Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
This report aims to provide a comprehensive presentation of the global market for Internet Ad Spending, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Internet Ad Spending. This report contains market size and forecasts of Internet Ad Spending in global, including the following market information:
Global Internet Ad Spending Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Internet Ad Spending market was valued at US$ 298290 million in 2022 and is projected to reach US$ 629300 million by 2029, at a CAGR of 11.3% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
Internet advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliateswho do independent promotional work for the advertiser.
We surveyed the Internet Ad Spending companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Internet Ad Spending Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Internet Ad Spending Market Segment Percentages, by Type, 2022 (%)
Website
Mobile App
E-mail
Others
Global Internet Ad Spending Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Internet Ad Spending Market Segment Percentages, by Application, 2022 (%)
Retail
Automobile
Financial Services
Telecom
Electronics
Travel
Media and Entertainment
Healthcare
Global Internet Ad Spending Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Internet Ad Spending Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Internet Ad Spending revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Internet Ad Spending revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Facebook
Google
LinkedIn
Twitter
BCC
Deutsche Telekom
IAC
Pinterest
Tumblr
Outline of Major Chapters:
Chapter 1: Introduces the definition of Internet Ad Spending, market overview.
Chapter 2: Global Internet Ad Spending market size in revenue.
Chapter 3: Detailed analysis of Internet Ad Spending company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Internet Ad Spending in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Internet Ad Spending Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Internet Ad Spending Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Internet Ad Spending Overall Market Size
2.1 Global Internet Ad Spending Market Size: 2022 VS 2029
2.2 Global Internet Ad Spending Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Internet Ad Spending Players in Global Market
3.2 Top Global Internet Ad Spending Companies Ranked by Revenue
3.3 Global Internet Ad Spending Revenue by Companies
3.4 Top 3 and Top 5 Internet Ad Spending Companies in Global Market, by Revenue in 2022
3.5 Global Companies Internet Ad Spending Product Type
3.6 Tier 1, Tier 2 and Tier 3 Internet Ad Spending Players in Global Market
3.6.1 List of Global Tier 1 Internet Ad Spending Companies
3.6.2 List of Global Tier 2 and Tier 3 Internet Ad Spending Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Internet Ad Spending Market Size Markets, 2022 & 2029
4.1.2 Website
4.1.3 Mobile App
4.1.4 E-mail
4.1.5 Others
4.2 By Type - Global Internet Ad Spending Revenue & Forecasts
4.2.1 By Type - Global Internet Ad Spending Revenue, 2018-2023
4.2.2 By Type - Global Internet Ad Spending Revenue, 2024-2029
4.2.3 By Type - Global Internet Ad Spending Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Internet Ad Spending Market Size, 2022 & 2029
5.1.2 Retail
5.1.3 Automobile
5.1.4 Financial Services
5.1.5 Telecom
5.1.6 Electronics
5.1.7 Travel
5.1.8 Media and Entertainment
5.1.9 Healthcare
5.2 By Application - Global Internet Ad Spending Revenue & Forecasts
5.2.1 By Application - Global Internet Ad Spending Revenue, 2018-2023
5.2.2 By Application - Global Internet Ad Spending Revenue, 2024-2029
5.2.3 By Application - Global Internet Ad Spending Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Internet Ad Spending Market Size, 2022 & 2029
6.2 By Region - Global Internet Ad Spending Revenue & Forecasts
6.2.1 By Region - Global Internet Ad Spending Revenue, 2018-2023
6.2.2 By Region - Global Internet Ad Spending Revenue, 2024-2029
6.2.3 By Region - Global Internet Ad Spending Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Internet Ad Spending Revenue, 2018-2029
6.3.2 US Internet Ad Spending Market Size, 2018-2029
6.3.3 Canada Internet Ad Spending Market Size, 2018-2029
6.3.4 Mexico Internet Ad Spending Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Internet Ad Spending Revenue, 2018-2029
6.4.2 Germany Internet Ad Spending Market Size, 2018-2029
6.4.3 France Internet Ad Spending Market Size, 2018-2029
6.4.4 U.K. Internet Ad Spending Market Size, 2018-2029
6.4.5 Italy Internet Ad Spending Market Size, 2018-2029
6.4.6 Russia Internet Ad Spending Market Size, 2018-2029
6.4.7 Nordic Countries Internet Ad Spending Market Size, 2018-2029
