Defence armored vehicles are used by combatants in war zones or hostile environments to deter enemy attacks and to engage in direct attacks on enemy troops. Such vehicles are shielded with armors, as well as feature operational mobilities and tactical offensive and defensive capabilities.
This report aims to provide a comprehensive presentation of the global market for Defence Vehicle, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Defence Vehicle. This report contains market size and forecasts of Defence Vehicle in global, including the following market information:
Global Defence Vehicle Market Revenue, 2018-2023, 2024-2035, ($ millions)
Global Defence Vehicle Market Sales, 2018-2023, 2024-2035, (Units)
Global top five Defence Vehicle companies in 2022 (%)
The global Defence Vehicle market was valued at US$ million in 2022 and is projected to reach US$ million by 2035, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North Americal is estimated to dominated the market and is projected to hold the biggest market share during the forecast period.
We surveyed the Defence Vehicle manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Defence Vehicle Market, by Type, 2018-2023, 2024-2035 ($ Millions) & (Units)
Global Defence Vehicle Market Segment Percentages, by Type, 2022 (%)
Infantry fighting vehicle
Main battle tank
Armored personnel carrier
Tactical trucks
Others
Global Defence Vehicle Market, by Application, 2018-2023, 2024-2035 ($ Millions) & (Units)
Global Defence Vehicle Market Segment Percentages, by Application, 2022 (%)
Military
Defence
Others
Global Defence Vehicle Market, By Region and Country, 2018-2023, 2024-2035 ($ Millions) & (Units)
Global Defence Vehicle Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Defence Vehicle revenues in global market, 2018-2023 (Estimated), ($ millions)
Key companies Defence Vehicle revenues share in global market, 2022 (%)
Key companies Defence Vehicle sales in global market, 2018-2023 (Estimated), (Units)
Key companies Defence Vehicle sales share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
BAE Systems
General Dynamics Land Systems
Lockheed Martin
Oshkosh
Rheinmetall
Outline of Major Chapters:
Chapter 1: Introduces the definition of Defence Vehicle, market overview.
Chapter 2: Global Defence Vehicle market size in revenue and volume.
Chapter 3: Detailed analysis of Defence Vehicle manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Defence Vehicle in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Defence Vehicle capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Defence Vehicle Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Defence Vehicle Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Defence Vehicle Overall Market Size
2.1 Global Defence Vehicle Market Size: 2022 VS 2035
2.2 Global Defence Vehicle Revenue, Prospects & Forecasts: 2018-2035
2.3 Global Defence Vehicle Sales: 2018-2035
3 Company Landscape
3.1 Top Defence Vehicle Players in Global Market
3.2 Top Global Defence Vehicle Companies Ranked by Revenue
3.3 Global Defence Vehicle Revenue by Companies
3.4 Global Defence Vehicle Sales by Companies
3.5 Global Defence Vehicle Price by Manufacturer (2018-2023)
3.6 Top 3 and Top 5 Defence Vehicle Companies in Global Market, by Revenue in 2022
3.7 Global Manufacturers Defence Vehicle Product Type
3.8 Tier 1, Tier 2 and Tier 3 Defence Vehicle Players in Global Market
3.8.1 List of Global Tier 1 Defence Vehicle Companies
3.8.2 List of Global Tier 2 and Tier 3 Defence Vehicle Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Defence Vehicle Market Size Markets, 2022 & 2035
4.1.2 Infantry fighting vehicle
4.1.3 Main battle tank
4.1.4 Armored personnel carrier
4.1.5 Tactical trucks
4.1.6 Others
