This report aims to provide a comprehensive presentation of the global market for Measuring Receiver, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Measuring Receiver. This report contains market size and forecasts of Measuring Receiver in global, including the following market information:
Global Measuring Receiver Market Revenue, 2018-2023, 2024-2032, ($ millions)
Global Measuring Receiver Market Sales, 2018-2023, 2024-2032, (Units)
Global top five Measuring Receiver companies in 2022 (%)
The global Measuring Receiver market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is Forecast to Reach $ Million.
100 kHz - 8 GHz Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Measuring Receiver include Rohde & Schwarz, Ceyear, Agilent, Keysight and Ampetronic, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Measuring Receiver manufacturers, suppliers, distributors and industry experts on this industry, involving the sales, revenue, demand, price change, product type, recent development and plan, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Measuring Receiver Market, by Type, 2018-2023, 2024-2032 ($ Millions) & (Units)
Global Measuring Receiver Market Segment Percentages, by Type, 2022 (%)
100 kHz - 8 GHz
100 kHz - 26.5 GHz
100 kHz - 50 GHz
Others
Global Measuring Receiver Market, by Application, 2018-2023, 2024-2032 ($ Millions) & (Units)
Global Measuring Receiver Market Segment Percentages, by Application, 2022 (%)
Signal Emission Equipment Calibration Test
Attenuator Calibration Test
General RF Signal Analysis
Others
Global Measuring Receiver Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions) & (Units)
Global Measuring Receiver Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Measuring Receiver revenues in global market, 2018-2023 (Estimated), ($ millions)
Key companies Measuring Receiver revenues share in global market, 2022 (%)
Key companies Measuring Receiver sales in global market, 2018-2023 (Estimated), (Units)
Key companies Measuring Receiver sales share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Rohde & Schwarz
Ceyear
Agilent
Keysight
Ampetronic
Outline of Major Chapters:
Chapter 1: Introduces the definition of Measuring Receiver, market overview.
Chapter 2: Global Measuring Receiver market size in revenue and volume.
Chapter 3: Detailed analysis of Measuring Receiver manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Measuring Receiver in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Global Measuring Receiver capacity by region & country.
Chapter 9: Introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 10: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 11: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Measuring Receiver Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Measuring Receiver Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Measuring Receiver Overall Market Size
2.1 Global Measuring Receiver Market Size: 2022 VS 2032
2.2 Global Measuring Receiver Revenue, Prospects & Forecasts: 2018-2032
2.3 Global Measuring Receiver Sales: 2018-2032
3 Company Landscape
3.1 Top Measuring Receiver Players in Global Market
3.2 Top Global Measuring Receiver Companies Ranked by Revenue
3.3 Global Measuring Receiver Revenue by Companies
3.4 Global Measuring Receiver Sales by Companies
3.5 Global Measuring Receiver Price by Manufacturer (2018-2023)
3.6 Top 3 and Top 5 Measuring Receiver Companies in Global Market, by Revenue in 2022
3.7 Global Manufacturers Measuring Receiver Product Type
3.8 Tier 1, Tier 2 and Tier 3 Measuring Receiver Players in Global Market
3.8.1 List of Global Tier 1 Measuring Receiver Companies
3.8.2 List of Global Tier 2 and Tier 3 Measuring Receiver Companies
4 Sights by Product
4.1 Overview
4.1.1 By Type - Global Measuring Receiver Market Size Markets, 2022 & 2032
4.1.2 100 kHz - 8 GHz
4.1.3 100 kHz - 26.5 GHz
4.1.4 100 kHz - 50 GHz
4.1.5 Others
