This report aims to provide a comprehensive presentation of the global market for Digital Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Digital Advertising. This report contains market size and forecasts of Digital Advertising in global, including the following market information:
Global Digital Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Digital Advertising market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Indoor Video Advertising Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Digital Advertising include Google, Facebook, Baidu, Alibaba, Microsoft, Yahoo, IAC, Twitter and Tencent, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Digital Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Digital Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Digital Advertising Market Segment Percentages, by Type, 2022 (%)
Indoor Video Advertising
Outdoor Video Advertising
Global Digital Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Digital Advertising Market Segment Percentages, by Application, 2022 (%)
Traffic Tools
Mobile Electronic Devices
Other
Global Digital Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Digital Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Digital Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Digital Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Facebook
Baidu
Alibaba
Microsoft
Yahoo
IAC
Twitter
Tencent
AOL
Amazon
Pandora
LinkedIn
SINA
Yelp
Outline of Major Chapters:
Chapter 1: Introduces the definition of Digital Advertising, market overview.
Chapter 2: Global Digital Advertising market size in revenue.
Chapter 3: Detailed analysis of Digital Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Digital Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Digital Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Digital Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Digital Advertising Overall Market Size
2.1 Global Digital Advertising Market Size: 2022 VS 2029
2.2 Global Digital Advertising Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Digital Advertising Players in Global Market
3.2 Top Global Digital Advertising Companies Ranked by Revenue
3.3 Global Digital Advertising Revenue by Companies
3.4 Top 3 and Top 5 Digital Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies Digital Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Digital Advertising Players in Global Market
3.6.1 List of Global Tier 1 Digital Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 Digital Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Digital Advertising Market Size Markets, 2022 & 2029
4.1.2 Indoor Video Advertising
4.1.3 Outdoor Video Advertising
4.2 By Type - Global Digital Advertising Revenue & Forecasts
4.2.1 By Type - Global Digital Advertising Revenue, 2018-2023
4.2.2 By Type - Global Digital Advertising Revenue, 2024-2029
4.2.3 By Type - Global Digital Advertising Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Digital Advertising Market Size, 2022 & 2029
5.1.2 Traffic Tools
5.1.3 Mobile Electronic Devices
5.1.4 Other
5.2 By Application - Global Digital Advertising Revenue & Forecasts
5.2.1 By Application - Global Digital Advertising Revenue, 2018-2023
5.2.2 By Application - Global Digital Advertising Revenue, 2024-2029
5.2.3 By Application - Global Digital Advertising Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Digital Advertising Market Size, 2022 & 2029
6.2 By Region - Global Digital Advertising Revenue & Forecasts
6.2.1 By Region - Global Digital Advertising Revenue, 2018-2023
6.2.2 By Region - Global Digital Advertising Revenue, 2024-2029
6.2.3 By Region - Global Digital Advertising Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Digital Advertising Revenue, 2018-2029
6.3.2 US Digital Advertising Market Size, 2018-2029
6.3.3 Canada Digital Advertising Market Size, 2018-2029
6.3.4 Mexico Digital Advertising Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Digital Advertising Revenue, 2018-2029
6.4.2 Germany Digital Advertising Market Size, 2018-2029
6.4.3 France Digital Advertising Market Size, 2018-2029
6.4.4 U.K. Digital Advertising Market Size, 2018-2029
6.4.5 Italy Digital Advertising Market Size, 2018-2029
6.4.6 Russia Digital Advertising Market Size, 2018-2029
6.4.7 Nordic Countries Digital Advertising Market Size, 2018-2029
6.4.8 Benelux Digital Advertising Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Digital Advertising Revenue, 2018-2029
6.5.2 China Digital Advertising Market Size, 2018-2029
6.5.3 Japan Digital Advertising Market Size, 2018-2029
6.5.4 South Korea Digital Advertising Market Size, 2018-2029
6.5.5 Southeast Asia Digital Advertising Market Size, 2018-2029
6.5.6 India Digital Advertising Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Digital Advertising Revenue, 2018-2029
6.6.2 Brazil Digital Advertising Market Size, 2018-2029
6.6.3 Argentina Digital Advertising Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Digital Advertising Revenue, 2018-2029
6.7.2 Turkey Digital Advertising Market Size, 2018-2029
6.7.3 Israel Digital Advertising Market Size, 2018-2029
6.7.4 Saudi Arabia Digital Advertising Market Size, 2018-2029
6.7.5 UAE Digital Advertising Market Size, 2018-2029
7 Digital Advertising Companies Profiles
7.1 Google
7.1.1 Google Company Summary
7.1.2 Google Business Overview
7.1.3 Google Digital Advertising Major Product Offerings
7.1.4 Google Digital Advertising Revenue in Global Market (2018-2023)
7.1.5 Google Key News & Latest Developments
7.2 Facebook
7.2.1 Facebook Company Summary
