This research report provides a comprehensive analysis of the Augmented Reality in Retail market, focusing on the current trends, market dynamics, and future prospects. The report explores the global Augmented Reality in Retail market, including major regions such as North America, Europe, Asia-Pacific, and emerging markets. It also examines key factors driving the growth of Augmented Reality in Retail, challenges faced by the industry, and potential opportunities for market players.
The global Augmented Reality in Retail market has witnessed rapid growth in recent years, driven by increasing environmental concerns, government incentives, and advancements in technology. The Augmented Reality in Retail market presents opportunities for various stakeholders, including Retail, Consumer E-commerce. Collaboration between the private sector and governments can accelerate the development of supportive policies, research and development efforts, and investment in Augmented Reality in Retail market. Additionally, the growing consumer demand present avenues for market expansion.
The global Augmented Reality in Retail market was valued at US$ 915.7 million in 2023 and is projected to reach US$ 9747.5 million by 2030, at a CAGR of 40.2% during the forecast period.
Augmented reality in retail refers to a technology that enables integration of digital information with the users environment in real time through devices such as smartphone or tablet.
Key Features:
The research report on the Augmented Reality in Retail market includes several key features to provide comprehensive insights and facilitate decision-making for stakeholders.
Executive Summary: The report provides overview of the key findings, market trends, and major insights of the Augmented Reality in Retail market.
Market Overview: The report provides a comprehensive overview of the Augmented Reality in Retail market, including its definition, historical development, and current market size. It covers market segmentation by Type (e.g., Hardware, Software), region, and application, highlighting the key drivers, challenges, and opportunities within each segment.
Market Dynamics: The report analyses the market dynamics driving the growth and development of the Augmented Reality in Retail market. The report includes an assessment of government policies and regulations, technological advancements, consumer trends and preferences, infrastructure development, and industry collaborations. This analysis helps stakeholders understand the factors influencing the Augmented Reality in Retail market's trajectory.
Competitive Landscape: The report provides an in-depth analysis of the competitive landscape within the Augmented Reality in Retail market. It includes profiles of major market players, their market share, strategies, product portfolios, and recent developments.
Market Segmentation and Forecast: The report segment the Augmented Reality in Retail market based on various parameters, such as by Type, region, and by Application. It provides market size and growth forecasts for each segment, supported by quantitative data and analysis. This helps stakeholders identify growth opportunities and make informed investment decisions.
Technological Trends: The report should highlight the key technological trends shaping the Augmented Reality in Retail market, such as advancements in Type One technology and emerging substitutes. It analyses the impact of these trends on market growth, adoption rates, and consumer preferences.
Market Challenges and Opportunities: The report identify and analyses the major challenges faced by the Augmented Reality in Retail market, such as technical bottleneck, cost limitations, and high entry barrier. It also highlights the opportunities for market growth, such as government incentives, emerging markets, and collaborations between stakeholders.
Regulatory and Policy Analysis: The report should assess the regulatory and policy landscape for Augmented Reality in Retail, including government incentives, emission standards, and infrastructure development plans. It should analyse the impact of these policies on market growth and provide insights into future regulatory developments.
Recommendations and Conclusion: The report conclude with actionable recommendations for stakeholders, such as Application One Consumer, policymakers, investors, and infrastructure providers. These recommendations should be based on the research findings and address key challenges and opportunities within the Augmented Reality in Retail market.
Supporting Data and Appendices: The report include supporting data, charts, and graphs to substantiate the analysis and findings. It also includes appendices with additional detailed information, such as data sources, survey questionnaires, and detailed market forecasts.
Market Segmentation
Augmented Reality in Retail market is split by Type and by Application. For the period 2019-2030, the growth among segments provides accurate calculations and forecasts for consumption value by Type, and by Application in terms of value.
Market segment by Type
Market segment by Application
- Retail
- Consumer E-commerce
Global Augmented Reality in Retail Market Segment Percentages, By Region and Country, 2023 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Major players covered
- Microsoft
- Magic Leap
- Google
- Vuzix
- ThirdEye Gen
- Vuforia (PTC)
- Wikitude
- ViewAR
Outline of Major Chapters:
Chapter 1: Introduces the definition of Augmented Reality in Retail, market overview.
Chapter 2: Global Augmented Reality in Retail market size in revenue.
