2018-2023)
7.4.5 G Adventures Key News & Latest Developments
7.5 Intrepid Travel
7.5.1 Intrepid Travel Company Summary
7.5.2 Intrepid Travel Business Overview
7.5.3 Intrepid Travel Adventure Tourism Major Product Offerings
7.5.4 Intrepid Travel Adventure Tourism Revenue in Global Market (2018-2023)
7.5.5 Intrepid Travel Key News & Latest Developments
7.6 Butterfield & Robinson
7.6.1 Butterfield & Robinson Company Summary
7.6.2 Butterfield & Robinson Business Overview
7.6.3 Butterfield & Robinson Adventure Tourism Major Product Offerings
7.6.4 Butterfield & Robinson Adventure Tourism Revenue in Global Market (2018-2023)
7.6.5 Butterfield & Robinson Key News & Latest Developments
7.7 Austin Adventures
7.7.1 Austin Adventures Company Summary
7.7.2 Austin Adventures Business Overview
7.7.3 Austin Adventures Adventure Tourism Major Product Offerings
7.7.4 Austin Adventures Adventure Tourism Revenue in Global Market (2018-2023)
7.7.5 Austin Adventures Key News & Latest Developments
7.8 Natural Habitat Adventures
7.8.1 Natural Habitat Adventures Company Summary
7.8.2 Natural Habitat Adventures Business Overview
7.8.3 Natural Habitat Adventures Adventure Tourism Major Product Offerings
7.8.4 Natural Habitat Adventures Adventure Tourism Revenue in Global Market (2018-2023)
7.8.5 Natural Habitat Adventures Key News & Latest Developments
7.9 Mountain Travel Sobek
7.9.1 Mountain Travel Sobek Company Summary
7.9.2 Mountain Travel Sobek Business Overview
7.9.3 Mountain Travel Sobek Adventure Tourism Major Product Offerings
7.9.4 Mountain Travel Sobek Adventure Tourism Revenue in Global Market (2018-2023)
7.9.5 Mountain Travel Sobek Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Adventure Tourism Market Opportunities & Trends in Global Market
Table 2. Adventure Tourism Market Drivers in Global Market
Table 3. Adventure Tourism Market Restraints in Global Market
Table 4. Key Players of Adventure Tourism in Global Market
Table 5. Top Adventure Tourism Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Adventure Tourism Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Adventure Tourism Revenue Share by Companies, 2018-2023
Table 8. Global Companies Adventure Tourism Product Type
Table 9. List of Global Tier 1 Adventure Tourism Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Adventure Tourism Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Adventure Tourism Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Adventure Tourism Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Adventure Tourism Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Adventure Tourism Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Adventure Tourism Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Adventure Tourism Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Adventure Tourism Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Adventure Tourism Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Adventure Tourism Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Adventure Tourism Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Adventure Tourism Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Adventure Tourism Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Adventure Tourism Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Adventure Tourism Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Adventure Tourism Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Adventure Tourism Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Adventure Tourism Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Adventure Tourism Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Adventure Tourism Revenue, (US$, Mn), 2024-2029
Table 30. Travelopia Company Summary
Table 31. Travelopia Adventure Tourism Product Offerings
Table 32. Travelopia Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 33. Travelopia Key News & Latest Developments
Table 34. REI Adventures Company Summary
Table 35. REI Adventures Adventure Tourism Product Offerings
Table 36. REI Adventures Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 37. REI Adventures Key News & Latest Developments
Table 38. Abercrombie & Kent Group Company Summary
Table 39. Abercrombie & Kent Group Adventure Tourism Product Offerings
Table 40. Abercrombie & Kent Group Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 41. Abercrombie & Kent Group Key News & Latest Developments
Table 42. G Adventures Company Summary
Table 43. G Adventures Adventure Tourism Product Offerings
Table 44. G Adventures Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 45. G Adventures Key News & Latest Developments
Table 46. Intrepid Travel Company Summary
Table 47. Intrepid Travel Adventure Tourism Product Offerings
Table 48. Intrepid Travel Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 49. Intrepid Travel Key News & Latest Developments
Table 50. Butterfield & Robinson Company Summary
Table 51. Butterfield & Robinson Adventure Tourism Product Offerings
Table 52. Butterfield & Robinson Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 53. Butterfield & Robinson Key News & Latest Developments
Table 54. Austin Adventures Company Summary
Table 55. Austin Adventures Adventure Tourism Product Offerings
Table 56. Austin Adventures Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 57. Austin Adventures Key News & Latest Developments
Table 58. Natural Habitat Adventures Company Summary
Table 59. Natural Habitat Adventures Adventure Tourism Product Offerings
Table 60. Natural Habitat Adventures Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 61. Natural Habitat Adventures Key News & Latest Developments
Table 62. Mountain Travel Sobek Company Summary
Table 63. Mountain Travel Sobek Adventure Tourism Product Offerings
Table 64. Mountain Travel Sobek Adventure Tourism Revenue (US$, Mn) & (2018-2023)
Table 65. Mountain Travel Sobek Key News & Latest Developments
List of Figures
Figure 1. Adventure Tourism Segment by Type in 2022
Figure 2. Adventure Tourism Segment by Application in 2022
Figure 3. Global Adventure Tourism Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Adventure Tourism Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Adventure Tourism Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Adventure Tourism Revenue in 2022
Figure 8. By Type - Global Adventure Tourism Revenue Market Share, 2018-2029
Figure 9. By Application - Global Adventure Tourism Revenue Market Share, 2018-2029
Figure 10. By Type - Global Adventure Tourism Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Adventure Tourism Revenue Market Share, 2018-2029
Figure 12. By Application - Global Adventure Tourism Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Adventure Tourism Revenue Market Share, 2018-2029
Figure 14. By Region - Global Adventure Tourism Revenue Market Share, 2018-2029
Figure 15. By Country - North America Adventure Tourism Revenue Market Share, 2018-2029
Figure 16. US Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Adventure Tourism Revenue Market Share, 2018-2029
Figure 20. Germany Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 21. France Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Adventure Tourism Revenue Market Share, 2018-2029
Figure 28. China Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 32. India Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Adventure Tourism Revenue Market Share, 2018-2029
Figure 34. Brazil Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Adventure Tourism Revenue Market Share, 2018-2029
Figure 37. Turkey Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Adventure Tourism Revenue, (US$, Mn), 2018-2029
Figure 41. Travelopia Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. REI Adventures Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Abercrombie & Kent Group Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. G Adventures Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Intrepid Travel Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Butterfield & Robinson Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Austin Adventures Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Natural Habitat Adventures Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Mountain Travel Sobek Adventure Tourism Revenue Year Over Year Growth (US$, Mn) & (2018-2023)