Media planning software is a type of software used by advertisers and agencies to get a complete overview and helps manage their campaign plans, marketing activities, and annual summaries in a faster and smarter digital way.
This report aims to provide a comprehensive presentation of the global market for Media Planning Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Media Planning Software. This report contains market size and forecasts of Media Planning Software in global, including the following market information:
Global Media Planning Software Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Media Planning Software market was valued at US$ 664.5 million in 2022 and is projected to reach US$ 1113.7 million by 2029, at a CAGR of 7.7% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The key consumption markets locate at developed countries. The USA takes the market share of 42%, followed by Europe with 31%.
comScore and SAP are the top 2 players of Media Planning Software, with about 56% market shares.
We surveyed the Media Planning Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Media Planning Software Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Media Planning Software Market Segment Percentages, by Type, 2022 (%)
Web-Based and Cloud-Based
On-Premises
Global Media Planning Software Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Media Planning Software Market Segment Percentages, by Application, 2022 (%)
SMBs
Large Business
Global Media Planning Software Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Media Planning Software Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Media Planning Software revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Media Planning Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
comScore
SAP
Centro
Strata
SQAD
Telmar
BluHorn
Bionic(NextMark)
Mediatool
remags
HeyOrca
Quintiq (Dassault Systemes)
Outline of Major Chapters:
Chapter 1: Introduces the definition of Media Planning Software, market overview.
Chapter 2: Global Media Planning Software market size in revenue.
Chapter 3: Detailed analysis of Media Planning Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Media Planning Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Media Planning Software Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Media Planning Software Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Media Planning Software Overall Market Size
2.1 Global Media Planning Software Market Size: 2022 VS 2029
2.2 Global Media Planning Software Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Media Planning Software Players in Global Market
3.2 Top Global Media Planning Software Companies Ranked by Revenue
3.3 Global Media Planning Software Revenue by Companies
3.4 Top 3 and Top 5 Media Planning Software Companies in Global Market, by Revenue in 2022
3.5 Global Companies Media Planning Software Product Type
3.6 Tier 1, Tier 2 and Tier 3 Media Planning Software Players in Global Market
3.6.1 List of Global Tier 1 Media Planning Software Companies
3.6.2 List of Global Tier 2 and Tier 3 Media Planning Software Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Media Planning Software Market Size Markets, 2022 & 2029
4.1.2 Web-Based and Cloud-Based
4.1.3 On-Premises
4.2 By Type - Global Media Planning Software Revenue & Forecasts
4.2.1 By Type - Global Media Planning Software Revenue, 2018-2023
4.2.2 By Type - Global Media Planning Software Revenue, 2024-2029
4.2.3 By Type - Global Media Planning Software Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Media Planning Software Market Size, 2022 & 2029
5.1.2 SMBs
5.1.3 Large Business
5.2 By Application - Global Media Planning Software Revenue & Forecasts
5.2.1 By Application - Global Media Planning Software Revenue, 2018-2023
5.2.2 By Application - Global Media Planning Software Revenue, 2024-2029
5.2.3 By Application - Global Media Planning Software Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Media Planning Software Market Size, 2022 & 2029
6.2 By Region - Global Media Planning Software Revenue & Forecasts
6.2.1 By Region - Global Media Planning Software Revenue, 2018-2023
6.2.2 By Region - Global Media Planning Software Revenue, 2024-2029
6.2.3 By Region - Global Media Planning Software Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Media Planning Software Revenue, 2018-2029
6.3.2 US Media Planning Software Market Size, 2018-2029
6.3.3 Canada Media Planning Software Market Size, 2018-2029
6.3.4 Mexico Media Planning Software Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Media Planning Software Revenue, 2018-2029
6.4.2 Germany Media Planning Software Market Size, 2018-2029
6.4.3 France Media Planning Software Market Size, 2018-2029
6.4.4 U.K. Media Planning Software Market Size, 2018-2029
6.4.5 Italy Media Planning Software Market Size, 2018-2029
6.4.6 Russia Media Planning Software Market Size, 2018-2029
6.4.7 Nordic Countries Media Planning Software Market Size, 2018-2029
6.4.8 Benelux Media Planning Software Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Media Planning Software Revenue, 2018-2029
6.5.2 China Media Planning Software Market Size, 2018-2029
6.5.3 Japan Media Planning Software Market Size, 2018-2029
6.5.4 South Korea Media Planning Software Market Size, 2018-2029
6.5.5 Southeast Asia Media Planning Software Market Size, 2018-2029
6.5.6 India Media Planning Software Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Media Planning Software Revenue, 2018-2029
6.6.2 Brazil Media Planning Software Market Size, 2018-2029
