The global Mobile AB Testing market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
This report aims to provide a comprehensive presentation of the global market for Mobile AB Testing, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile AB Testing. This report contains market size and forecasts of Mobile AB Testing in global, including the following market information:
Global Mobile AB Testing Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
Single Variable Testing Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Mobile AB Testing include Adobe, App Samurai, Apptentive, Apptimize, Google, Leanplum, Mixpanel, Optimizely and Oracle, etc. in 2022, the global top five players have a share approximately % in terms of revenue.
We surveyed the Mobile AB Testing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile AB Testing Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Mobile AB Testing Market Segment Percentages, by Type, 2022 (%)
- Single Variable Testing
- Multivariate Testing
Global Mobile AB Testing Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Mobile AB Testing Market Segment Percentages, by Application, 2022 (%)
Global Mobile AB Testing Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Mobile AB Testing Market Segment Percentages, By Region and Country, 2022 (%)
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- France
- U.K.
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia
- China
- Japan
- South Korea
- Southeast Asia
- India
- Rest of Asia
- South America
- Brazil
- Argentina
- Rest of South America
- Middle East & Africa
- Turkey
- Israel
- Saudi Arabia
- UAE
- Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Mobile AB Testing revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Mobile AB Testing revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Adobe
- App Samurai
- Apptentive
- Apptimize
- Google
- Leanplum
- Mixpanel
- Optimizely
- Oracle
- ShepHertz Technologies
- Taplytics
- Unbounce
- Wingify
Outline of Major Chapters:
- Chapter 1: Introduces the definition of Mobile AB Testing, market overview.
- Chapter 2: Global Mobile AB Testing market size in revenue.
- Chapter 3: Detailed analysis of Mobile AB Testing company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
- Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
- Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
- Chapter 6: Sales of Mobile AB Testing in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
- Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
- Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Mobile AB Testing Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Mobile AB Testing Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Mobile AB Testing Overall Market Size
2.1 Global Mobile AB Testing Market Size: 2022 VS 2029
2.2 Global Mobile AB Testing Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Mobile AB Testing Players in Global Market
3.2 Top Global Mobile AB Testing Companies Ranked by Revenue
3.3 Global Mobile AB Testing Revenue by Companies
3.4 Top 3 and Top 5 Mobile AB Testing Companies in Global Market, by Revenue in 2022
3.5 Global Companies Mobile AB Testing Product Type
3.6 Tier 1, Tier 2 and Tier 3 Mobile AB Testing Players in Global Market
3.6.1 List of Global Tier 1 Mobile AB Testing Companies
3.6.2 List of Global Tier 2 and Tier 3 Mobile AB Testing Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Mobile AB Testing Market Size Markets, 2022 & 2029
4.1.2 Single Variable Testing
4.1.3 Multivariate Testing
4.2 By Type - Global Mobile AB Testing Revenue & Forecasts
4.2.1 By Type - Global Mobile AB Testing Revenue, 2018-2023
4.2.2 By Type - Global Mobile AB Testing Revenue, 2024-2029
4.2.3 By Type - Global Mobile AB Testing Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Mobile AB Testing Market Size, 2022 & 2029
5.1.2 APP
5.1.3 Web
5.2 By Application - Global Mobile AB Testing Revenue & Forecasts
5.2.1 By Application - Global Mobile AB Testing Revenue, 2018-2023
5.2.2 By Application - Global Mobile AB Testing Revenue, 2024-2029
5.2.3 By Application - Global Mobile AB Testing Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Mobile AB Testing Market Size, 2022 & 2029
6.2 By Region - Global Mobile AB Testing Revenue & Forecasts
6.2.1 By Region - Global Mobile AB Testing Revenue, 2018-2023
6.2.2 By Region - Global Mobile AB Testing Revenue, 2024-2029
6.2.3 By Region - Global Mobile AB Testing Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Mobile AB Testing Revenue, 2018-2029
6.3.2 US Mobile AB Testing Market Size, 2018-2029
6.3.3 Canada Mobile AB Testing Market Size, 2018-2029
6.3.4 Mexico Mobile AB Testing Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Mobile AB Testing Revenue, 2018-2029
6.4.2 Germany Mobile AB Testing Market Size, 2018-2029
6.4.3 France Mobile AB Testing Market Size, 2018-2029
6.4.4 U.K. Mobile AB Testing Market Size, 2018-2029
6.4.5 Italy Mobile AB Testing Market Size, 2018-2029
6.4.6 Russia Mobile AB Testing Market Size, 2018-2029
6.4.7 Nordic Countries Mobile AB Testing Market Size, 2018-2029
6.4.8 Benelux Mobile AB Testing Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Mobile AB Testing Revenue, 2018-2029
6.5.2 China Mobile AB Testing Market Size, 2018-2029
6.5.3 Japan Mobile AB Testing Market Size, 2018-2029
6.5.4 South Korea Mobile AB Testing Market Size, 2018-2029
6.5.5 Southeast Asia Mobile AB Testing Market Size, 2018-2029
6.5.6 India Mobile AB Testing Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Mobile AB Testing Revenue, 2018-2029