4.2 By Type - Global Measuring Receiver Revenue & Forecasts
4.2.1 By Type - Global Measuring Receiver Revenue, 2018-2023
4.2.2 By Type - Global Measuring Receiver Revenue, 2024-2032
4.2.3 By Type - Global Measuring Receiver Revenue Market Share, 2018-2032
4.3 By Type - Global Measuring Receiver Sales & Forecasts
4.3.1 By Type - Global Measuring Receiver Sales, 2018-2023
4.3.2 By Type - Global Measuring Receiver Sales, 2024-2032
4.3.3 By Type - Global Measuring Receiver Sales Market Share, 2018-2032
4.4 By Type - Global Measuring Receiver Price (Manufacturers Selling Prices), 2018-2032
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Measuring Receiver Market Size, 2022 & 2032
5.1.2 Signal Emission Equipment Calibration Test
5.1.3 Attenuator Calibration Test
5.1.4 General RF Signal Analysis
5.1.5 Others
5.2 By Application - Global Measuring Receiver Revenue & Forecasts
5.2.1 By Application - Global Measuring Receiver Revenue, 2018-2023
5.2.2 By Application - Global Measuring Receiver Revenue, 2024-2032
5.2.3 By Application - Global Measuring Receiver Revenue Market Share, 2018-2032
5.3 By Application - Global Measuring Receiver Sales & Forecasts
5.3.1 By Application - Global Measuring Receiver Sales, 2018-2023
5.3.2 By Application - Global Measuring Receiver Sales, 2024-2032
5.3.3 By Application - Global Measuring Receiver Sales Market Share, 2018-2032
5.4 By Application - Global Measuring Receiver Price (Manufacturers Selling Prices), 2018-2032
6 Sights by Region
6.1 By Region - Global Measuring Receiver Market Size, 2022 & 2032
6.2 By Region - Global Measuring Receiver Revenue & Forecasts
6.2.1 By Region - Global Measuring Receiver Revenue, 2018-2023
6.2.2 By Region - Global Measuring Receiver Revenue, 2024-2032
6.2.3 By Region - Global Measuring Receiver Revenue Market Share, 2018-2032
6.3 By Region - Global Measuring Receiver Sales & Forecasts
6.3.1 By Region - Global Measuring Receiver Sales, 2018-2023
6.3.2 By Region - Global Measuring Receiver Sales, 2024-2032
6.3.3 By Region - Global Measuring Receiver Sales Market Share, 2018-2032
6.4 North America
6.4.1 By Country - North America Measuring Receiver Revenue, 2018-2032
6.4.2 By Country - North America Measuring Receiver Sales, 2018-2032
6.4.3 US Measuring Receiver Market Size, 2018-2032
6.4.4 Canada Measuring Receiver Market Size, 2018-2032
6.4.5 Mexico Measuring Receiver Market Size, 2018-2032
6.5 Europe
6.5.1 By Country - Europe Measuring Receiver Revenue, 2018-2032
6.5.2 By Country - Europe Measuring Receiver Sales, 2018-2032
6.5.3 Germany Measuring Receiver Market Size, 2018-2032
6.5.4 France Measuring Receiver Market Size, 2018-2032
6.5.5 U.K. Measuring Receiver Market Size, 2018-2032
6.5.6 Italy Measuring Receiver Market Size, 2018-2032
6.5.7 Russia Measuring Receiver Market Size, 2018-2032
6.5.8 Nordic Countries Measuring Receiver Market Size, 2018-2032
6.5.9 Benelux Measuring Receiver Market Size, 2018-2032
6.6 Asia
6.6.1 By Region - Asia Measuring Receiver Revenue, 2018-2032
6.6.2 By Region - Asia Measuring Receiver Sales, 2018-2032
6.6.3 China Measuring Receiver Market Size, 2018-2032
6.6.4 Japan Measuring Receiver Market Size, 2018-2032
6.6.5 South Korea Measuring Receiver Market Size, 2018-2032
6.6.6 Southeast Asia Measuring Receiver Market Size, 2018-2032
6.6.7 India Measuring Receiver Market Size, 2018-2032
6.7 South America
6.7.1 By Country - South America Measuring Receiver Revenue, 2018-2032
6.7.2 By Country - South America Measuring Receiver Sales, 2018-2032
6.7.3 Brazil Measuring Receiver Market Size, 2018-2032
6.7.4 Argentina Measuring Receiver Market Size, 2018-2032
6.8 Middle East & Africa
6.8.1 By Country - Middle East & Africa Measuring Receiver Revenue, 2018-2032
6.8.2 By Country - Middle East & Africa Measuring Receiver Sales, 2018-2032
6.8.3 Turkey Measuring Receiver Market Size, 2018-2032
6.8.4 Israel Measuring Receiver Market Size, 2018-2032
6.8.5 Saudi Arabia Measuring Receiver Market Size, 2018-2032