6.6.3 Argentina Media Planning Software Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Media Planning Software Revenue, 2018-2029
6.7.2 Turkey Media Planning Software Market Size, 2018-2029
6.7.3 Israel Media Planning Software Market Size, 2018-2029
6.7.4 Saudi Arabia Media Planning Software Market Size, 2018-2029
6.7.5 UAE Media Planning Software Market Size, 2018-2029
7 Media Planning Software Companies Profiles
7.1 comScore
7.1.1 comScore Company Summary
7.1.2 comScore Business Overview
7.1.3 comScore Media Planning Software Major Product Offerings
7.1.4 comScore Media Planning Software Revenue in Global Market (2018-2023)
7.1.5 comScore Key News & Latest Developments
7.2 SAP
7.2.1 SAP Company Summary
7.2.2 SAP Business Overview
7.2.3 SAP Media Planning Software Major Product Offerings
7.2.4 SAP Media Planning Software Revenue in Global Market (2018-2023)
7.2.5 SAP Key News & Latest Developments
7.3 Centro
7.3.1 Centro Company Summary
7.3.2 Centro Business Overview
7.3.3 Centro Media Planning Software Major Product Offerings
7.3.4 Centro Media Planning Software Revenue in Global Market (2018-2023)
7.3.5 Centro Key News & Latest Developments
7.4 Strata
7.4.1 Strata Company Summary
7.4.2 Strata Business Overview
7.4.3 Strata Media Planning Software Major Product Offerings
7.4.4 Strata Media Planning Software Revenue in Global Market (2018-2023)
7.4.5 Strata Key News & Latest Developments
7.5 SQAD
7.5.1 SQAD Company Summary
7.5.2 SQAD Business Overview
7.5.3 SQAD Media Planning Software Major Product Offerings
7.5.4 SQAD Media Planning Software Revenue in Global Market (2018-2023)
7.5.5 SQAD Key News & Latest Developments
7.6 Telmar
7.6.1 Telmar Company Summary
7.6.2 Telmar Business Overview
7.6.3 Telmar Media Planning Software Major Product Offerings
7.6.4 Telmar Media Planning Software Revenue in Global Market (2018-2023)
7.6.5 Telmar Key News & Latest Developments
7.7 BluHorn
7.7.1 BluHorn Company Summary
7.7.2 BluHorn Business Overview
7.7.3 BluHorn Media Planning Software Major Product Offerings
7.7.4 BluHorn Media Planning Software Revenue in Global Market (2018-2023)
7.7.5 BluHorn Key News & Latest Developments
7.8 Bionic(NextMark)
7.8.1 Bionic(NextMark) Company Summary
7.8.2 Bionic(NextMark) Business Overview
7.8.3 Bionic(NextMark) Media Planning Software Major Product Offerings
7.8.4 Bionic(NextMark) Media Planning Software Revenue in Global Market (2018-2023)
7.8.5 Bionic(NextMark) Key News & Latest Developments
7.9 Mediatool
7.9.1 Mediatool Company Summary
7.9.2 Mediatool Business Overview
7.9.3 Mediatool Media Planning Software Major Product Offerings
7.9.4 Mediatool Media Planning Software Revenue in Global Market (2018-2023)
7.9.5 Mediatool Key News & Latest Developments
7.10 remags
7.10.1 remags Company Summary
7.10.2 remags Business Overview
7.10.3 remags Media Planning Software Major Product Offerings
7.10.4 remags Media Planning Software Revenue in Global Market (2018-2023)
7.10.5 remags Key News & Latest Developments
7.11 HeyOrca
7.11.1 HeyOrca Company Summary
7.11.2 HeyOrca Business Overview
7.11.3 HeyOrca Media Planning Software Major Product Offerings
7.11.4 HeyOrca Media Planning Software Revenue in Global Market (2018-2023)
7.11.5 HeyOrca Key News & Latest Developments
7.12 Quintiq (Dassault Systemes)
7.12.1 Quintiq (Dassault Systemes) Company Summary
7.12.2 Quintiq (Dassault Systemes) Business Overview
7.12.3 Quintiq (Dassault Systemes) Media Planning Software Major Product Offerings
7.12.4 Quintiq (Dassault Systemes) Media Planning Software Revenue in Global Market (2018-2023)
7.12.5 Quintiq (Dassault Systemes) Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Media Planning Software Market Opportunities & Trends in Global Market
Table 2. Media Planning Software Market Drivers in Global Market
Table 3. Media Planning Software Market Restraints in Global Market
Table 4. Key Players of Media Planning Software in Global Market
Table 5. Top Media Planning Software Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Media Planning Software Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Media Planning Software Revenue Share by Companies, 2018-2023
Table 8. Global Companies Media Planning Software Product Type
Table 9. List of Global Tier 1 Media Planning Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Media Planning Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Media Planning Software Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Media Planning Software Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Media Planning Software Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Media Planning Software Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Media Planning Software Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Media Planning Software Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Media Planning Software Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Media Planning Software Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Media Planning Software Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Media Planning Software Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Media Planning Software Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Media Planning Software Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Media Planning Software Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Media Planning Software Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Media Planning Software Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Media Planning Software Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Media Planning Software Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Media Planning Software Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Media Planning Software Revenue, (US$, Mn), 2024-2029