Chapter 3: Detailed analysis of Augmented Reality in Retail company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments
by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments
by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Augmented Reality in Retail in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Augmented Reality in Retail Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Augmented Reality in Retail Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Augmented Reality in Retail Overall Market Size
2.1 Global Augmented Reality in Retail Market Size: 2023 VS 2030
2.2 Global Augmented Reality in Retail Market Size, Prospects & Forecasts: 2019-2030
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Augmented Reality in Retail Players in Global Market
3.2 Top Global Augmented Reality in Retail Companies Ranked by Revenue
3.3 Global Augmented Reality in Retail Revenue by Companies
3.4 Top 3 and Top 5 Augmented Reality in Retail Companies in Global Market, by Revenue in 2023
3.5 Global Companies Augmented Reality in Retail Product Type
3.6 Tier 1, Tier 2 and Tier 3 Augmented Reality in Retail Players in Global Market
3.6.1 List of Global Tier 1 Augmented Reality in Retail Companies
3.6.2 List of Global Tier 2 and Tier 3 Augmented Reality in Retail Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Augmented Reality in Retail Market Size Markets, 2023 & 2030
4.1.2 Hardware
4.1.3 Software
4.2 By Type - Global Augmented Reality in Retail Revenue & Forecasts
4.2.1 By Type - Global Augmented Reality in Retail Revenue, 2019-2024
4.2.2 By Type - Global Augmented Reality in Retail Revenue, 2025-2030
4.2.3 By Type - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Augmented Reality in Retail Market Size, 2023 & 2030
5.1.2 Retail
5.1.3 Consumer E-commerce
5.2 By Application - Global Augmented Reality in Retail Revenue & Forecasts
5.2.1 By Application - Global Augmented Reality in Retail Revenue, 2019-2024
5.2.2 By Application - Global Augmented Reality in Retail Revenue, 2025-2030
5.2.3 By Application - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
6 Sights by Region
6.1 By Region - Global Augmented Reality in Retail Market Size, 2023 & 2030
6.2 By Region - Global Augmented Reality in Retail Revenue & Forecasts
6.2.1 By Region - Global Augmented Reality in Retail Revenue, 2019-2024
6.2.2 By Region - Global Augmented Reality in Retail Revenue, 2025-2030
6.2.3 By Region - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
6.3 North America
6.3.1 By Country - North America Augmented Reality in Retail Revenue, 2019-2030
6.3.2 US Augmented Reality in Retail Market Size, 2019-2030
6.3.3 Canada Augmented Reality in Retail Market Size, 2019-2030
6.3.4 Mexico Augmented Reality in Retail Market Size, 2019-2030
6.4 Europe
6.4.1 By Country - Europe Augmented Reality in Retail Revenue, 2019-2030
6.4.2 Germany Augmented Reality in Retail Market Size, 2019-2030
6.4.3 France Augmented Reality in Retail Market Size, 2019-2030
6.4.4 U.K. Augmented Reality in Retail Market Size, 2019-2030
6.4.5 Italy Augmented Reality in Retail Market Size, 2019-2030
6.4.6 Russia Augmented Reality in Retail Market Size, 2019-2030
6.4.7 Nordic Countries Augmented Reality in Retail Market Size, 2019-2030
6.4.8 Benelux Augmented Reality in Retail Market Size, 2019-2030
6.5 Asia
6.5.1 By Region - Asia Augmented Reality in Retail Revenue, 2019-2030
6.5.2 China Augmented Reality in Retail Market Size, 2019-2030
6.5.3 Japan Augmented Reality in Retail Market Size, 2019-2030
6.5.4 South Korea Augmented Reality in Retail Market Size, 2019-2030
6.5.5 Southeast Asia Augmented Reality in Retail Market Size, 2019-2030
6.5.6 India Augmented Reality in Retail Market Size, 2019-2030
6.6 South America
6.6.1 By Country - South America Augmented Reality in Retail Revenue, 2019-2030
6.6.2 Brazil Augmented Reality in Retail Market Size, 2019-2030
6.6.3 Argentina Augmented Reality in Retail Market Size, 2019-2030
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Augmented Reality in Retail Revenue, 2019-2030
6.7.2 Turkey Augmented Reality in Retail Market Size, 2019-2030
6.7.3 Israel Augmented Reality in Retail Market Size, 2019-2030
6.7.4 Saudi Arabia Augmented Reality in Retail Market Size, 2019-2030
6.7.5 UAE Augmented Reality in Retail Market Size, 2019-2030
7 Augmented Reality in Retail Companies Profiles
7.1 Microsoft
7.1.1 Microsoft Company Summary
7.1.2 Microsoft Business Overview
7.1.3 Microsoft Augmented Reality in Retail Major Product Offerings
7.1.4 Microsoft Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.1.5 Microsoft Key News & Latest Developments
7.2 Magic Leap
7.2.1 Magic Leap Company Summary
7.2.2 Magic Leap Business Overview
7.2.3 Magic Leap Augmented Reality in Retail Major Product Offerings
