The global Mobile Advertising Software market was valued at US$ million in 2022 and is projected to reach US$ million by 2029, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
The USA market for Global Mobile Advertising Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.
The China market for Global Mobile Advertising Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.
The Europe market for Global Mobile Advertising Software market is estimated to increase from USD million in 2022 to reach USD million by 2030, at a CAGR during the forecast period of 2023 through 2030.
Mobile advertising is the communication of products or services to mobile device and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements. Mobile advertising targets users according to specified demographics. Mobile networks identify related mobile profiles and preferences and displays corresponding advertisements when consumers download and uses data services like games, applications (apps) or ring tones. Mobile Advertising Software Marketalso works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.
This report aims to provide a comprehensive presentation of the global market for Mobile Advertising Software, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Advertising Software. This report contains market size and forecasts of Mobile Advertising Software in global, including the following market information:
- Global Mobile Advertising Software Market Revenue, 2018-2023, 2024-2030, ($ millions)
- Global top five companies in 2022 (%)
Mobile advertising means transferring of digital advertising content to mobile device users. It is cost-effective and highly targeted towards a specific group of mobile users. Mobile advertisers have realized the opportunities to use the mobile channel to reach the mass audience or an individual virtually from anywhere and anytime. Now, advertisers have more knowledge about their clients than ever before, which increases the effectiveness of a marketing campaign. Further, it enables advertisers to personalize and customize advertising for mobile users.
We surveyed the Mobile Advertising Software companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Advertising Software Market, by Type, 2018-2023, 2024-2030 ($ millions)
Global Mobile Advertising Software Market Segment Percentages, by Type, 2022 (%)
Global Mobile Advertising Software Market, by Application, 2018-2023, 2024-2030 ($ millions)
Global Mobile Advertising Software Market Segment Percentages, by Application, 2022 (%)
- Industrial
- Commercial
- Education
- Others
Global Mobile Advertising Software Market, By Region and Country, 2018-2023, 2024-2030 ($ Millions)
Global Mobile Advertising Software Market Segment Percentages, By Region and Country, 2022 (%)
- North America (United States, Canada, Mexico)
- Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Mobile Advertising Software revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Mobile Advertising Software revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
- Marin Software
- DoubleClick
- Sizmek
- Kenshoo
- Choozle
- MediaMath
- AdRoll
Outline of Major Chapters:
Chapter 1: Introduces the definition of Mobile Advertising Software, market overview.
Chapter 2: Global Mobile Advertising Software market size in revenue.
Chapter 3: Detailed analysis of Mobile Advertising Software company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments
by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments
by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Mobile Advertising Software in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Mobile Advertising Software Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Mobile Advertising Software Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Mobile Advertising Software Overall Market Size
2.1 Global Mobile Advertising Software Market Size: 2022 VS 2030
2.2 Global Mobile Advertising Software Market Size, Prospects & Forecasts: 2018-2030
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Mobile Advertising Software Players in Global Market
3.2 Top Global Mobile Advertising Software Companies Ranked by Revenue
3.3 Global Mobile Advertising Software Revenue by Companies
3.4 Top 3 and Top 5 Mobile Advertising Software Companies in Global Market, by Revenue in 2022
3.5 Global Companies Mobile Advertising Software Product Type
3.6 Tier 1, Tier 2 and Tier 3 Mobile Advertising Software Players in Global Market
3.6.1 List of Global Tier 1 Mobile Advertising Software Companies
3.6.2 List of Global Tier 2 and Tier 3 Mobile Advertising Software Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Mobile Advertising Software Market Size Markets, 2022 & 2030
4.1.2 Cloud-Based
4.1.3 On-Premises
4.2 By Type - Global Mobile Advertising Software Revenue & Forecasts
4.2.1 By Type - Global Mobile Advertising Software Revenue, 2018-2023
4.2.2 By Type - Global Mobile Advertising Software Revenue, 2024-2030
4.2.3 By Type - Global Mobile Advertising Software Revenue Market Share, 2018-2030
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Mobile Advertising Software Market Size, 2022 & 2030
5.1.2 Industrial
5.1.3 Commercial
5.1.4 Education
5.1.5 Others
5.2 By Application - Global Mobile Advertising Software Revenue & Forecasts
5.2.1 By Application - Global Mobile Advertising Software Revenue, 2018-2023
5.2.2 By Application - Global Mobile Advertising Software Revenue, 2024-2030
5.2.3 By Application - Global Mobile Advertising Software Revenue Market Share, 2018-2030
6 Sights by Region
6.1 By Region - Global Mobile Advertising Software Market Size, 2022 & 2030
6.2 By Region - Global Mobile Advertising Software Revenue & Forecasts