Table 30. comScore Company Summary
Table 31. comScore Media Planning Software Product Offerings
Table 32. comScore Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 33. comScore Key News & Latest Developments
Table 34. SAP Company Summary
Table 35. SAP Media Planning Software Product Offerings
Table 36. SAP Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 37. SAP Key News & Latest Developments
Table 38. Centro Company Summary
Table 39. Centro Media Planning Software Product Offerings
Table 40. Centro Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 41. Centro Key News & Latest Developments
Table 42. Strata Company Summary
Table 43. Strata Media Planning Software Product Offerings
Table 44. Strata Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 45. Strata Key News & Latest Developments
Table 46. SQAD Company Summary
Table 47. SQAD Media Planning Software Product Offerings
Table 48. SQAD Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 49. SQAD Key News & Latest Developments
Table 50. Telmar Company Summary
Table 51. Telmar Media Planning Software Product Offerings
Table 52. Telmar Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 53. Telmar Key News & Latest Developments
Table 54. BluHorn Company Summary
Table 55. BluHorn Media Planning Software Product Offerings
Table 56. BluHorn Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 57. BluHorn Key News & Latest Developments
Table 58. Bionic(NextMark) Company Summary
Table 59. Bionic(NextMark) Media Planning Software Product Offerings
Table 60. Bionic(NextMark) Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 61. Bionic(NextMark) Key News & Latest Developments
Table 62. Mediatool Company Summary
Table 63. Mediatool Media Planning Software Product Offerings
Table 64. Mediatool Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 65. Mediatool Key News & Latest Developments
Table 66. remags Company Summary
Table 67. remags Media Planning Software Product Offerings
Table 68. remags Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 69. remags Key News & Latest Developments
Table 70. HeyOrca Company Summary
Table 71. HeyOrca Media Planning Software Product Offerings
Table 72. HeyOrca Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 73. HeyOrca Key News & Latest Developments
Table 74. Quintiq (Dassault Systemes) Company Summary
Table 75. Quintiq (Dassault Systemes) Media Planning Software Product Offerings
Table 76. Quintiq (Dassault Systemes) Media Planning Software Revenue (US$, Mn) & (2018-2023)
Table 77. Quintiq (Dassault Systemes) Key News & Latest Developments
List of Figures
Figure 1. Media Planning Software Segment by Type in 2022
Figure 2. Media Planning Software Segment by Application in 2022
Figure 3. Global Media Planning Software Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Media Planning Software Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Media Planning Software Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Media Planning Software Revenue in 2022
Figure 8. By Type - Global Media Planning Software Revenue Market Share, 2018-2029
Figure 9. By Application - Global Media Planning Software Revenue Market Share, 2018-2029
Figure 10. By Type - Global Media Planning Software Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Media Planning Software Revenue Market Share, 2018-2029
Figure 12. By Application - Global Media Planning Software Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Media Planning Software Revenue Market Share, 2018-2029
Figure 14. By Region - Global Media Planning Software Revenue Market Share, 2018-2029
Figure 15. By Country - North America Media Planning Software Revenue Market Share, 2018-2029
Figure 16. US Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Media Planning Software Revenue Market Share, 2018-2029
Figure 20. Germany Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 21. France Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Media Planning Software Revenue Market Share, 2018-2029
Figure 28. China Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 32. India Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Media Planning Software Revenue Market Share, 2018-2029
Figure 34. Brazil Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Media Planning Software Revenue Market Share, 2018-2029
Figure 37. Turkey Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Media Planning Software Revenue, (US$, Mn), 2018-2029
Figure 41. comScore Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. SAP Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Centro Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Strata Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. SQAD Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Telmar Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. BluHorn Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Bionic(NextMark) Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Mediatool Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. remags Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. HeyOrca Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 52. Quintiq (Dassault Systemes) Media Planning Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