6.6.2 Brazil Mobile AB Testing Market Size, 2018-2029
6.6.3 Argentina Mobile AB Testing Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Mobile AB Testing Revenue, 2018-2029
6.7.2 Turkey Mobile AB Testing Market Size, 2018-2029
6.7.3 Israel Mobile AB Testing Market Size, 2018-2029
6.7.4 Saudi Arabia Mobile AB Testing Market Size, 2018-2029
6.7.5 UAE Mobile AB Testing Market Size, 2018-2029
7 Mobile AB Testing Companies Profiles
7.1 Adobe
7.1.1 Adobe Company Summary
7.1.2 Adobe Business Overview
7.1.3 Adobe Mobile AB Testing Major Product Offerings
7.1.4 Adobe Mobile AB Testing Revenue in Global Market (2018-2023)
7.1.5 Adobe Key News & Latest Developments
7.2 App Samurai
7.2.1 App Samurai Company Summary
7.2.2 App Samurai Business Overview
7.2.3 App Samurai Mobile AB Testing Major Product Offerings
7.2.4 App Samurai Mobile AB Testing Revenue in Global Market (2018-2023)
7.2.5 App Samurai Key News & Latest Developments
7.3 Apptentive
7.3.1 Apptentive Company Summary
7.3.2 Apptentive Business Overview
7.3.3 Apptentive Mobile AB Testing Major Product Offerings
7.3.4 Apptentive Mobile AB Testing Revenue in Global Market (2018-2023)
7.3.5 Apptentive Key News & Latest Developments
7.4 Apptimize
7.4.1 Apptimize Company Summary
7.4.2 Apptimize Business Overview
7.4.3 Apptimize Mobile AB Testing Major Product Offerings
7.4.4 Apptimize Mobile AB Testing Revenue in Global Market (2018-2023)
7.4.5 Apptimize Key News & Latest Developments
7.5 Google
7.5.1 Google Company Summary
7.5.2 Google Business Overview
7.5.3 Google Mobile AB Testing Major Product Offerings
7.5.4 Google Mobile AB Testing Revenue in Global Market (2018-2023)
7.5.5 Google Key News & Latest Developments
7.6 Leanplum
7.6.1 Leanplum Company Summary
7.6.2 Leanplum Business Overview
7.6.3 Leanplum Mobile AB Testing Major Product Offerings
7.6.4 Leanplum Mobile AB Testing Revenue in Global Market (2018-2023)
7.6.5 Leanplum Key News & Latest Developments
7.7 Mixpanel
7.7.1 Mixpanel Company Summary
7.7.2 Mixpanel Business Overview
7.7.3 Mixpanel Mobile AB Testing Major Product Offerings
7.7.4 Mixpanel Mobile AB Testing Revenue in Global Market (2018-2023)
7.7.5 Mixpanel Key News & Latest Developments
7.8 Optimizely
7.8.1 Optimizely Company Summary
7.8.2 Optimizely Business Overview
7.8.3 Optimizely Mobile AB Testing Major Product Offerings
7.8.4 Optimizely Mobile AB Testing Revenue in Global Market (2018-2023)
7.8.5 Optimizely Key News & Latest Developments
7.9 Oracle
7.9.1 Oracle Company Summary
7.9.2 Oracle Business Overview
7.9.3 Oracle Mobile AB Testing Major Product Offerings
7.9.4 Oracle Mobile AB Testing Revenue in Global Market (2018-2023)
7.9.5 Oracle Key News & Latest Developments
7.10 ShepHertz Technologies
7.10.1 ShepHertz Technologies Company Summary
7.10.2 ShepHertz Technologies Business Overview
7.10.3 ShepHertz Technologies Mobile AB Testing Major Product Offerings
7.10.4 ShepHertz Technologies Mobile AB Testing Revenue in Global Market (2018-2023)
7.10.5 ShepHertz Technologies Key News & Latest Developments
7.11 Taplytics
7.11.1 Taplytics Company Summary
7.11.2 Taplytics Business Overview
7.11.3 Taplytics Mobile AB Testing Major Product Offerings
7.11.4 Taplytics Mobile AB Testing Revenue in Global Market (2018-2023)
7.11.5 Taplytics Key News & Latest Developments
7.12 Unbounce
7.12.1 Unbounce Company Summary
7.12.2 Unbounce Business Overview
7.12.3 Unbounce Mobile AB Testing Major Product Offerings
7.12.4 Unbounce Mobile AB Testing Revenue in Global Market (2018-2023)
7.12.5 Unbounce Key News & Latest Developments
7.13 Wingify
7.13.1 Wingify Company Summary
7.13.2 Wingify Business Overview
7.13.3 Wingify Mobile AB Testing Major Product Offerings
7.13.4 Wingify Mobile AB Testing Revenue in Global Market (2018-2023)
7.13.5 Wingify Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Mobile AB Testing Market Opportunities & Trends in Global Market
Table 2. Mobile AB Testing Market Drivers in Global Market
Table 3. Mobile AB Testing Market Restraints in Global Market
Table 4. Key Players of Mobile AB Testing in Global Market
Table 5. Top Mobile AB Testing Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Mobile AB Testing Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Mobile AB Testing Revenue Share by Companies, 2018-2023
Table 8. Global Companies Mobile AB Testing Product Type
Table 9. List of Global Tier 1 Mobile AB Testing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Mobile AB Testing Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Mobile AB Testing Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Mobile AB Testing Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Mobile AB Testing Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Mobile AB Testing Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Mobile AB Testing Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Mobile AB Testing Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Mobile AB Testing Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Mobile AB Testing Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Mobile AB Testing Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Mobile AB Testing Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Mobile AB Testing Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Mobile AB Testing Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Mobile AB Testing Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Mobile AB Testing Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Mobile AB Testing Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Mobile AB Testing Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Mobile AB Testing Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Mobile AB Testing Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Mobile AB Testing Revenue, (US$, Mn), 2024-2029
