Augmented reality is a digital layer superimposed on the physical world. Augmented reality applications are developed on special 3D programs that enable developers to integrate contextual or digital content with the real world. Moreover, it integrates the real-life environment with virtual details that enhance the experience. This is typically achieved by looking at real-life environments through a smart goggles and headsets, smartphone or tablet screen. Augmented reality in automotive is majorly used for the application that displays the features of pedestrian, navigations, and smart signaling on a windshield.
This report aims to provide a comprehensive presentation of the global market for Automotive AR and VR, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Automotive AR and VR. This report contains market size and forecasts of Automotive AR and VR in global, including the following market information:
Global Automotive AR and VR Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Automotive AR and VR market was valued at US$ 582.2 million in 2022 and is projected to reach US$ 6813.8 million by 2029, at a CAGR of 42.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Augmented Reality (AR) Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Automotive AR and VR include Continental AG, DAQRI, HTC Corporation, Hyundai Motor Group, Microsoft Corporation, Robert Bosch GmbH, Unity Technologies ApS, Visteon Corporation and Volkswagen AG, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Automotive AR and VR companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Automotive AR and VR Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Automotive AR and VR Market Segment Percentages, by Type, 2022 (%)
- Augmented Reality (AR)
- Virtual Reality (VR)
Global Automotive AR and VR Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Automotive AR and VR Market Segment Percentages, by Application, 2022 (%)
- Research & D R evelopment
- Manufacturing & Supply
- Marketing & Sales
- Aftersales
- Support Functions
- Product
Global Automotive AR and VR Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Automotive AR and VR Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Automotive AR and VR revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Automotive AR and VR revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Continental AG
- DAQRI
- HTC Corporation
- Hyundai Motor Group
- Microsoft Corporation
- Robert Bosch GmbH
- Unity Technologies ApS
- Visteon Corporation
- Volkswagen AG
- WayRay AG
Outline of Major Chapters:
Chapter 1: Introduces the definition of Automotive AR and VR, market overview.
Chapter 2: Global Automotive AR and VR market size in revenue.
Chapter 3: Detailed analysis of Automotive AR and VR company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments
by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments
by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Automotive AR and VR in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Automotive AR and VR Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Automotive AR and VR Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Automotive AR and VR Overall Market Size
2.1 Global Automotive AR and VR Market Size: 2022 VS 2029
2.2 Global Automotive AR and VR Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Automotive AR and VR Players in Global Market
3.2 Top Global Automotive AR and VR Companies Ranked by Revenue
3.3 Global Automotive AR and VR Revenue by Companies
3.4 Top 3 and Top 5 Automotive AR and VR Companies in Global Market, by Revenue in 2022
3.5 Global Companies Automotive AR and VR Product Type
3.6 Tier 1, Tier 2 and Tier 3 Automotive AR and VR Players in Global Market
3.6.1 List of Global Tier 1 Automotive AR and VR Companies
3.6.2 List of Global Tier 2 and Tier 3 Automotive AR and VR Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Automotive AR and VR Market Size Markets, 2022 & 2029
4.1.2 Augmented Reality (AR)
4.1.3 Virtual Reality (VR)
4.2 By Type - Global Automotive AR and VR Revenue & Forecasts
4.2.1 By Type - Global Automotive AR and VR Revenue, 2018-2023
4.2.2 By Type - Global Automotive AR and VR Revenue, 2024-2029
4.2.3 By Type - Global Automotive AR and VR Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Automotive AR and VR Market Size, 2022 & 2029
5.1.2 Research & Development
5.1.3 Manufacturing & Supply
5.1.4 Marketing & Sales
5.1.5 Aftersales
5.1.6 Support Functions
5.1.7 Product
5.2 By Application - Global Automotive AR and VR Revenue & Forecasts
5.2.1 By Application - Global Automotive AR and VR Revenue, 2018-2023
5.2.2 By Application - Global Automotive AR and VR Revenue, 2024-2029
5.2.3 By Application - Global Automotive AR and VR Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Automotive AR and VR Market Size, 2022 & 2029
6.2 By Region - Global Automotive AR and VR Revenue & Forecasts
6.2.1 By Region - Global Automotive AR and VR Revenue, 2018-2023
6.2.2 By Region - Global Automotive AR and VR Revenue, 2024-2029
6.2.3 By Region - Global Automotive AR and VR Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Automotive AR and VR Revenue, 2018-2029
6.3.2 US Automotive AR and VR Market Size, 2018-2029
6.3.3 Canada Automotive AR and VR Market Size, 2018-2029
6.3.4 Mexico Automotive AR and VR Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Automotive AR and VR Revenue, 2018-2029
6.4.2 Germany Automotive AR and VR Market Size, 2018-2029
6.4.3 France Automotive AR and VR Market Size, 2018-2029
6.4.4 U.K. Automotive AR and VR Market Size, 2018-2029