6.2.1 By Region - Global Mobile Advertising Software Revenue, 2018-2023
6.2.2 By Region - Global Mobile Advertising Software Revenue, 2024-2030
6.2.3 By Region - Global Mobile Advertising Software Revenue Market Share, 2018-2030
6.3 North America
6.3.1 By Country - North America Mobile Advertising Software Revenue, 2018-2030
6.3.2 US Mobile Advertising Software Market Size, 2018-2030
6.3.3 Canada Mobile Advertising Software Market Size, 2018-2030
6.3.4 Mexico Mobile Advertising Software Market Size, 2018-2030
6.4 Europe
6.4.1 By Country - Europe Mobile Advertising Software Revenue, 2018-2030
6.4.2 Germany Mobile Advertising Software Market Size, 2018-2030
6.4.3 France Mobile Advertising Software Market Size, 2018-2030
6.4.4 U.K. Mobile Advertising Software Market Size, 2018-2030
6.4.5 Italy Mobile Advertising Software Market Size, 2018-2030
6.4.6 Russia Mobile Advertising Software Market Size, 2018-2030
6.4.7 Nordic Countries Mobile Advertising Software Market Size, 2018-2030
6.4.8 Benelux Mobile Advertising Software Market Size, 2018-2030
6.5 Asia
6.5.1 By Region - Asia Mobile Advertising Software Revenue, 2018-2030
6.5.2 China Mobile Advertising Software Market Size, 2018-2030
6.5.3 Japan Mobile Advertising Software Market Size, 2018-2030
6.5.4 South Korea Mobile Advertising Software Market Size, 2018-2030
6.5.5 Southeast Asia Mobile Advertising Software Market Size, 2018-2030
6.5.6 India Mobile Advertising Software Market Size, 2018-2030
6.6 South America
6.6.1 By Country - South America Mobile Advertising Software Revenue, 2018-2030
6.6.2 Brazil Mobile Advertising Software Market Size, 2018-2030
6.6.3 Argentina Mobile Advertising Software Market Size, 2018-2030
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Mobile Advertising Software Revenue, 2018-2030
6.7.2 Turkey Mobile Advertising Software Market Size, 2018-2030
6.7.3 Israel Mobile Advertising Software Market Size, 2018-2030
6.7.4 Saudi Arabia Mobile Advertising Software Market Size, 2018-2030
6.7.5 UAE Mobile Advertising Software Market Size, 2018-2030
7 Mobile Advertising Software Companies Profiles
7.1 Marin Software
7.1.1 Marin Software Company Summary
7.1.2 Marin Software Business Overview
7.1.3 Marin Software Mobile Advertising Software Major Product Offerings
7.1.4 Marin Software Mobile Advertising Software Revenue in Global Market (2018-2023)
7.1.5 Marin Software Key News & Latest Developments
7.2 DoubleClick
7.2.1 DoubleClick Company Summary
7.2.2 DoubleClick Business Overview
7.2.3 DoubleClick Mobile Advertising Software Major Product Offerings
7.2.4 DoubleClick Mobile Advertising Software Revenue in Global Market (2018-2023)
7.2.5 DoubleClick Key News & Latest Developments
7.3 Sizmek
7.3.1 Sizmek Company Summary
7.3.2 Sizmek Business Overview
7.3.3 Sizmek Mobile Advertising Software Major Product Offerings
7.3.4 Sizmek Mobile Advertising Software Revenue in Global Market (2018-2023)
7.3.5 Sizmek Key News & Latest Developments
7.4 Kenshoo
7.4.1 Kenshoo Company Summary
7.4.2 Kenshoo Business Overview
7.4.3 Kenshoo Mobile Advertising Software Major Product Offerings
7.4.4 Kenshoo Mobile Advertising Software Revenue in Global Market (2018-2023)
7.4.5 Kenshoo Key News & Latest Developments
7.5 Choozle
7.5.1 Choozle Company Summary
7.5.2 Choozle Business Overview
7.5.3 Choozle Mobile Advertising Software Major Product Offerings
7.5.4 Choozle Mobile Advertising Software Revenue in Global Market (2018-2023)
7.5.5 Choozle Key News & Latest Developments
7.6 MediaMath
7.6.1 MediaMath Company Summary
7.6.2 MediaMath Business Overview
7.6.3 MediaMath Mobile Advertising Software Major Product Offerings
7.6.4 MediaMath Mobile Advertising Software Revenue in Global Market (2018-2023)
7.6.5 MediaMath Key News & Latest Developments
7.7 AdRoll
7.7.1 AdRoll Company Summary
7.7.2 AdRoll Business Overview
7.7.3 AdRoll Mobile Advertising Software Major Product Offerings
7.7.4 AdRoll Mobile Advertising Software Revenue in Global Market (2018-2023)
7.7.5 AdRoll Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Mobile Advertising Software Market Opportunities & Trends in Global Market
Table 2. Mobile Advertising Software Market Drivers in Global Market
Table 3. Mobile Advertising Software Market Restraints in Global Market
Table 4. Key Players of Mobile Advertising Software in Global Market
Table 5. Top Mobile Advertising Software Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Mobile Advertising Software Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Mobile Advertising Software Revenue Share by Companies, 2018-2023
Table 8. Global Companies Mobile Advertising Software Product Type
Table 9. List of Global Tier 1 Mobile Advertising Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Mobile Advertising Software Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Mobile Advertising Software Revenue, (US$, Mn), 2022 & 2030
Table 12. By Type - Mobile Advertising Software Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Mobile Advertising Software Revenue in Global (US$, Mn), 2024-2030
Table 14. By Application ? Global Mobile Advertising Software Revenue, (US$, Mn), 2022 & 2030
Table 15. By Application - Mobile Advertising Software Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Mobile Advertising Software Revenue in Global (US$, Mn), 2024-2030
Table 17. By Region ? Global Mobile Advertising Software Revenue, (US$, Mn), 2022 & 2030
Table 18. By Region - Global Mobile Advertising Software Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Mobile Advertising Software Revenue (US$, Mn), 2024-2030
Table 20. By Country - North America Mobile Advertising Software Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Mobile Advertising Software Revenue, (US$, Mn), 2024-2030
