In-app advertising is a form of advertising through smartphones wherein the advertisements are integrated into the mobile applications. With adaption of digital marketing and smartphones penetration worldwide, there are lucrative opportunities for in-app advertising worldwide.
This report aims to provide a comprehensive presentation of the global market for In-App Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding In-App Advertising. This report contains market size and forecasts of In-App Advertising in global, including the following market information:
Global In-App Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global In-App Advertising market was valued at US$ 126220 million in 2022 and is projected to reach US$ 390360 million by 2029, at a CAGR of 17.5% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The global in-app advertising market is primarily driven by the increasing smartphone penetration and increased use of various smart phone applications, which the consumers use regularly such as Facebook, WhatsApp among others. Among various smart phone applications, the messaging applications will have a significant effect on the in-app advertising market as the consumers use the messaging applications on a regular basis compared to other smartphone applications. It is expected that the smartphone messaging applications will gain a billion new users in the next few years, which in turn will drive the market for in-app advertising market globally. Moreover, the increase in the number of smart phone applications downloads from google play store, iOS store will also drive the market for in-app advertising market globally. However, the technicality issues like the testing of advertisements for in-app advertising for different smartphone software?s like android and iOS are time-consuming as both software?s display contents differently which might pose as a restraint to the in-app advertising market globally.
We surveyed the In-App Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global In-App Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global In-App Advertising Market Segment Percentages, by Type, 2022 (%)
Standard Banner Ads
Interstitial Ads
Hyper-local Targeted Ads
Rich Media Ads
Video Ads
Native Ads
Global In-App Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global In-App Advertising Market Segment Percentages, by Application, 2022 (%)
Messaging
Online Shopping
Ticketing
Others
Global In-App Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global In-App Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies In-App Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies In-App Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Chartboost
Flurry
Inmobi
Millennial media
Mopub
Outline of Major Chapters:
Chapter 1: Introduces the definition of In-App Advertising, market overview.
Chapter 2: Global In-App Advertising market size in revenue.
Chapter 3: Detailed analysis of In-App Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of In-App Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 In-App Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global In-App Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global In-App Advertising Overall Market Size
2.1 Global In-App Advertising Market Size: 2022 VS 2029
2.2 Global In-App Advertising Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top In-App Advertising Players in Global Market
3.2 Top Global In-App Advertising Companies Ranked by Revenue
3.3 Global In-App Advertising Revenue by Companies
3.4 Top 3 and Top 5 In-App Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies In-App Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 In-App Advertising Players in Global Market
3.6.1 List of Global Tier 1 In-App Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 In-App Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global In-App Advertising Market Size Markets, 2022 & 2029
4.1.2 Standard Banner Ads
4.1.3 Interstitial Ads
4.1.4 Hyper-local Targeted Ads
4.1.5 Rich Media Ads
4.1.6 Video Ads
4.1.7 Native Ads
4.2 By Type - Global In-App Advertising Revenue & Forecasts
4.2.1 By Type - Global In-App Advertising Revenue, 2018-2023
4.2.2 By Type - Global In-App Advertising Revenue, 2024-2029
4.2.3 By Type - Global In-App Advertising Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global In-App Advertising Market Size, 2022 & 2029
5.1.2 Messaging
5.1.3 Online Shopping
5.1.4 Ticketing
5.1.5 Others
5.2 By Application - Global In-App Advertising Revenue & Forecasts
5.2.1 By Application - Global In-App Advertising Revenue, 2018-2023
5.2.2 By Application - Global In-App Advertising Revenue, 2024-2029
5.2.3 By Application - Global In-App Advertising Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global In-App Advertising Market Size, 2022 & 2029
6.2 By Region - Global In-App Advertising Revenue & Forecasts
6.2.1 By Region - Global In-App Advertising Revenue, 2018-2023
6.2.2 By Region - Global In-App Advertising Revenue, 2024-2029
6.2.3 By Region - Global In-App Advertising Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America In-App Advertising Revenue, 2018-2029
6.3.2 US In-App Advertising Market Size, 2018-2029
6.3.3 Canada In-App Advertising Market Size, 2018-2029
6.3.4 Mexico In-App Advertising Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe In-App Advertising Revenue, 2018-2029
6.4.2 Germany In-App Advertising Market Size, 2018-2029
6.4.3 France In-App Advertising Market Size, 2018-2029
6.4.4 U.K. In-App Advertising Market Size, 2018-2029
6.4.5 Italy In-App Advertising Market Size, 2018-2029
6.4.6 Russia In-App Advertising Market Size, 2018-2029
6.4.7 Nordic Countries In-App Advertising Market Size, 2018-2029
6.4.8 Benelux In-App Advertising Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia In-App Advertising Revenue, 2018-2029
6.5.2 China In-App Advertising Market Size, 2018-2029
6.5.3 Japan In-App Advertising Market Size, 2018-2029
6.5.4 South Korea In-App Advertising Market Size, 2018-2029
6.5.5 Southeast Asia In-App Advertising Market Size, 2018-2029
6.5.6 India In-App Advertising Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America In-App Advertising Revenue, 2018-2029
6.6.2 Brazil In-App Advertising Market Size, 2018-2029
6.6.3 Argentina In-App Advertising Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa In-App Advertising Revenue, 2018-2029
6.7.2 Turkey In-App Advertising Market Size, 2018-2029
6.7.3 Israel In-App Advertising Market Size, 2018-2029
6.7.4 Saudi Arabia In-App Advertising Market Size, 2018-2029
6.7.5 UAE In-App Advertising Market Size, 2018-2029
7 In-App Advertising Companies Profiles
7.1 Chartboost
7.1.1 Chartboost Company Summary
7.1.2 Chartboost Business Overview
7.1.3 Chartboost In-App Advertising Major Product Offerings