7.2.2 Facebook Business Overview
7.2.3 Facebook Digital Advertising Major Product Offerings
7.2.4 Facebook Digital Advertising Revenue in Global Market (2018-2023)
7.2.5 Facebook Key News & Latest Developments
7.3 Baidu
7.3.1 Baidu Company Summary
7.3.2 Baidu Business Overview
7.3.3 Baidu Digital Advertising Major Product Offerings
7.3.4 Baidu Digital Advertising Revenue in Global Market (2018-2023)
7.3.5 Baidu Key News & Latest Developments
7.4 Alibaba
7.4.1 Alibaba Company Summary
7.4.2 Alibaba Business Overview
7.4.3 Alibaba Digital Advertising Major Product Offerings
7.4.4 Alibaba Digital Advertising Revenue in Global Market (2018-2023)
7.4.5 Alibaba Key News & Latest Developments
7.5 Microsoft
7.5.1 Microsoft Company Summary
7.5.2 Microsoft Business Overview
7.5.3 Microsoft Digital Advertising Major Product Offerings
7.5.4 Microsoft Digital Advertising Revenue in Global Market (2018-2023)
7.5.5 Microsoft Key News & Latest Developments
7.6 Yahoo
7.6.1 Yahoo Company Summary
7.6.2 Yahoo Business Overview
7.6.3 Yahoo Digital Advertising Major Product Offerings
7.6.4 Yahoo Digital Advertising Revenue in Global Market (2018-2023)
7.6.5 Yahoo Key News & Latest Developments
7.7 IAC
7.7.1 IAC Company Summary
7.7.2 IAC Business Overview
7.7.3 IAC Digital Advertising Major Product Offerings
7.7.4 IAC Digital Advertising Revenue in Global Market (2018-2023)
7.7.5 IAC Key News & Latest Developments
7.8 Twitter
7.8.1 Twitter Company Summary
7.8.2 Twitter Business Overview
7.8.3 Twitter Digital Advertising Major Product Offerings
7.8.4 Twitter Digital Advertising Revenue in Global Market (2018-2023)
7.8.5 Twitter Key News & Latest Developments
7.9 Tencent
7.9.1 Tencent Company Summary
7.9.2 Tencent Business Overview
7.9.3 Tencent Digital Advertising Major Product Offerings
7.9.4 Tencent Digital Advertising Revenue in Global Market (2018-2023)
7.9.5 Tencent Key News & Latest Developments
7.10 AOL
7.10.1 AOL Company Summary
7.10.2 AOL Business Overview
7.10.3 AOL Digital Advertising Major Product Offerings
7.10.4 AOL Digital Advertising Revenue in Global Market (2018-2023)
7.10.5 AOL Key News & Latest Developments
7.11 Amazon
7.11.1 Amazon Company Summary
7.11.2 Amazon Business Overview
7.11.3 Amazon Digital Advertising Major Product Offerings
7.11.4 Amazon Digital Advertising Revenue in Global Market (2018-2023)
7.11.5 Amazon Key News & Latest Developments
7.12 Pandora
7.12.1 Pandora Company Summary
7.12.2 Pandora Business Overview
7.12.3 Pandora Digital Advertising Major Product Offerings
7.12.4 Pandora Digital Advertising Revenue in Global Market (2018-2023)
7.12.5 Pandora Key News & Latest Developments
7.13 LinkedIn
7.13.1 LinkedIn Company Summary
7.13.2 LinkedIn Business Overview
7.13.3 LinkedIn Digital Advertising Major Product Offerings
7.13.4 LinkedIn Digital Advertising Revenue in Global Market (2018-2023)
7.13.5 LinkedIn Key News & Latest Developments
7.14 SINA
7.14.1 SINA Company Summary
7.14.2 SINA Business Overview
7.14.3 SINA Digital Advertising Major Product Offerings
7.14.4 SINA Digital Advertising Revenue in Global Market (2018-2023)
7.14.5 SINA Key News & Latest Developments
7.15 Yelp
7.15.1 Yelp Company Summary
7.15.2 Yelp Business Overview
7.15.3 Yelp Digital Advertising Major Product Offerings
7.15.4 Yelp Digital Advertising Revenue in Global Market (2018-2023)
7.15.5 Yelp Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Digital Advertising Market Opportunities & Trends in Global Market
Table 2. Digital Advertising Market Drivers in Global Market
Table 3. Digital Advertising Market Restraints in Global Market
Table 4. Key Players of Digital Advertising in Global Market
Table 5. Top Digital Advertising Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Digital Advertising Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Digital Advertising Revenue Share by Companies, 2018-2023
Table 8. Global Companies Digital Advertising Product Type
Table 9. List of Global Tier 1 Digital Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Digital Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Digital Advertising Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Digital Advertising Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Digital Advertising Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Digital Advertising Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Digital Advertising Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Digital Advertising Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Digital Advertising Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Digital Advertising Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Digital Advertising Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Digital Advertising Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Digital Advertising Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Digital Advertising Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Digital Advertising Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Digital Advertising Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Digital Advertising Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Digital Advertising Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Digital Advertising Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Digital Advertising Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Digital Advertising Revenue, (US$, Mn), 2024-2029
Table 30. Google Company Summary
Table 31. Google Digital Advertising Product Offerings