7.2.4 Magic Leap Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.2.5 Magic Leap Key News & Latest Developments
7.3 Google
7.3.1 Google Company Summary
7.3.2 Google Business Overview
7.3.3 Google Augmented Reality in Retail Major Product Offerings
7.3.4 Google Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.3.5 Google Key News & Latest Developments
7.4 Vuzix
7.4.1 Vuzix Company Summary
7.4.2 Vuzix Business Overview
7.4.3 Vuzix Augmented Reality in Retail Major Product Offerings
7.4.4 Vuzix Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.4.5 Vuzix Key News & Latest Developments
7.5 ThirdEye Gen
7.5.1 ThirdEye Gen Company Summary
7.5.2 ThirdEye Gen Business Overview
7.5.3 ThirdEye Gen Augmented Reality in Retail Major Product Offerings
7.5.4 ThirdEye Gen Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.5.5 ThirdEye Gen Key News & Latest Developments
7.6 Vuforia (PTC)
7.6.1 Vuforia (PTC) Company Summary
7.6.2 Vuforia (PTC) Business Overview
7.6.3 Vuforia (PTC) Augmented Reality in Retail Major Product Offerings
7.6.4 Vuforia (PTC) Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.6.5 Vuforia (PTC) Key News & Latest Developments
7.7 Wikitude
7.7.1 Wikitude Company Summary
7.7.2 Wikitude Business Overview
7.7.3 Wikitude Augmented Reality in Retail Major Product Offerings
7.7.4 Wikitude Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.7.5 Wikitude Key News & Latest Developments
7.8 ViewAR
7.8.1 ViewAR Company Summary
7.8.2 ViewAR Business Overview
7.8.3 ViewAR Augmented Reality in Retail Major Product Offerings
7.8.4 ViewAR Augmented Reality in Retail Revenue in Global Market (2019-2024)
7.8.5 ViewAR Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Augmented Reality in Retail Market Opportunities & Trends in Global Market
Table 2. Augmented Reality in Retail Market Drivers in Global Market
Table 3. Augmented Reality in Retail Market Restraints in Global Market
Table 4. Key Players of Augmented Reality in Retail in Global Market
Table 5. Top Augmented Reality in Retail Players in Global Market, Ranking by Revenue (2023)
Table 6. Global Augmented Reality in Retail Revenue by Companies, (US$, Mn), 2019-2024
Table 7. Global Augmented Reality in Retail Revenue Share by Companies, 2019-2024
Table 8. Global Companies Augmented Reality in Retail Product Type
Table 9. List of Global Tier 1 Augmented Reality in Retail Companies, Revenue (US$, Mn) in 2023 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Augmented Reality in Retail Companies, Revenue (US$, Mn) in 2023 and Market Share
Table 11. By Type ? Global Augmented Reality in Retail Revenue, (US$, Mn), 2023 & 2030
Table 12. By Type - Augmented Reality in Retail Revenue in Global (US$, Mn), 2019-2024
Table 13. By Type - Augmented Reality in Retail Revenue in Global (US$, Mn), 2025-2030
Table 14. By Application ? Global Augmented Reality in Retail Revenue, (US$, Mn), 2023 & 2030
Table 15. By Application - Augmented Reality in Retail Revenue in Global (US$, Mn), 2019-2024
Table 16. By Application - Augmented Reality in Retail Revenue in Global (US$, Mn), 2025-2030
Table 17. By Region ? Global Augmented Reality in Retail Revenue, (US$, Mn), 2023 & 2030
Table 18. By Region - Global Augmented Reality in Retail Revenue (US$, Mn), 2019-2024
Table 19. By Region - Global Augmented Reality in Retail Revenue (US$, Mn), 2025-2030
Table 20. By Country - North America Augmented Reality in Retail Revenue, (US$, Mn), 2019-2024
Table 21. By Country - North America Augmented Reality in Retail Revenue, (US$, Mn), 2025-2030
Table 22. By Country - Europe Augmented Reality in Retail Revenue, (US$, Mn), 2019-2024
Table 23. By Country - Europe Augmented Reality in Retail Revenue, (US$, Mn), 2025-2030
Table 24. By Region - Asia Augmented Reality in Retail Revenue, (US$, Mn), 2019-2024
Table 25. By Region - Asia Augmented Reality in Retail Revenue, (US$, Mn), 2025-2030
Table 26. By Country - South America Augmented Reality in Retail Revenue, (US$, Mn), 2019-2024
Table 27. By Country - South America Augmented Reality in Retail Revenue, (US$, Mn), 2025-2030
Table 28. By Country - Middle East & Africa Augmented Reality in Retail Revenue, (US$, Mn), 2019-2024
Table 29. By Country - Middle East & Africa Augmented Reality in Retail Revenue, (US$, Mn), 2025-2030
Table 30. Microsoft Company Summary
Table 31. Microsoft Augmented Reality in Retail Product Offerings
Table 32. Microsoft Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 33. Microsoft Key News & Latest Developments
Table 34. Magic Leap Company Summary
Table 35. Magic Leap Augmented Reality in Retail Product Offerings
Table 36. Magic Leap Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 37. Magic Leap Key News & Latest Developments