Table 30. Adobe Company Summary
Table 31. Adobe Mobile AB Testing Product Offerings
Table 32. Adobe Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 33. Adobe Key News & Latest Developments
Table 34. App Samurai Company Summary
Table 35. App Samurai Mobile AB Testing Product Offerings
Table 36. App Samurai Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 37. App Samurai Key News & Latest Developments
Table 38. Apptentive Company Summary
Table 39. Apptentive Mobile AB Testing Product Offerings
Table 40. Apptentive Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 41. Apptentive Key News & Latest Developments
Table 42. Apptimize Company Summary
Table 43. Apptimize Mobile AB Testing Product Offerings
Table 44. Apptimize Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 45. Apptimize Key News & Latest Developments
Table 46. Google Company Summary
Table 47. Google Mobile AB Testing Product Offerings
Table 48. Google Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 49. Google Key News & Latest Developments
Table 50. Leanplum Company Summary
Table 51. Leanplum Mobile AB Testing Product Offerings
Table 52. Leanplum Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 53. Leanplum Key News & Latest Developments
Table 54. Mixpanel Company Summary
Table 55. Mixpanel Mobile AB Testing Product Offerings
Table 56. Mixpanel Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 57. Mixpanel Key News & Latest Developments
Table 58. Optimizely Company Summary
Table 59. Optimizely Mobile AB Testing Product Offerings
Table 60. Optimizely Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 61. Optimizely Key News & Latest Developments
Table 62. Oracle Company Summary
Table 63. Oracle Mobile AB Testing Product Offerings
Table 64. Oracle Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 65. Oracle Key News & Latest Developments
Table 66. ShepHertz Technologies Company Summary
Table 67. ShepHertz Technologies Mobile AB Testing Product Offerings
Table 68. ShepHertz Technologies Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 69. ShepHertz Technologies Key News & Latest Developments
Table 70. Taplytics Company Summary
Table 71. Taplytics Mobile AB Testing Product Offerings
Table 72. Taplytics Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 73. Taplytics Key News & Latest Developments
Table 74. Unbounce Company Summary
Table 75. Unbounce Mobile AB Testing Product Offerings
Table 76. Unbounce Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 77. Unbounce Key News & Latest Developments
Table 78. Wingify Company Summary
Table 79. Wingify Mobile AB Testing Product Offerings
Table 80. Wingify Mobile AB Testing Revenue (US$, Mn) & (2018-2023)
Table 81. Wingify Key News & Latest Developments
List of Figures
Figure 1. Mobile AB Testing Segment by Type in 2022
Figure 2. Mobile AB Testing Segment by Application in 2022
Figure 3. Global Mobile AB Testing Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Mobile AB Testing Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Mobile AB Testing Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Mobile AB Testing Revenue in 2022
Figure 8. By Type - Global Mobile AB Testing Revenue Market Share, 2018-2029
Figure 9. By Application - Global Mobile AB Testing Revenue Market Share, 2018-2029
Figure 10. By Type - Global Mobile AB Testing Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Mobile AB Testing Revenue Market Share, 2018-2029
Figure 12. By Application - Global Mobile AB Testing Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Mobile AB Testing Revenue Market Share, 2018-2029
Figure 14. By Region - Global Mobile AB Testing Revenue Market Share, 2018-2029
Figure 15. By Country - North America Mobile AB Testing Revenue Market Share, 2018-2029
Figure 16. US Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Mobile AB Testing Revenue Market Share, 2018-2029
Figure 20. Germany Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 21. France Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Mobile AB Testing Revenue Market Share, 2018-2029
Figure 28. China Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 32. India Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Mobile AB Testing Revenue Market Share, 2018-2029
Figure 34. Brazil Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Mobile AB Testing Revenue Market Share, 2018-2029
Figure 37. Turkey Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Mobile AB Testing Revenue, (US$, Mn), 2018-2029
Figure 41. Adobe Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. App Samurai Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Apptentive Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Apptimize Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Google Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Leanplum Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Mixpanel Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Optimizely Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Oracle Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. ShepHertz Technologies Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. Taplytics Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 52. Unbounce Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 53. Wingify Mobile AB Testing Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