Table 32. Google Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 33. Google Key News & Latest Developments
Table 34. Facebook Company Summary
Table 35. Facebook Digital Advertising Product Offerings
Table 36. Facebook Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 37. Facebook Key News & Latest Developments
Table 38. Baidu Company Summary
Table 39. Baidu Digital Advertising Product Offerings
Table 40. Baidu Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 41. Baidu Key News & Latest Developments
Table 42. Alibaba Company Summary
Table 43. Alibaba Digital Advertising Product Offerings
Table 44. Alibaba Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 45. Alibaba Key News & Latest Developments
Table 46. Microsoft Company Summary
Table 47. Microsoft Digital Advertising Product Offerings
Table 48. Microsoft Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 49. Microsoft Key News & Latest Developments
Table 50. Yahoo Company Summary
Table 51. Yahoo Digital Advertising Product Offerings
Table 52. Yahoo Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 53. Yahoo Key News & Latest Developments
Table 54. IAC Company Summary
Table 55. IAC Digital Advertising Product Offerings
Table 56. IAC Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 57. IAC Key News & Latest Developments
Table 58. Twitter Company Summary
Table 59. Twitter Digital Advertising Product Offerings
Table 60. Twitter Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 61. Twitter Key News & Latest Developments
Table 62. Tencent Company Summary
Table 63. Tencent Digital Advertising Product Offerings
Table 64. Tencent Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 65. Tencent Key News & Latest Developments
Table 66. AOL Company Summary
Table 67. AOL Digital Advertising Product Offerings
Table 68. AOL Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 69. AOL Key News & Latest Developments
Table 70. Amazon Company Summary
Table 71. Amazon Digital Advertising Product Offerings
Table 72. Amazon Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 73. Amazon Key News & Latest Developments
Table 74. Pandora Company Summary
Table 75. Pandora Digital Advertising Product Offerings
Table 76. Pandora Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 77. Pandora Key News & Latest Developments
Table 78. LinkedIn Company Summary
Table 79. LinkedIn Digital Advertising Product Offerings
Table 80. LinkedIn Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 81. LinkedIn Key News & Latest Developments
Table 82. SINA Company Summary
Table 83. SINA Digital Advertising Product Offerings
Table 84. SINA Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 85. SINA Key News & Latest Developments
Table 86. Yelp Company Summary
Table 87. Yelp Digital Advertising Product Offerings
Table 88. Yelp Digital Advertising Revenue (US$, Mn) & (2018-2023)
Table 89. Yelp Key News & Latest Developments
List of Figures
Figure 1. Digital Advertising Segment by Type in 2022
Figure 2. Digital Advertising Segment by Application in 2022
Figure 3. Global Digital Advertising Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Digital Advertising Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Digital Advertising Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Digital Advertising Revenue in 2022
Figure 8. By Type - Global Digital Advertising Revenue Market Share, 2018-2029
Figure 9. By Application - Global Digital Advertising Revenue Market Share, 2018-2029
Figure 10. By Type - Global Digital Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Digital Advertising Revenue Market Share, 2018-2029
Figure 12. By Application - Global Digital Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Digital Advertising Revenue Market Share, 2018-2029
Figure 14. By Region - Global Digital Advertising Revenue Market Share, 2018-2029
Figure 15. By Country - North America Digital Advertising Revenue Market Share, 2018-2029
Figure 16. US Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Digital Advertising Revenue Market Share, 2018-2029
Figure 20. Germany Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 21. France Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Digital Advertising Revenue Market Share, 2018-2029
Figure 28. China Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 32. India Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Digital Advertising Revenue Market Share, 2018-2029
Figure 34. Brazil Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Digital Advertising Revenue Market Share, 2018-2029
Figure 37. Turkey Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Digital Advertising Revenue, (US$, Mn), 2018-2029
Figure 41. Google Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Facebook Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Baidu Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Alibaba Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Microsoft Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Yahoo Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. IAC Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Twitter Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Tencent Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. AOL Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. Amazon Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 52. Pandora Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 53. LinkedIn Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 54. SINA Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 55. Yelp Digital Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