4.2 By Type - Global Defence Vehicle Revenue & Forecasts
4.2.1 By Type - Global Defence Vehicle Revenue, 2018-2023
4.2.2 By Type - Global Defence Vehicle Revenue, 2024-2035
4.2.3 By Type - Global Defence Vehicle Revenue Market Share, 2018-2035
4.3 By Type - Global Defence Vehicle Sales & Forecasts
4.3.1 By Type - Global Defence Vehicle Sales, 2018-2023
4.3.2 By Type - Global Defence Vehicle Sales, 2024-2035
4.3.3 By Type - Global Defence Vehicle Sales Market Share, 2018-2035
4.4 By Type - Global Defence Vehicle Price (Manufacturers Selling Prices), 2018-2035
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Defence Vehicle Market Size, 2022 & 2035
5.1.2 Military
5.1.3 Defence
5.1.4 Others
5.2 By Application - Global Defence Vehicle Revenue & Forecasts
5.2.1 By Application - Global Defence Vehicle Revenue, 2018-2023
5.2.2 By Application - Global Defence Vehicle Revenue, 2024-2035
5.2.3 By Application - Global Defence Vehicle Revenue Market Share, 2018-2035
5.3 By Application - Global Defence Vehicle Sales & Forecasts
5.3.1 By Application - Global Defence Vehicle Sales, 2018-2023
5.3.2 By Application - Global Defence Vehicle Sales, 2024-2035
5.3.3 By Application - Global Defence Vehicle Sales Market Share, 2018-2035
5.4 By Application - Global Defence Vehicle Price (Manufacturers Selling Prices), 2018-2035
6 Sights by Region
6.1 By Region - Global Defence Vehicle Market Size, 2022 & 2035
6.2 By Region - Global Defence Vehicle Revenue & Forecasts
6.2.1 By Region - Global Defence Vehicle Revenue, 2018-2023
6.2.2 By Region - Global Defence Vehicle Revenue, 2024-2035
6.2.3 By Region - Global Defence Vehicle Revenue Market Share, 2018-2035
6.3 By Region - Global Defence Vehicle Sales & Forecasts
6.3.1 By Region - Global Defence Vehicle Sales, 2018-2023
6.3.2 By Region - Global Defence Vehicle Sales, 2024-2035
6.3.3 By Region - Global Defence Vehicle Sales Market Share, 2018-2035
6.4 North America
6.4.1 By Country - North America Defence Vehicle Revenue, 2018-2035
6.4.2 By Country - North America Defence Vehicle Sales, 2018-2035
6.4.3 US Defence Vehicle Market Size, 2018-2035
6.4.4 Canada Defence Vehicle Market Size, 2018-2035
6.4.5 Mexico Defence Vehicle Market Size, 2018-2035
6.5 Europe
6.5.1 By Country - Europe Defence Vehicle Revenue, 2018-2035
6.5.2 By Country - Europe Defence Vehicle Sales, 2018-2035
6.5.3 Germany Defence Vehicle Market Size, 2018-2035
6.5.4 France Defence Vehicle Market Size, 2018-2035
6.5.5 U.K. Defence Vehicle Market Size, 2018-2035
6.5.6 Italy Defence Vehicle Market Size, 2018-2035
6.5.7 Russia Defence Vehicle Market Size, 2018-2035
6.5.8 Nordic Countries Defence Vehicle Market Size, 2018-2035
6.5.9 Benelux Defence Vehicle Market Size, 2018-2035
6.6 Asia
6.6.1 By Region - Asia Defence Vehicle Revenue, 2018-2035
6.6.2 By Region - Asia Defence Vehicle Sales, 2018-2035
6.6.3 China Defence Vehicle Market Size, 2018-2035
6.6.4 Japan Defence Vehicle Market Size, 2018-2035
6.6.5 South Korea Defence Vehicle Market Size, 2018-2035
6.6.6 Southeast Asia Defence Vehicle Market Size, 2018-2035
6.6.7 India Defence Vehicle Market Size, 2018-2035
6.7 South America
6.7.1 By Country - South America Defence Vehicle Revenue, 2018-2035
6.7.2 By Country - South America Defence Vehicle Sales, 2018-2035
6.7.3 Brazil Defence Vehicle Market Size, 2018-2035
6.7.4 Argentina Defence Vehicle Market Size, 2018-2035
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Defence Vehicle Revenue, 2018-2035
6.8.2 By Country - Middle East & Africa Defence Vehicle Sales, 2018-2035
6.8.3 Turkey Defence Vehicle Market Size, 2018-2035
6.8.4 Israel Defence Vehicle Market Size, 2018-2035
6.8.5 Saudi Arabia Defence Vehicle Market Size, 2018-2035
6.8.6 UAE Defence Vehicle Market Size, 2018-2035
7 Manufacturers & Brands Profiles