6.4.8 Benelux Internet Ad Spending Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Internet Ad Spending Revenue, 2018-2029
6.5.2 China Internet Ad Spending Market Size, 2018-2029
6.5.3 Japan Internet Ad Spending Market Size, 2018-2029
6.5.4 South Korea Internet Ad Spending Market Size, 2018-2029
6.5.5 Southeast Asia Internet Ad Spending Market Size, 2018-2029
6.5.6 India Internet Ad Spending Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Internet Ad Spending Revenue, 2018-2029
6.6.2 Brazil Internet Ad Spending Market Size, 2018-2029
6.6.3 Argentina Internet Ad Spending Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Internet Ad Spending Revenue, 2018-2029
6.7.2 Turkey Internet Ad Spending Market Size, 2018-2029
6.7.3 Israel Internet Ad Spending Market Size, 2018-2029
6.7.4 Saudi Arabia Internet Ad Spending Market Size, 2018-2029
6.7.5 UAE Internet Ad Spending Market Size, 2018-2029
7 Internet Ad Spending Companies Profiles
7.1 Facebook
7.1.1 Facebook Company Summary
7.1.2 Facebook Business Overview
7.1.3 Facebook Internet Ad Spending Major Product Offerings
7.1.4 Facebook Internet Ad Spending Revenue in Global Market (2018-2023)
7.1.5 Facebook Key News & Latest Developments
7.2 Google
7.2.1 Google Company Summary
7.2.2 Google Business Overview
7.2.3 Google Internet Ad Spending Major Product Offerings
7.2.4 Google Internet Ad Spending Revenue in Global Market (2018-2023)
7.2.5 Google Key News & Latest Developments
7.3 LinkedIn
7.3.1 LinkedIn Company Summary
7.3.2 LinkedIn Business Overview
7.3.3 LinkedIn Internet Ad Spending Major Product Offerings
7.3.4 LinkedIn Internet Ad Spending Revenue in Global Market (2018-2023)
7.3.5 LinkedIn Key News & Latest Developments
7.4 Twitter
7.4.1 Twitter Company Summary
7.4.2 Twitter Business Overview
7.4.3 Twitter Internet Ad Spending Major Product Offerings
7.4.4 Twitter Internet Ad Spending Revenue in Global Market (2018-2023)
7.4.5 Twitter Key News & Latest Developments
7.5 BCC
7.5.1 BCC Company Summary
7.5.2 BCC Business Overview
7.5.3 BCC Internet Ad Spending Major Product Offerings
7.5.4 BCC Internet Ad Spending Revenue in Global Market (2018-2023)
7.5.5 BCC Key News & Latest Developments
7.6 Deutsche Telekom
7.6.1 Deutsche Telekom Company Summary
7.6.2 Deutsche Telekom Business Overview
7.6.3 Deutsche Telekom Internet Ad Spending Major Product Offerings
7.6.4 Deutsche Telekom Internet Ad Spending Revenue in Global Market (2018-2023)
7.6.5 Deutsche Telekom Key News & Latest Developments
7.7 IAC
7.7.1 IAC Company Summary
7.7.2 IAC Business Overview
7.7.3 IAC Internet Ad Spending Major Product Offerings
7.7.4 IAC Internet Ad Spending Revenue in Global Market (2018-2023)
7.7.5 IAC Key News & Latest Developments
7.8 Pinterest
7.8.1 Pinterest Company Summary
7.8.2 Pinterest Business Overview
7.8.3 Pinterest Internet Ad Spending Major Product Offerings
7.8.4 Pinterest Internet Ad Spending Revenue in Global Market (2018-2023)
7.8.5 Pinterest Key News & Latest Developments
7.9 Tumblr
7.9.1 Tumblr Company Summary
7.9.2 Tumblr Business Overview
7.9.3 Tumblr Internet Ad Spending Major Product Offerings
7.9.4 Tumblr Internet Ad Spending Revenue in Global Market (2018-2023)
7.9.5 Tumblr Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Internet Ad Spending Market Opportunities & Trends in Global Market
Table 2. Internet Ad Spending Market Drivers in Global Market
Table 3. Internet Ad Spending Market Restraints in Global Market
Table 4. Key Players of Internet Ad Spending in Global Market
Table 5. Top Internet Ad Spending Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Internet Ad Spending Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Internet Ad Spending Revenue Share by Companies, 2018-2023
Table 8. Global Companies Internet Ad Spending Product Type
Table 9. List of Global Tier 1 Internet Ad Spending Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Internet Ad Spending Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Internet Ad Spending Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Internet Ad Spending Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Internet Ad Spending Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Internet Ad Spending Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Internet Ad Spending Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Internet Ad Spending Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Internet Ad Spending Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Internet Ad Spending Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Internet Ad Spending Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Internet Ad Spending Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Internet Ad Spending Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Internet Ad Spending Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Internet Ad Spending Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Internet Ad Spending Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Internet Ad Spending Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Internet Ad Spending Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Internet Ad Spending Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Internet Ad Spending Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Internet Ad Spending Revenue, (US$, Mn), 2024-2029