6.8.6 UAE Measuring Receiver Market Size, 2018-2032
7 Manufacturers & Brands Profiles
7.1 Rohde & Schwarz
7.1.1 Rohde & Schwarz Company Summary
7.1.2 Rohde & Schwarz Business Overview
7.1.3 Rohde & Schwarz Measuring Receiver Major Product Offerings
7.1.4 Rohde & Schwarz Measuring Receiver Sales and Revenue in Global (2018-2023)
7.1.5 Rohde & Schwarz Key News & Latest Developments
7.2 Ceyear
7.2.1 Ceyear Company Summary
7.2.2 Ceyear Business Overview
7.2.3 Ceyear Measuring Receiver Major Product Offerings
7.2.4 Ceyear Measuring Receiver Sales and Revenue in Global (2018-2023)
7.2.5 Ceyear Key News & Latest Developments
7.3 Agilent
7.3.1 Agilent Company Summary
7.3.2 Agilent Business Overview
7.3.3 Agilent Measuring Receiver Major Product Offerings
7.3.4 Agilent Measuring Receiver Sales and Revenue in Global (2018-2023)
7.3.5 Agilent Key News & Latest Developments
7.4 Keysight
7.4.1 Keysight Company Summary
7.4.2 Keysight Business Overview
7.4.3 Keysight Measuring Receiver Major Product Offerings
7.4.4 Keysight Measuring Receiver Sales and Revenue in Global (2018-2023)
7.4.5 Keysight Key News & Latest Developments
7.5 Ampetronic
7.5.1 Ampetronic Company Summary
7.5.2 Ampetronic Business Overview
7.5.3 Ampetronic Measuring Receiver Major Product Offerings
7.5.4 Ampetronic Measuring Receiver Sales and Revenue in Global (2018-2023)
7.5.5 Ampetronic Key News & Latest Developments
8 Global Measuring Receiver Production Capacity, Analysis
8.1 Global Measuring Receiver Production Capacity, 2018-2032
8.2 Measuring Receiver Production Capacity of Key Manufacturers in Global Market
8.3 Global Measuring Receiver Production by Region
9 Key Market Trends, Opportunity, Drivers and Restraints
9.1 Market Opportunities & Trends
9.2 Market Drivers
9.3 Market Restraints
10 Measuring Receiver Supply Chain Analysis
10.1 Measuring Receiver Industry Value Chain
10.2 Measuring Receiver Upstream Market
10.3 Measuring Receiver Downstream and Clients
10.4 Marketing Channels Analysis
10.4.1 Marketing Channels
10.4.2 Measuring Receiver Distributors and Sales Agents in Global
11 Conclusion
12 Appendix
12.1 Note
12.2 Examples of Clients
12.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Key Players of Measuring Receiver in Global Market
Table 2. Top Measuring Receiver Players in Global Market, Ranking by Revenue (2022)
Table 3. Global Measuring Receiver Revenue by Companies, (US$, Mn), 2018-2023
Table 4. Global Measuring Receiver Revenue Share by Companies, 2018-2023
Table 5. Global Measuring Receiver Sales by Companies, (Units), 2018-2023
Table 6. Global Measuring Receiver Sales Share by Companies, 2018-2023
Table 7. Key Manufacturers Measuring Receiver Price (2018-2023) & (US$/Unit)
Table 8. Global Manufacturers Measuring Receiver Product Type
Table 9. List of Global Tier 1 Measuring Receiver Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Measuring Receiver Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Measuring Receiver Revenue, (US$, Mn), 2022 & 2032
Table 12. By Type - Global Measuring Receiver Revenue (US$, Mn), 2018-2023
Table 13. By Type - Global Measuring Receiver Revenue (US$, Mn), 2024-2032
Table 14. By Type - Global Measuring Receiver Sales (Units), 2018-2023
Table 15. By Type - Global Measuring Receiver Sales (Units), 2024-2032
Table 16. By Application ? Global Measuring Receiver Revenue, (US$, Mn), 2022 & 2032
Table 17. By Application - Global Measuring Receiver Revenue (US$, Mn), 2018-2023
Table 18. By Application - Global Measuring Receiver Revenue (US$, Mn), 2024-2032
Table 19. By Application - Global Measuring Receiver Sales (Units), 2018-2023
Table 20. By Application - Global Measuring Receiver Sales (Units), 2024-2032
Table 21. By Region ? Global Measuring Receiver Revenue, (US$, Mn), 2022 VS 2032
Table 22. By Region - Global Measuring Receiver Revenue (US$, Mn), 2018-2023
Table 23. By Region - Global Measuring Receiver Revenue (US$, Mn), 2024-2032