7.1 BAE Systems
7.1.1 BAE Systems Company Summary
7.1.2 BAE Systems Business Overview
7.1.3 BAE Systems Defence Vehicle Major Product Offerings
7.1.4 BAE Systems Defence Vehicle Sales and Revenue in Global (2018-2023)
7.1.5 BAE Systems Key News & Latest Developments
7.2 General Dynamics Land Systems
7.2.1 General Dynamics Land Systems Company Summary
7.2.2 General Dynamics Land Systems Business Overview
7.2.3 General Dynamics Land Systems Defence Vehicle Major Product Offerings
7.2.4 General Dynamics Land Systems Defence Vehicle Sales and Revenue in Global (2018-2023)
7.2.5 General Dynamics Land Systems Key News & Latest Developments
7.3 Lockheed Martin
7.3.1 Lockheed Martin Company Summary
7.3.2 Lockheed Martin Business Overview
7.3.3 Lockheed Martin Defence Vehicle Major Product Offerings
7.3.4 Lockheed Martin Defence Vehicle Sales and Revenue in Global (2018-2023)
7.3.5 Lockheed Martin Key News & Latest Developments
7.4 Oshkosh
7.4.1 Oshkosh Company Summary
7.4.2 Oshkosh Business Overview
7.4.3 Oshkosh Defence Vehicle Major Product Offerings
7.4.4 Oshkosh Defence Vehicle Sales and Revenue in Global (2018-2023)
7.4.5 Oshkosh Key News & Latest Developments
7.5 Rheinmetall
7.5.1 Rheinmetall Company Summary
7.5.2 Rheinmetall Business Overview
7.5.3 Rheinmetall Defence Vehicle Major Product Offerings
7.5.4 Rheinmetall Defence Vehicle Sales and Revenue in Global (2018-2023)
7.5.5 Rheinmetall Key News & Latest Developments
8 Global Defence Vehicle Production Capacity, Analysis
8.1 Global Defence Vehicle Production Capacity, 2018-2035
8.2 Defence Vehicle Production Capacity of Key Manufacturers in Global Market
8.3 Global Defence Vehicle Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Defence Vehicle Supply Chain Analysis
10.1 Defence Vehicle Industry Value Chain
10.2 Defence Vehicle Upstream Market
10.3 Defence Vehicle Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Defence Vehicle Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Key Players of Defence Vehicle in Global Market
Table 2. Top Defence Vehicle Players in Global Market, Ranking by Revenue (2022)
Table 3. Global Defence Vehicle Revenue by Companies, (US$, Mn), 2018-2023
Table 4. Global Defence Vehicle Revenue Share by Companies, 2018-2023
Table 5. Global Defence Vehicle Sales by Companies, (Units), 2018-2023
Table 6. Global Defence Vehicle Sales Share by Companies, 2018-2023
Table 7. Key Manufacturers Defence Vehicle Price (2018-2023) & (USD/Unit)
Table 8. Global Manufacturers Defence Vehicle Product Type
Table 9. List of Global Tier 1 Defence Vehicle Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Defence Vehicle Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Defence Vehicle Revenue, (US$, Mn), 2022 & 2035
Table 12. By Type - Global Defence Vehicle Revenue (US$, Mn), 2018-2023
Table 13. By Type - Global Defence Vehicle Revenue (US$, Mn), 2024-2035
Table 14. By Type - Global Defence Vehicle Sales (Units), 2018-2023
Table 15. By Type - Global Defence Vehicle Sales (Units), 2024-2035
Table 16. By Application ? Global Defence Vehicle Revenue, (US$, Mn), 2022 & 2035
Table 17. By Application - Global Defence Vehicle Revenue (US$, Mn), 2018-2023
Table 18. By Application - Global Defence Vehicle Revenue (US$, Mn), 2024-2035
Table 19. By Application - Global Defence Vehicle Sales (Units), 2018-2023
Table 20. By Application - Global Defence Vehicle Sales (Units), 2024-2035
Table 21. By Region ? Global Defence Vehicle Revenue, (US$, Mn), 2022 VS 2035
Table 22. By Region - Global Defence Vehicle Revenue (US$, Mn), 2018-2023
Table 23. By Region - Global Defence Vehicle Revenue (US$, Mn), 2024-2035
Table 24. By Region - Global Defence Vehicle Sales (Units), 2018-2023
Table 25. By Region - Global Defence Vehicle Sales (Units), 2024-2035