Table 22. By Country - Europe Mobile Advertising Software Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Mobile Advertising Software Revenue, (US$, Mn), 2024-2030
Table 24. By Region - Asia Mobile Advertising Software Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Mobile Advertising Software Revenue, (US$, Mn), 2024-2030
Table 26. By Country - South America Mobile Advertising Software Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Mobile Advertising Software Revenue, (US$, Mn), 2024-2030
Table 28. By Country - Middle East & Africa Mobile Advertising Software Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Mobile Advertising Software Revenue, (US$, Mn), 2024-2030
Table 30. Marin Software Company Summary
Table 31. Marin Software Mobile Advertising Software Product Offerings
Table 32. Marin Software Mobile Advertising Software Revenue (US$, Mn) & (2018-2023)
Table 33. Marin Software Key News & Latest Developments
Table 34. DoubleClick Company Summary
Table 35. DoubleClick Mobile Advertising Software Product Offerings
Table 36. DoubleClick Mobile Advertising Software Revenue (US$, Mn) & (2018-2023)
Table 37. DoubleClick Key News & Latest Developments
Table 38. Sizmek Company Summary
Table 39. Sizmek Mobile Advertising Software Product Offerings
Table 40. Sizmek Mobile Advertising Software Revenue (US$, Mn) & (2018-2023)
Table 41. Sizmek Key News & Latest Developments
Table 42. Kenshoo Company Summary
Table 43. Kenshoo Mobile Advertising Software Product Offerings
Table 44. Kenshoo Mobile Advertising Software Revenue (US$, Mn) & (2018-2023)
Table 45. Kenshoo Key News & Latest Developments
Table 46. Choozle Company Summary
Table 47. Choozle Mobile Advertising Software Product Offerings
Table 48. Choozle Mobile Advertising Software Revenue (US$, Mn) & (2018-2023)
Table 49. Choozle Key News & Latest Developments
Table 50. MediaMath Company Summary
Table 51. MediaMath Mobile Advertising Software Product Offerings
Table 52. MediaMath Mobile Advertising Software Revenue (US$, Mn) & (2018-2023)
Table 53. MediaMath Key News & Latest Developments
Table 54. AdRoll Company Summary
Table 55. AdRoll Mobile Advertising Software Product Offerings
Table 56. AdRoll Mobile Advertising Software Revenue (US$, Mn) & (2018-2023)
Table 57. AdRoll Key News & Latest Developments
List of Figures
Figure 1. Mobile Advertising Software Segment by Type in 2022
Figure 2. Mobile Advertising Software Segment by Application in 2022
Figure 3. Global Mobile Advertising Software Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Mobile Advertising Software Market Size: 2022 VS 2030 (US$, Mn)
Figure 6. Global Mobile Advertising Software Revenue, 2018-2030 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Mobile Advertising Software Revenue in 2022
Figure 8. By Type - Global Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 9. By Application - Global Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 10. By Type - Global Mobile Advertising Software Revenue, (US$, Mn), 2022 & 2030
Figure 11. By Type - Global Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 12. By Application - Global Mobile Advertising Software Revenue, (US$, Mn), 2022 & 2030
Figure 13. By Application - Global Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 14. By Region - Global Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 15. By Country - North America Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 16. US Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 17. Canada Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 18. Mexico Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 19. By Country - Europe Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 20. Germany Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 21. France Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 22. U.K. Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 23. Italy Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 24. Russia Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 25. Nordic Countries Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 26. Benelux Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 27. By Region - Asia Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 28. China Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 29. Japan Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 30. South Korea Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 31. Southeast Asia Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 32. India Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 33. By Country - South America Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 34. Brazil Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 35. Argentina Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 36. By Country - Middle East & Africa Mobile Advertising Software Revenue Market Share, 2018-2030
Figure 37. Turkey Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 38. Israel Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 39. Saudi Arabia Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 40. UAE Mobile Advertising Software Revenue, (US$, Mn), 2018-2030
Figure 41. Marin Software Mobile Advertising Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. DoubleClick Mobile Advertising Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Sizmek Mobile Advertising Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Kenshoo Mobile Advertising Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Choozle Mobile Advertising Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. MediaMath Mobile Advertising Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. AdRoll Mobile Advertising Software Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