Table 38. Google Company Summary
Table 39. Google Augmented Reality in Retail Product Offerings
Table 40. Google Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 41. Google Key News & Latest Developments
Table 42. Vuzix Company Summary
Table 43. Vuzix Augmented Reality in Retail Product Offerings
Table 44. Vuzix Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 45. Vuzix Key News & Latest Developments
Table 46. ThirdEye Gen Company Summary
Table 47. ThirdEye Gen Augmented Reality in Retail Product Offerings
Table 48. ThirdEye Gen Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 49. ThirdEye Gen Key News & Latest Developments
Table 50. Vuforia (PTC) Company Summary
Table 51. Vuforia (PTC) Augmented Reality in Retail Product Offerings
Table 52. Vuforia (PTC) Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 53. Vuforia (PTC) Key News & Latest Developments
Table 54. Wikitude Company Summary
Table 55. Wikitude Augmented Reality in Retail Product Offerings
Table 56. Wikitude Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 57. Wikitude Key News & Latest Developments
Table 58. ViewAR Company Summary
Table 59. ViewAR Augmented Reality in Retail Product Offerings
Table 60. ViewAR Augmented Reality in Retail Revenue (US$, Mn) & (2019-2024)
Table 61. ViewAR Key News & Latest Developments
List of Figures
Figure 1. Augmented Reality in Retail Segment by Type in 2023
Figure 2. Augmented Reality in Retail Segment by Application in 2023
Figure 3. Global Augmented Reality in Retail Market Overview: 2023
Figure 4. Key Caveats
Figure 5. Global Augmented Reality in Retail Market Size: 2023 VS 2030 (US$, Mn)
Figure 6. Global Augmented Reality in Retail Revenue, 2019-2030 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Augmented Reality in Retail Revenue in 2023
Figure 8. By Type - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 9. By Application - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 10. By Type - Global Augmented Reality in Retail Revenue, (US$, Mn), 2023 & 2030
Figure 11. By Type - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 12. By Application - Global Augmented Reality in Retail Revenue, (US$, Mn), 2023 & 2030
Figure 13. By Application - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 14. By Region - Global Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 15. By Country - North America Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 16. US Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 17. Canada Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 18. Mexico Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 19. By Country - Europe Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 20. Germany Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 21. France Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 22. U.K. Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 23. Italy Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 24. Russia Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 25. Nordic Countries Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 26. Benelux Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 27. By Region - Asia Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 28. China Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 29. Japan Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 30. South Korea Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 31. Southeast Asia Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 32. India Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 33. By Country - South America Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 34. Brazil Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 35. Argentina Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 36. By Country - Middle East & Africa Augmented Reality in Retail Revenue Market Share, 2019-2030
Figure 37. Turkey Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 38. Israel Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 39. Saudi Arabia Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 40. UAE Augmented Reality in Retail Revenue, (US$, Mn), 2019-2030
Figure 41. Microsoft Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
Figure 42. Magic Leap Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
Figure 43. Google Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
Figure 44. Vuzix Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
Figure 45. ThirdEye Gen Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
Figure 46. Vuforia (PTC) Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
Figure 47. Wikitude Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
Figure 48. ViewAR Augmented Reality in Retail Revenue Year Over Year Growth (US$, Mn) & (2019-2024)