7.1.4 Chartboost In-App Advertising Revenue in Global Market (2018-2023)
7.1.5 Chartboost Key News & Latest Developments
7.2 Flurry
7.2.1 Flurry Company Summary
7.2.2 Flurry Business Overview
7.2.3 Flurry In-App Advertising Major Product Offerings
7.2.4 Flurry In-App Advertising Revenue in Global Market (2018-2023)
7.2.5 Flurry Key News & Latest Developments
7.3 Inmobi
7.3.1 Inmobi Company Summary
7.3.2 Inmobi Business Overview
7.3.3 Inmobi In-App Advertising Major Product Offerings
7.3.4 Inmobi In-App Advertising Revenue in Global Market (2018-2023)
7.3.5 Inmobi Key News & Latest Developments
7.4 Millennial media
7.4.1 Millennial media Company Summary
7.4.2 Millennial media Business Overview
7.4.3 Millennial media In-App Advertising Major Product Offerings
7.4.4 Millennial media In-App Advertising Revenue in Global Market (2018-2023)
7.4.5 Millennial media Key News & Latest Developments
7.5 Mopub
7.5.1 Mopub Company Summary
7.5.2 Mopub Business Overview
7.5.3 Mopub In-App Advertising Major Product Offerings
7.5.4 Mopub In-App Advertising Revenue in Global Market (2018-2023)
7.5.5 Mopub Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. In-App Advertising Market Opportunities & Trends in Global Market
Table 2. In-App Advertising Market Drivers in Global Market
Table 3. In-App Advertising Market Restraints in Global Market
Table 4. Key Players of In-App Advertising in Global Market
Table 5. Top In-App Advertising Players in Global Market, Ranking by Revenue (2022)
Table 6. Global In-App Advertising Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global In-App Advertising Revenue Share by Companies, 2018-2023
Table 8. Global Companies In-App Advertising Product Type
Table 9. List of Global Tier 1 In-App Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 In-App Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global In-App Advertising Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - In-App Advertising Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - In-App Advertising Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global In-App Advertising Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - In-App Advertising Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - In-App Advertising Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global In-App Advertising Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global In-App Advertising Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global In-App Advertising Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America In-App Advertising Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America In-App Advertising Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe In-App Advertising Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe In-App Advertising Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia In-App Advertising Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia In-App Advertising Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America In-App Advertising Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America In-App Advertising Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa In-App Advertising Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa In-App Advertising Revenue, (US$, Mn), 2024-2029
Table 30. Chartboost Company Summary
Table 31. Chartboost In-App Advertising Product Offerings
Table 32. Chartboost In-App Advertising Revenue (US$, Mn) & (2018-2023)
Table 33. Chartboost Key News & Latest Developments
Table 34. Flurry Company Summary
Table 35. Flurry In-App Advertising Product Offerings
Table 36. Flurry In-App Advertising Revenue (US$, Mn) & (2018-2023)
Table 37. Flurry Key News & Latest Developments
Table 38. Inmobi Company Summary
Table 39. Inmobi In-App Advertising Product Offerings
Table 40. Inmobi In-App Advertising Revenue (US$, Mn) & (2018-2023)
Table 41. Inmobi Key News & Latest Developments
Table 42. Millennial media Company Summary
Table 43. Millennial media In-App Advertising Product Offerings
Table 44. Millennial media In-App Advertising Revenue (US$, Mn) & (2018-2023)
Table 45. Millennial media Key News & Latest Developments
Table 46. Mopub Company Summary
Table 47. Mopub In-App Advertising Product Offerings
Table 48. Mopub In-App Advertising Revenue (US$, Mn) & (2018-2023)
Table 49. Mopub Key News & Latest Developments
List of Figures
Figure 1. In-App Advertising Segment by Type in 2022
Figure 2. In-App Advertising Segment by Application in 2022
Figure 3. Global In-App Advertising Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global In-App Advertising Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global In-App Advertising Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by In-App Advertising Revenue in 2022
Figure 8. By Type - Global In-App Advertising Revenue Market Share, 2018-2029
Figure 9. By Application - Global In-App Advertising Revenue Market Share, 2018-2029
Figure 10. By Type - Global In-App Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global In-App Advertising Revenue Market Share, 2018-2029
Figure 12. By Application - Global In-App Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global In-App Advertising Revenue Market Share, 2018-2029
Figure 14. By Region - Global In-App Advertising Revenue Market Share, 2018-2029
Figure 15. By Country - North America In-App Advertising Revenue Market Share, 2018-2029
Figure 16. US In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 17. Canada In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe In-App Advertising Revenue Market Share, 2018-2029
Figure 20. Germany In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 21. France In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 23. Italy In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 24. Russia In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia In-App Advertising Revenue Market Share, 2018-2029
Figure 28. China In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 29. Japan In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 32. India In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America In-App Advertising Revenue Market Share, 2018-2029
Figure 34. Brazil In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa In-App Advertising Revenue Market Share, 2018-2029
Figure 37. Turkey In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 38. Israel In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 40. UAE In-App Advertising Revenue, (US$, Mn), 2018-2029
Figure 41. Chartboost In-App Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Flurry In-App Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Inmobi In-App Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Millennial media In-App Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Mopub In-App Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