6.4.5 Italy Automotive AR and VR Market Size, 2018-2029
6.4.6 Russia Automotive AR and VR Market Size, 2018-2029
6.4.7 Nordic Countries Automotive AR and VR Market Size, 2018-2029
6.4.8 Benelux Automotive AR and VR Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Automotive AR and VR Revenue, 2018-2029
6.5.2 China Automotive AR and VR Market Size, 2018-2029
6.5.3 Japan Automotive AR and VR Market Size, 2018-2029
6.5.4 South Korea Automotive AR and VR Market Size, 2018-2029
6.5.5 Southeast Asia Automotive AR and VR Market Size, 2018-2029
6.5.6 India Automotive AR and VR Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Automotive AR and VR Revenue, 2018-2029
6.6.2 Brazil Automotive AR and VR Market Size, 2018-2029
6.6.3 Argentina Automotive AR and VR Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Automotive AR and VR Revenue, 2018-2029
6.7.2 Turkey Automotive AR and VR Market Size, 2018-2029
6.7.3 Israel Automotive AR and VR Market Size, 2018-2029
6.7.4 Saudi Arabia Automotive AR and VR Market Size, 2018-2029
6.7.5 UAE Automotive AR and VR Market Size, 2018-2029
7 Automotive AR and VR Companies Profiles
7.1 Continental AG
7.1.1 Continental AG Company Summary
7.1.2 Continental AG Business Overview
7.1.3 Continental AG Automotive AR and VR Major Product Offerings
7.1.4 Continental AG Automotive AR and VR Revenue in Global Market (2018-2023)
7.1.5 Continental AG Key News & Latest Developments
7.2 DAQRI
7.2.1 DAQRI Company Summary
7.2.2 DAQRI Business Overview
7.2.3 DAQRI Automotive AR and VR Major Product Offerings
7.2.4 DAQRI Automotive AR and VR Revenue in Global Market (2018-2023)
7.2.5 DAQRI Key News & Latest Developments
7.3 HTC Corporation
7.3.1 HTC Corporation Company Summary
7.3.2 HTC Corporation Business Overview
7.3.3 HTC Corporation Automotive AR and VR Major Product Offerings
7.3.4 HTC Corporation Automotive AR and VR Revenue in Global Market (2018-2023)
7.3.5 HTC Corporation Key News & Latest Developments
7.4 Hyundai Motor Group
7.4.1 Hyundai Motor Group Company Summary
7.4.2 Hyundai Motor Group Business Overview
7.4.3 Hyundai Motor Group Automotive AR and VR Major Product Offerings
7.4.4 Hyundai Motor Group Automotive AR and VR Revenue in Global Market (2018-2023)
7.4.5 Hyundai Motor Group Key News & Latest Developments
7.5 Microsoft Corporation
7.5.1 Microsoft Corporation Company Summary
7.5.2 Microsoft Corporation Business Overview
7.5.3 Microsoft Corporation Automotive AR and VR Major Product Offerings
7.5.4 Microsoft Corporation Automotive AR and VR Revenue in Global Market (2018-2023)
7.5.5 Microsoft Corporation Key News & Latest Developments
7.6 Robert Bosch GmbH
7.6.1 Robert Bosch GmbH Company Summary
7.6.2 Robert Bosch GmbH Business Overview
7.6.3 Robert Bosch GmbH Automotive AR and VR Major Product Offerings
7.6.4 Robert Bosch GmbH Automotive AR and VR Revenue in Global Market (2018-2023)
7.6.5 Robert Bosch GmbH Key News & Latest Developments
7.7 Unity Technologies ApS
7.7.1 Unity Technologies ApS Company Summary
7.7.2 Unity Technologies ApS Business Overview
7.7.3 Unity Technologies ApS Automotive AR and VR Major Product Offerings
7.7.4 Unity Technologies ApS Automotive AR and VR Revenue in Global Market (2018-2023)
7.7.5 Unity Technologies ApS Key News & Latest Developments
7.8 Visteon Corporation
7.8.1 Visteon Corporation Company Summary
7.8.2 Visteon Corporation Business Overview
7.8.3 Visteon Corporation Automotive AR and VR Major Product Offerings
7.8.4 Visteon Corporation Automotive AR and VR Revenue in Global Market (2018-2023)
7.8.5 Visteon Corporation Key News & Latest Developments
7.9 Volkswagen AG
7.9.1 Volkswagen AG Company Summary
7.9.2 Volkswagen AG Business Overview
7.9.3 Volkswagen AG Automotive AR and VR Major Product Offerings
7.9.4 Volkswagen AG Automotive AR and VR Revenue in Global Market (2018-2023)
7.9.5 Volkswagen AG Key News & Latest Developments
7.10 WayRay AG
7.10.1 WayRay AG Company Summary
7.10.2 WayRay AG Business Overview
7.10.3 WayRay AG Automotive AR and VR Major Product Offerings
7.10.4 WayRay AG Automotive AR and VR Revenue in Global Market (2018-2023)
7.10.5 WayRay AG Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Automotive AR and VR Market Opportunities & Trends in Global Market
Table 2. Automotive AR and VR Market Drivers in Global Market
Table 3. Automotive AR and VR Market Restraints in Global Market
Table 4. Key Players of Automotive AR and VR in Global Market
Table 5. Top Automotive AR and VR Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Automotive AR and VR Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Automotive AR and VR Revenue Share by Companies, 2018-2023
Table 8. Global Companies Automotive AR and VR Product Type
Table 9. List of Global Tier 1 Automotive AR and VR Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Automotive AR and VR Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Automotive AR and VR Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Automotive AR and VR Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Automotive AR and VR Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Automotive AR and VR Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Automotive AR and VR Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Automotive AR and VR Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Automotive AR and VR Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Automotive AR and VR Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Automotive AR and VR Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Automotive AR and VR Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Automotive AR and VR Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Automotive AR and VR Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Automotive AR and VR Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Automotive AR and VR Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Automotive AR and VR Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Automotive AR and VR Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Automotive AR and VR Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Automotive AR and VR Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Automotive AR and VR Revenue, (US$, Mn), 2024-2029