Table 24. By Region - Global Measuring Receiver Sales (Units), 2018-2023
Table 25. By Region - Global Measuring Receiver Sales (Units), 2024-2032
Table 26. By Country - North America Measuring Receiver Revenue, (US$, Mn), 2018-2023
Table 27. By Country - North America Measuring Receiver Revenue, (US$, Mn), 2024-2032
Table 28. By Country - North America Measuring Receiver Sales, (Units), 2018-2023
Table 29. By Country - North America Measuring Receiver Sales, (Units), 2024-2032
Table 30. By Country - Europe Measuring Receiver Revenue, (US$, Mn), 2018-2023
Table 31. By Country - Europe Measuring Receiver Revenue, (US$, Mn), 2024-2032
Table 32. By Country - Europe Measuring Receiver Sales, (Units), 2018-2023
Table 33. By Country - Europe Measuring Receiver Sales, (Units), 2024-2032
Table 34. By Region - Asia Measuring Receiver Revenue, (US$, Mn), 2018-2023
Table 35. By Region - Asia Measuring Receiver Revenue, (US$, Mn), 2024-2032
Table 36. By Region - Asia Measuring Receiver Sales, (Units), 2018-2023
Table 37. By Region - Asia Measuring Receiver Sales, (Units), 2024-2032
Table 38. By Country - South America Measuring Receiver Revenue, (US$, Mn), 2018-2023
Table 39. By Country - South America Measuring Receiver Revenue, (US$, Mn), 2024-2032
Table 40. By Country - South America Measuring Receiver Sales, (Units), 2018-2023
Table 41. By Country - South America Measuring Receiver Sales, (Units), 2024-2032
Table 42. By Country - Middle East & Africa Measuring Receiver Revenue, (US$, Mn), 2018-2023
Table 43. By Country - Middle East & Africa Measuring Receiver Revenue, (US$, Mn), 2024-2032
Table 44. By Country - Middle East & Africa Measuring Receiver Sales, (Units), 2018-2023
Table 45. By Country - Middle East & Africa Measuring Receiver Sales, (Units), 2024-2032
Table 46. Rohde & Schwarz Company Summary
Table 47. Rohde & Schwarz Measuring Receiver Product Offerings
Table 48. Rohde & Schwarz Measuring Receiver Sales (Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2018-2023)
Table 49. Rohde & Schwarz Key News & Latest Developments
Table 50. Ceyear Company Summary
Table 51. Ceyear Measuring Receiver Product Offerings
Table 52. Ceyear Measuring Receiver Sales (Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2018-2023)
Table 53. Ceyear Key News & Latest Developments
Table 54. Agilent Company Summary
Table 55. Agilent Measuring Receiver Product Offerings
Table 56. Agilent Measuring Receiver Sales (Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2018-2023)
Table 57. Agilent Key News & Latest Developments
Table 58. Keysight Company Summary
Table 59. Keysight Measuring Receiver Product Offerings
Table 60. Keysight Measuring Receiver Sales (Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2018-2023)
Table 61. Keysight Key News & Latest Developments
Table 62. Ampetronic Company Summary
Table 63. Ampetronic Measuring Receiver Product Offerings
Table 64. Ampetronic Measuring Receiver Sales (Units), Revenue (US$, Mn) and Average Price (US$/Unit) (2018-2023)
Table 65. Ampetronic Key News & Latest Developments
Table 66. Measuring Receiver Production Capacity (Units) of Key Manufacturers in Global Market, 2021-2023 (Units)
Table 67. Global Measuring Receiver Capacity Market Share of Key Manufacturers, 2021-2023
Table 68. Global Measuring Receiver Production by Region, 2018-2023 (Units)
Table 69. Global Measuring Receiver Production by Region, 2024-2032 (Units)
Table 70. Measuring Receiver Market Opportunities & Trends in Global Market
Table 71. Measuring Receiver Market Drivers in Global Market
Table 72. Measuring Receiver Market Restraints in Global Market
Table 73. Measuring Receiver Raw Materials
Table 74. Measuring Receiver Raw Materials Suppliers in Global Market
Table 75. Typical Measuring Receiver Downstream
Table 76. Measuring Receiver Downstream Clients in Global Market
Table 77. Measuring Receiver Distributors and Sales Agents in Global Market
List of Figures