Table 26. By Country - North America Defence Vehicle Revenue, (US$, Mn), 2018-2023
Table 27. By Country - North America Defence Vehicle Revenue, (US$, Mn), 2024-2035
Table 28. By Country - North America Defence Vehicle Sales, (Units), 2018-2023
Table 29. By Country - North America Defence Vehicle Sales, (Units), 2024-2035
Table 30. By Country - Europe Defence Vehicle Revenue, (US$, Mn), 2018-2023
Table 31. By Country - Europe Defence Vehicle Revenue, (US$, Mn), 2024-2035
Table 32. By Country - Europe Defence Vehicle Sales, (Units), 2018-2023
Table 33. By Country - Europe Defence Vehicle Sales, (Units), 2024-2035
Table 34. By Region - Asia Defence Vehicle Revenue, (US$, Mn), 2018-2023
Table 35. By Region - Asia Defence Vehicle Revenue, (US$, Mn), 2024-2035
Table 36. By Region - Asia Defence Vehicle Sales, (Units), 2018-2023
Table 37. By Region - Asia Defence Vehicle Sales, (Units), 2024-2035
Table 38. By Country - South America Defence Vehicle Revenue, (US$, Mn), 2018-2023
Table 39. By Country - South America Defence Vehicle Revenue, (US$, Mn), 2024-2035
Table 40. By Country - South America Defence Vehicle Sales, (Units), 2018-2023
Table 41. By Country - South America Defence Vehicle Sales, (Units), 2024-2035
Table 42. By Country - Middle East & Africa Defence Vehicle Revenue, (US$, Mn), 2018-2023
Table 43. By Country - Middle East & Africa Defence Vehicle Revenue, (US$, Mn), 2024-2035
Table 44. By Country - Middle East & Africa Defence Vehicle Sales, (Units), 2018-2023
Table 45. By Country - Middle East & Africa Defence Vehicle Sales, (Units), 2024-2035
Table 46. BAE Systems Company Summary
Table 47. BAE Systems Defence Vehicle Product Offerings
Table 48. BAE Systems Defence Vehicle Sales (Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 49. BAE Systems Key News & Latest Developments
Table 50. General Dynamics Land Systems Company Summary
Table 51. General Dynamics Land Systems Defence Vehicle Product Offerings
Table 52. General Dynamics Land Systems Defence Vehicle Sales (Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 53. General Dynamics Land Systems Key News & Latest Developments
Table 54. Lockheed Martin Company Summary
Table 55. Lockheed Martin Defence Vehicle Product Offerings
Table 56. Lockheed Martin Defence Vehicle Sales (Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 57. Lockheed Martin Key News & Latest Developments
Table 58. Oshkosh Company Summary
Table 59. Oshkosh Defence Vehicle Product Offerings
Table 60. Oshkosh Defence Vehicle Sales (Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 61. Oshkosh Key News & Latest Developments
Table 62. Rheinmetall Company Summary
Table 63. Rheinmetall Defence Vehicle Product Offerings
Table 64. Rheinmetall Defence Vehicle Sales (Units), Revenue (US$, Mn) and Average Price (USD/Unit) (2018-2023)
Table 65. Rheinmetall Key News & Latest Developments
Table 66. Defence Vehicle Production Capacity (Units) of Key Manufacturers in Global Market, 2021-2023 (Units)
Table 67. Global Defence Vehicle Capacity Market Share of Key Manufacturers, 2021-2023
Table 68. Global Defence Vehicle Production by Region, 2018-2023 (Units)
Table 69. Global Defence Vehicle Production by Region, 2024-2035 (Units)
Table 70. Defence Vehicle Market Opportunities & Trends in Global Market
Table 71. Defence Vehicle Market Drivers in Global Market
Table 72. Defence Vehicle Market Restraints in Global Market
Table 73. Defence Vehicle Raw Materials
Table 74. Defence Vehicle Raw Materials Suppliers in Global Market
Table 75. Typical Defence Vehicle Downstream
Table 76. Defence Vehicle Downstream Clients in Global Market
Table 77. Defence Vehicle Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Defence Vehicle Segment by Type in 2022
