An ad server is an advertising software hosted on a server to manage online ad campaigns and used by publishers, advertisers, ad agencies, and ad networks. Ad server software defines what ad to display at what specific time frame and on what website or mobile app. There are multiple kinds of ad servers ? open source ad server, self-hosted ad server, video ad server and more ad hoc ad server solutions.
This report aims to provide a comprehensive presentation of the global market for Mobile Advertisements Serving, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertisements Serving. This report contains market size and forecasts of Mobile Advertisements Serving in global, including the following market information:
Global Mobile Advertisements Serving Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Mobile Advertisements Serving market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The U.S. Market is Estimated at $ Million in 2022, While China is to reach $ Million.
First Party Ad Servers Segment to Reach $ Million by 2029, with a % CAGR in next six years.
The global key manufacturers of Mobile Advertisements Serving include Google, Facebook, ironSource, Vungle, Unity Ads, AppLovin, AdColony, MoPub and AT & T (AppNexus), etc. in 2022, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Mobile Advertisements Serving companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Advertisements Serving Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Mobile Advertisements Serving Market Segment Percentages, by Type, 2022 (%)
First Party Ad Servers
Third Party Ad Servers
Global Mobile Advertisements Serving Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Mobile Advertisements Serving Market Segment Percentages, by Application, 2022 (%)
For Website
For APPs
PC Software
Global Mobile Advertisements Serving Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Mobile Advertisements Serving Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Mobile Advertisements Serving revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Mobile Advertisements Serving revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Google
Facebook
ironSource
Vungle
Unity Ads
AppLovin
AdColony
MoPub
AT & T (AppNexus)
EvaDav
InMobi
Outline of Major Chapters:
Chapter 1: Introduces the definition of Mobile Advertisements Serving, market overview.
Chapter 2: Global Mobile Advertisements Serving market size in revenue.
Chapter 3: Detailed analysis of Mobile Advertisements Serving company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Mobile Advertisements Serving in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Mobile Advertisements Serving Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Mobile Advertisements Serving Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Mobile Advertisements Serving Overall Market Size
2.1 Global Mobile Advertisements Serving Market Size: 2022 VS 2029
2.2 Global Mobile Advertisements Serving Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Mobile Advertisements Serving Players in Global Market
3.2 Top Global Mobile Advertisements Serving Companies Ranked by Revenue
3.3 Global Mobile Advertisements Serving Revenue by Companies
3.4 Top 3 and Top 5 Mobile Advertisements Serving Companies in Global Market, by Revenue in 2022
3.5 Global Companies Mobile Advertisements Serving Product Type
3.6 Tier 1, Tier 2 and Tier 3 Mobile Advertisements Serving Players in Global Market
3.6.1 List of Global Tier 1 Mobile Advertisements Serving Companies
3.6.2 List of Global Tier 2 and Tier 3 Mobile Advertisements Serving Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Mobile Advertisements Serving Market Size Markets, 2022 & 2029
4.1.2 First Party Ad Servers
4.1.3 Third Party Ad Servers
4.2 By Type - Global Mobile Advertisements Serving Revenue & Forecasts
4.2.1 By Type - Global Mobile Advertisements Serving Revenue, 2018-2023
4.2.2 By Type - Global Mobile Advertisements Serving Revenue, 2024-2029
4.2.3 By Type - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Mobile Advertisements Serving Market Size, 2022 & 2029
5.1.2 For Website
5.1.3 For APPs
5.1.4 PC Software
5.2 By Application - Global Mobile Advertisements Serving Revenue & Forecasts
5.2.1 By Application - Global Mobile Advertisements Serving Revenue, 2018-2023
5.2.2 By Application - Global Mobile Advertisements Serving Revenue, 2024-2029
5.2.3 By Application - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Mobile Advertisements Serving Market Size, 2022 & 2029
6.2 By Region - Global Mobile Advertisements Serving Revenue & Forecasts
6.2.1 By Region - Global Mobile Advertisements Serving Revenue, 2018-2023
6.2.2 By Region - Global Mobile Advertisements Serving Revenue, 2024-2029
6.2.3 By Region - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Mobile Advertisements Serving Revenue, 2018-2029
6.3.2 US Mobile Advertisements Serving Market Size, 2018-2029
6.3.3 Canada Mobile Advertisements Serving Market Size, 2018-2029
6.3.4 Mexico Mobile Advertisements Serving Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Mobile Advertisements Serving Revenue, 2018-2029
6.4.2 Germany Mobile Advertisements Serving Market Size, 2018-2029
6.4.3 France Mobile Advertisements Serving Market Size, 2018-2029
6.4.4 U.K. Mobile Advertisements Serving Market Size, 2018-2029
6.4.5 Italy Mobile Advertisements Serving Market Size, 2018-2029