Table 30. Continental AG Company Summary
Table 31. Continental AG Automotive AR and VR Product Offerings
Table 32. Continental AG Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 33. Continental AG Key News & Latest Developments
Table 34. DAQRI Company Summary
Table 35. DAQRI Automotive AR and VR Product Offerings
Table 36. DAQRI Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 37. DAQRI Key News & Latest Developments
Table 38. HTC Corporation Company Summary
Table 39. HTC Corporation Automotive AR and VR Product Offerings
Table 40. HTC Corporation Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 41. HTC Corporation Key News & Latest Developments
Table 42. Hyundai Motor Group Company Summary
Table 43. Hyundai Motor Group Automotive AR and VR Product Offerings
Table 44. Hyundai Motor Group Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 45. Hyundai Motor Group Key News & Latest Developments
Table 46. Microsoft Corporation Company Summary
Table 47. Microsoft Corporation Automotive AR and VR Product Offerings
Table 48. Microsoft Corporation Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 49. Microsoft Corporation Key News & Latest Developments
Table 50. Robert Bosch GmbH Company Summary
Table 51. Robert Bosch GmbH Automotive AR and VR Product Offerings
Table 52. Robert Bosch GmbH Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 53. Robert Bosch GmbH Key News & Latest Developments
Table 54. Unity Technologies ApS Company Summary
Table 55. Unity Technologies ApS Automotive AR and VR Product Offerings
Table 56. Unity Technologies ApS Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 57. Unity Technologies ApS Key News & Latest Developments
Table 58. Visteon Corporation Company Summary
Table 59. Visteon Corporation Automotive AR and VR Product Offerings
Table 60. Visteon Corporation Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 61. Visteon Corporation Key News & Latest Developments
Table 62. Volkswagen AG Company Summary
Table 63. Volkswagen AG Automotive AR and VR Product Offerings
Table 64. Volkswagen AG Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 65. Volkswagen AG Key News & Latest Developments
Table 66. WayRay AG Company Summary
Table 67. WayRay AG Automotive AR and VR Product Offerings
Table 68. WayRay AG Automotive AR and VR Revenue (US$, Mn) & (2018-2023)
Table 69. WayRay AG Key News & Latest Developments
List of Figures
Figure 1. Automotive AR and VR Segment by Type in 2022
Figure 2. Automotive AR and VR Segment by Application in 2022
Figure 3. Global Automotive AR and VR Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Automotive AR and VR Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Automotive AR and VR Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Automotive AR and VR Revenue in 2022
Figure 8. By Type - Global Automotive AR and VR Revenue Market Share, 2018-2029
Figure 9. By Application - Global Automotive AR and VR Revenue Market Share, 2018-2029
Figure 10. By Type - Global Automotive AR and VR Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Automotive AR and VR Revenue Market Share, 2018-2029
Figure 12. By Application - Global Automotive AR and VR Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Automotive AR and VR Revenue Market Share, 2018-2029
Figure 14. By Region - Global Automotive AR and VR Revenue Market Share, 2018-2029
Figure 15. By Country - North America Automotive AR and VR Revenue Market Share, 2018-2029
Figure 16. US Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Automotive AR and VR Revenue Market Share, 2018-2029
Figure 20. Germany Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 21. France Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Automotive AR and VR Revenue Market Share, 2018-2029
Figure 28. China Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 32. India Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Automotive AR and VR Revenue Market Share, 2018-2029
Figure 34. Brazil Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Automotive AR and VR Revenue Market Share, 2018-2029
Figure 37. Turkey Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Automotive AR and VR Revenue, (US$, Mn), 2018-2029
Figure 41. Continental AG Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. DAQRI Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. HTC Corporation Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Hyundai Motor Group Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Microsoft Corporation Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Robert Bosch GmbH Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Unity Technologies ApS Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Visteon Corporation Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Volkswagen AG Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. WayRay AG Automotive AR and VR Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