Figure 1. Measuring Receiver Segment by Type in 2022
Figure 2. Measuring Receiver Segment by Application in 2022
Figure 3. Global Measuring Receiver Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Measuring Receiver Market Size: 2022 VS 2032 (US$, Mn)
Figure 6. Global Measuring Receiver Revenue, 2018-2032 (US$, Mn)
Figure 7. Measuring Receiver Sales in Global Market: 2018-2032 (Units)
Figure 8. The Top 3 and 5 Players Market Share by Measuring Receiver Revenue in 2022
Figure 9. By Type - Global Measuring Receiver Revenue, (US$, Mn), 2022 & 2032
Figure 10. By Type - Global Measuring Receiver Revenue Market Share, 2018-2032
Figure 11. By Type - Global Measuring Receiver Sales Market Share, 2018-2032
Figure 12. By Type - Global Measuring Receiver Price (US$/Unit), 2018-2032
Figure 13. By Application - Global Measuring Receiver Revenue, (US$, Mn), 2022 & 2032
Figure 14. By Application - Global Measuring Receiver Revenue Market Share, 2018-2032
Figure 15. By Application - Global Measuring Receiver Sales Market Share, 2018-2032
Figure 16. By Application - Global Measuring Receiver Price (US$/Unit), 2018-2032
Figure 17. By Region - Global Measuring Receiver Revenue, (US$, Mn), 2022 & 2032
Figure 18. By Region - Global Measuring Receiver Revenue Market Share, 2018 VS 2022 VS 2032
Figure 19. By Region - Global Measuring Receiver Revenue Market Share, 2018-2032
Figure 20. By Region - Global Measuring Receiver Sales Market Share, 2018-2032
Figure 21. By Country - North America Measuring Receiver Revenue Market Share, 2018-2032
Figure 22. By Country - North America Measuring Receiver Sales Market Share, 2018-2032
Figure 23. US Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 24. Canada Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 25. Mexico Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 26. By Country - Europe Measuring Receiver Revenue Market Share, 2018-2032
Figure 27. By Country - Europe Measuring Receiver Sales Market Share, 2018-2032
Figure 28. Germany Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 29. France Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 30. U.K. Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 31. Italy Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 32. Russia Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 33. Nordic Countries Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 34. Benelux Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 35. By Region - Asia Measuring Receiver Revenue Market Share, 2018-2032
Figure 36. By Region - Asia Measuring Receiver Sales Market Share, 2018-2032
Figure 37. China Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 38. Japan Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 39. South Korea Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 40. Southeast Asia Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 41. India Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 42. By Country - South America Measuring Receiver Revenue Market Share, 2018-2032
Figure 43. By Country - South America Measuring Receiver Sales Market Share, 2018-2032
Figure 44. Brazil Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 45. Argentina Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 46. By Country - Middle East & Africa Measuring Receiver Revenue Market Share, 2018-2032
Figure 47. By Country - Middle East & Africa Measuring Receiver Sales Market Share, 2018-2032
Figure 48. Turkey Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 49. Israel Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 50. Saudi Arabia Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 51. UAE Measuring Receiver Revenue, (US$, Mn), 2018-2032
Figure 52. Global Measuring Receiver Production Capacity (Units), 2018-2032
Figure 53. The Percentage of Production Measuring Receiver by Region, 2022 VS 2032
Figure 54. Measuring Receiver Industry Value Chain
Figure 55. Marketing Channels