6.4.6 Russia Mobile Advertisements Serving Market Size, 2018-2029
6.4.7 Nordic Countries Mobile Advertisements Serving Market Size, 2018-2029
6.4.8 Benelux Mobile Advertisements Serving Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Mobile Advertisements Serving Revenue, 2018-2029
6.5.2 China Mobile Advertisements Serving Market Size, 2018-2029
6.5.3 Japan Mobile Advertisements Serving Market Size, 2018-2029
6.5.4 South Korea Mobile Advertisements Serving Market Size, 2018-2029
6.5.5 Southeast Asia Mobile Advertisements Serving Market Size, 2018-2029
6.5.6 India Mobile Advertisements Serving Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Mobile Advertisements Serving Revenue, 2018-2029
6.6.2 Brazil Mobile Advertisements Serving Market Size, 2018-2029
6.6.3 Argentina Mobile Advertisements Serving Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Mobile Advertisements Serving Revenue, 2018-2029
6.7.2 Turkey Mobile Advertisements Serving Market Size, 2018-2029
6.7.3 Israel Mobile Advertisements Serving Market Size, 2018-2029
6.7.4 Saudi Arabia Mobile Advertisements Serving Market Size, 2018-2029
6.7.5 UAE Mobile Advertisements Serving Market Size, 2018-2029
7 Mobile Advertisements Serving Companies Profiles
7.1 Google
7.1.1 Google Company Summary
7.1.2 Google Business Overview
7.1.3 Google Mobile Advertisements Serving Major Product Offerings
7.1.4 Google Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.1.5 Google Key News & Latest Developments
7.2 Facebook
7.2.1 Facebook Company Summary
7.2.2 Facebook Business Overview
7.2.3 Facebook Mobile Advertisements Serving Major Product Offerings
7.2.4 Facebook Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.2.5 Facebook Key News & Latest Developments
7.3 ironSource
7.3.1 ironSource Company Summary
7.3.2 ironSource Business Overview
7.3.3 ironSource Mobile Advertisements Serving Major Product Offerings
7.3.4 ironSource Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.3.5 ironSource Key News & Latest Developments
7.4 Vungle
7.4.1 Vungle Company Summary
7.4.2 Vungle Business Overview
7.4.3 Vungle Mobile Advertisements Serving Major Product Offerings
7.4.4 Vungle Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.4.5 Vungle Key News & Latest Developments
7.5 Unity Ads
7.5.1 Unity Ads Company Summary
7.5.2 Unity Ads Business Overview
7.5.3 Unity Ads Mobile Advertisements Serving Major Product Offerings
7.5.4 Unity Ads Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.5.5 Unity Ads Key News & Latest Developments
7.6 AppLovin
7.6.1 AppLovin Company Summary
7.6.2 AppLovin Business Overview
7.6.3 AppLovin Mobile Advertisements Serving Major Product Offerings
7.6.4 AppLovin Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.6.5 AppLovin Key News & Latest Developments
7.7 AdColony
7.7.1 AdColony Company Summary
7.7.2 AdColony Business Overview
7.7.3 AdColony Mobile Advertisements Serving Major Product Offerings
7.7.4 AdColony Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.7.5 AdColony Key News & Latest Developments
7.8 MoPub
7.8.1 MoPub Company Summary
7.8.2 MoPub Business Overview
7.8.3 MoPub Mobile Advertisements Serving Major Product Offerings
7.8.4 MoPub Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.8.5 MoPub Key News & Latest Developments
7.9 AT & T (AppNexus)
7.9.1 AT & T (AppNexus) Company Summary
7.9.2 AT & T (AppNexus) Business Overview
7.9.3 AT & T (AppNexus) Mobile Advertisements Serving Major Product Offerings
7.9.4 AT & T (AppNexus) Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.9.5 AT & T (AppNexus) Key News & Latest Developments
7.10 EvaDav
7.10.1 EvaDav Company Summary
7.10.2 EvaDav Business Overview
7.10.3 EvaDav Mobile Advertisements Serving Major Product Offerings
7.10.4 EvaDav Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.10.5 EvaDav Key News & Latest Developments
7.11 InMobi
7.11.1 InMobi Company Summary
7.11.2 InMobi Business Overview
7.11.3 InMobi Mobile Advertisements Serving Major Product Offerings
7.11.4 InMobi Mobile Advertisements Serving Revenue in Global Market (2018-2023)
7.11.5 InMobi Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Mobile Advertisements Serving Market Opportunities & Trends in Global Market
Table 2. Mobile Advertisements Serving Market Drivers in Global Market
Table 3. Mobile Advertisements Serving Market Restraints in Global Market
Table 4. Key Players of Mobile Advertisements Serving in Global Market
Table 5. Top Mobile Advertisements Serving Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Mobile Advertisements Serving Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Mobile Advertisements Serving Revenue Share by Companies, 2018-2023
Table 8. Global Companies Mobile Advertisements Serving Product Type