Table 30. Facebook Company Summary
Table 31. Facebook Internet Ad Spending Product Offerings
Table 32. Facebook Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 33. Facebook Key News & Latest Developments
Table 34. Google Company Summary
Table 35. Google Internet Ad Spending Product Offerings
Table 36. Google Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 37. Google Key News & Latest Developments
Table 38. LinkedIn Company Summary
Table 39. LinkedIn Internet Ad Spending Product Offerings
Table 40. LinkedIn Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 41. LinkedIn Key News & Latest Developments
Table 42. Twitter Company Summary
Table 43. Twitter Internet Ad Spending Product Offerings
Table 44. Twitter Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 45. Twitter Key News & Latest Developments
Table 46. BCC Company Summary
Table 47. BCC Internet Ad Spending Product Offerings
Table 48. BCC Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 49. BCC Key News & Latest Developments
Table 50. Deutsche Telekom Company Summary
Table 51. Deutsche Telekom Internet Ad Spending Product Offerings
Table 52. Deutsche Telekom Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 53. Deutsche Telekom Key News & Latest Developments
Table 54. IAC Company Summary
Table 55. IAC Internet Ad Spending Product Offerings
Table 56. IAC Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 57. IAC Key News & Latest Developments
Table 58. Pinterest Company Summary
Table 59. Pinterest Internet Ad Spending Product Offerings
Table 60. Pinterest Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 61. Pinterest Key News & Latest Developments
Table 62. Tumblr Company Summary
Table 63. Tumblr Internet Ad Spending Product Offerings
Table 64. Tumblr Internet Ad Spending Revenue (US$, Mn) & (2018-2023)
Table 65. Tumblr Key News & Latest Developments
List of Figures
Figure 1. Internet Ad Spending Segment by Type in 2022
Figure 2. Internet Ad Spending Segment by Application in 2022
Figure 3. Global Internet Ad Spending Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Internet Ad Spending Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Internet Ad Spending Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Internet Ad Spending Revenue in 2022
Figure 8. By Type - Global Internet Ad Spending Revenue Market Share, 2018-2029
Figure 9. By Application - Global Internet Ad Spending Revenue Market Share, 2018-2029
Figure 10. By Type - Global Internet Ad Spending Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Internet Ad Spending Revenue Market Share, 2018-2029
Figure 12. By Application - Global Internet Ad Spending Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Internet Ad Spending Revenue Market Share, 2018-2029
Figure 14. By Region - Global Internet Ad Spending Revenue Market Share, 2018-2029
Figure 15. By Country - North America Internet Ad Spending Revenue Market Share, 2018-2029
Figure 16. US Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Internet Ad Spending Revenue Market Share, 2018-2029
Figure 20. Germany Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 21. France Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Internet Ad Spending Revenue Market Share, 2018-2029
Figure 28. China Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 32. India Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Internet Ad Spending Revenue Market Share, 2018-2029
Figure 34. Brazil Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Internet Ad Spending Revenue Market Share, 2018-2029
Figure 37. Turkey Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Internet Ad Spending Revenue, (US$, Mn), 2018-2029
Figure 41. Facebook Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Google Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. LinkedIn Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Twitter Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. BCC Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Deutsche Telekom Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. IAC Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Pinterest Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Tumblr Internet Ad Spending Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