Figure 2. Defence Vehicle Segment by Application in 2022
Figure 3. Global Defence Vehicle Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Defence Vehicle Market Size: 2022 VS 2035 (US$, Mn)
Figure 6. Global Defence Vehicle Revenue, 2018-2035 (US$, Mn)
Figure 7. Defence Vehicle Sales in Global Market: 2018-2035 (Units)
Figure 8. The Top 3 and 5 Players Market Share by Defence Vehicle Revenue in 2022
Figure 9. By Type - Global Defence Vehicle Revenue, (US$, Mn), 2022 & 2035
Figure 10. By Type - Global Defence Vehicle Revenue Market Share, 2018-2035
Figure 11. By Type - Global Defence Vehicle Sales Market Share, 2018-2035
Figure 12. By Type - Global Defence Vehicle Price (USD/Unit), 2018-2035
Figure 13. By Application - Global Defence Vehicle Revenue, (US$, Mn), 2022 & 2035
Figure 14. By Application - Global Defence Vehicle Revenue Market Share, 2018-2035
Figure 15. By Application - Global Defence Vehicle Sales Market Share, 2018-2035
Figure 16. By Application - Global Defence Vehicle Price (USD/Unit), 2018-2035
Figure 17. By Region - Global Defence Vehicle Revenue, (US$, Mn), 2022 & 2035
Figure 18. By Region - Global Defence Vehicle Revenue Market Share, 2018 VS 2022 VS 2035
Figure 19. By Region - Global Defence Vehicle Revenue Market Share, 2018-2035
Figure 20. By Region - Global Defence Vehicle Sales Market Share, 2018-2035
Figure 21. By Country - North America Defence Vehicle Revenue Market Share, 2018-2035
Figure 22. By Country - North America Defence Vehicle Sales Market Share, 2018-2035
Figure 23. US Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 24. Canada Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 25. Mexico Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 26. By Country - Europe Defence Vehicle Revenue Market Share, 2018-2035
Figure 27. By Country - Europe Defence Vehicle Sales Market Share, 2018-2035
Figure 28. Germany Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 29. France Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 30. U.K. Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 31. Italy Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 32. Russia Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 33. Nordic Countries Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 34. Benelux Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 35. By Region - Asia Defence Vehicle Revenue Market Share, 2018-2035
Figure 36. By Region - Asia Defence Vehicle Sales Market Share, 2018-2035
Figure 37. China Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 38. Japan Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 39. South Korea Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 40. Southeast Asia Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 41. India Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 42. By Country - South America Defence Vehicle Revenue Market Share, 2018-2035
Figure 43. By Country - South America Defence Vehicle Sales Market Share, 2018-2035
Figure 44. Brazil Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 45. Argentina Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 46. By Country - Middle East & Africa Defence Vehicle Revenue Market Share, 2018-2035
Figure 47. By Country - Middle East & Africa Defence Vehicle Sales Market Share, 2018-2035
Figure 48. Turkey Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 49. Israel Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 50. Saudi Arabia Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 51. UAE Defence Vehicle Revenue, (US$, Mn), 2018-2035
Figure 52. Global Defence Vehicle Production Capacity (Units), 2018-2035
Figure 53. The Percentage of Production Defence Vehicle by Region, 2022 VS 2035
Figure 54. Defence Vehicle Industry Value Chain
Figure 55. Marketing Channels