Table 9. List of Global Tier 1 Mobile Advertisements Serving Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Mobile Advertisements Serving Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Mobile Advertisements Serving Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Mobile Advertisements Serving Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Mobile Advertisements Serving Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Mobile Advertisements Serving Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Mobile Advertisements Serving Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Mobile Advertisements Serving Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Mobile Advertisements Serving Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Mobile Advertisements Serving Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Mobile Advertisements Serving Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Mobile Advertisements Serving Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Mobile Advertisements Serving Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Mobile Advertisements Serving Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Mobile Advertisements Serving Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Mobile Advertisements Serving Revenue, (US$, Mn), 2024-2029
Table 30. Google Company Summary
Table 31. Google Mobile Advertisements Serving Product Offerings
Table 32. Google Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 33. Google Key News & Latest Developments
Table 34. Facebook Company Summary
Table 35. Facebook Mobile Advertisements Serving Product Offerings
Table 36. Facebook Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 37. Facebook Key News & Latest Developments
Table 38. ironSource Company Summary
Table 39. ironSource Mobile Advertisements Serving Product Offerings
Table 40. ironSource Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 41. ironSource Key News & Latest Developments
Table 42. Vungle Company Summary
Table 43. Vungle Mobile Advertisements Serving Product Offerings
Table 44. Vungle Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 45. Vungle Key News & Latest Developments
Table 46. Unity Ads Company Summary
Table 47. Unity Ads Mobile Advertisements Serving Product Offerings
Table 48. Unity Ads Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 49. Unity Ads Key News & Latest Developments
Table 50. AppLovin Company Summary
Table 51. AppLovin Mobile Advertisements Serving Product Offerings
Table 52. AppLovin Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 53. AppLovin Key News & Latest Developments
Table 54. AdColony Company Summary
Table 55. AdColony Mobile Advertisements Serving Product Offerings
Table 56. AdColony Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 57. AdColony Key News & Latest Developments
Table 58. MoPub Company Summary
Table 59. MoPub Mobile Advertisements Serving Product Offerings
Table 60. MoPub Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 61. MoPub Key News & Latest Developments
Table 62. AT & T (AppNexus) Company Summary
Table 63. AT & T (AppNexus) Mobile Advertisements Serving Product Offerings
Table 64. AT & T (AppNexus) Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 65. AT & T (AppNexus) Key News & Latest Developments
Table 66. EvaDav Company Summary
Table 67. EvaDav Mobile Advertisements Serving Product Offerings
Table 68. EvaDav Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 69. EvaDav Key News & Latest Developments
Table 70. InMobi Company Summary
Table 71. InMobi Mobile Advertisements Serving Product Offerings
Table 72. InMobi Mobile Advertisements Serving Revenue (US$, Mn) & (2018-2023)
Table 73. InMobi Key News & Latest Developments
List of Figures
Figure 1. Mobile Advertisements Serving Segment by Type in 2022
Figure 2. Mobile Advertisements Serving Segment by Application in 2022
Figure 3. Global Mobile Advertisements Serving Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Mobile Advertisements Serving Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Mobile Advertisements Serving Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Mobile Advertisements Serving Revenue in 2022
Figure 8. By Type - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 9. By Application - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 10. By Type - Global Mobile Advertisements Serving Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 12. By Application - Global Mobile Advertisements Serving Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 14. By Region - Global Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 15. By Country - North America Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 16. US Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 20. Germany Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 21. France Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 28. China Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 32. India Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 34. Brazil Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Mobile Advertisements Serving Revenue Market Share, 2018-2029
Figure 37. Turkey Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Mobile Advertisements Serving Revenue, (US$, Mn), 2018-2029
Figure 41. Google Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Facebook Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. ironSource Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Vungle Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Unity Ads Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. AppLovin Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. AdColony Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. MoPub Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. AT & T (AppNexus) Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. EvaDav Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. InMobi Mobile Advertisements Serving Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
