Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.
This report aims to provide a comprehensive presentation of the global market for Mobile Marketing Analytics, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Mobile Marketing Analytics. This report contains market size and forecasts of Mobile Marketing Analytics in global, including the following market information:
- Global Mobile Marketing Analytics Market Revenue, 2018-2023, 2024-2035, ($ millions)
- Global top five companies in 2022 (%)
The global Mobile Marketing Analytics market was valued at US$ million in 2022 and is projected to reach US$ million by 2035, at a CAGR of % during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
North America is the largest mobile marketing analytics market at present due to near saturation in the smartphone market, well developed 4G LTE mobile networks, and a high disposable income.
We surveyed the Mobile Marketing Analytics companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Mobile Marketing Analytics Market, by Type, 2018-2023, 2024-2035 ($ millions)
Global Mobile Marketing Analytics Market Segment Percentages, by Type, 2022 (%)
- SMS
- MMS
- Push Notifications
- Mobile Emails
- Other
Global Mobile Marketing Analytics Market, by Application, 2018-2023, 2024-2035 ($ millions)
Global Mobile Marketing Analytics Market Segment Percentages, by Application, 2022 (%)
Global Mobile Marketing Analytics Market, By Region and Country, 2018-2023, 2024-2035 ($ Millions)
Global Mobile Marketing Analytics Market Segment Percentages, By Region and Country, 2022 (%)
- North America (United States, Canada, Mexico)
- Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- The Middle East and Africa (Middle East, Africa)
- South and Central America (Brazil, Argentina, Rest of SCA)
Competitor Analysis
The report also provides analysis of leading market participants including:
- Key companies Mobile Marketing Analytics revenues in global market, 2018-2023 (estimated), ($ millions)
- Key companies Mobile Marketing Analytics revenues share in global market, 2022 (%)
Key players include:
- Amazon Web Services (AWS)
- IBM
- Localytics
- Google
- Apple
- Webtrends
- Adobe
- ComScore
- Microsoft
- Flurry
- Mixpanel
- Outline of Major Chapters:
- Chapter 1: Introduces the definition of Mobile Marketing Analytics, market overview.
- Chapter 2: Global Mobile Marketing Analytics market size in revenue.
- Chapter 3: Detailed analysis of Mobile Marketing Analytics company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
- Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
- Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
- Chapter 6: Sales of Mobile Marketing Analytics in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
- Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
- Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Mobile Marketing Analytics Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Mobile Marketing Analytics Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Mobile Marketing Analytics Overall Market Size
2.1 Global Mobile Marketing Analytics Market Size: 2022 VS 2035
2.2 Global Mobile Marketing Analytics Market Size, Prospects & Forecasts: 2018-2035
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Mobile Marketing Analytics Players in Global Market
3.2 Top Global Mobile Marketing Analytics Companies Ranked by Revenue
3.3 Global Mobile Marketing Analytics Revenue by Companies
3.4 Top 3 and Top 5 Mobile Marketing Analytics Companies in Global Market, by Revenue in 2022
3.5 Global Companies Mobile Marketing Analytics Product Type
3.6 Tier 1, Tier 2 and Tier 3 Mobile Marketing Analytics Players in Global Market
3.6.1 List of Global Tier 1 Mobile Marketing Analytics Companies
3.6.2 List of Global Tier 2 and Tier 3 Mobile Marketing Analytics Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Mobile Marketing Analytics Market Size Markets, 2022 & 2035
4.1.2 SMS
4.1.3 MMS
4.1.4 Push Notifications
4.1.5 Mobile Emails
4.1.6 Other
4.2 By Type - Global Mobile Marketing Analytics Revenue & Forecasts
4.2.1 By Type - Global Mobile Marketing Analytics Revenue, 2018-2023
4.2.2 By Type - Global Mobile Marketing Analytics Revenue, 2024-2035
4.2.3 By Type - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Mobile Marketing Analytics Market Size, 2022 & 2035
5.1.2 SMEs
5.1.3 Large Enterprises
5.2 By Application - Global Mobile Marketing Analytics Revenue & Forecasts
5.2.1 By Application - Global Mobile Marketing Analytics Revenue, 2018-2023
5.2.2 By Application - Global Mobile Marketing Analytics Revenue, 2024-2035
5.2.3 By Application - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
6 Sights by Region
6.1 By Region - Global Mobile Marketing Analytics Market Size, 2022 & 2035
6.2 By Region - Global Mobile Marketing Analytics Revenue & Forecasts
6.2.1 By Region - Global Mobile Marketing Analytics Revenue, 2018-2023
6.2.2 By Region - Global Mobile Marketing Analytics Revenue, 2024-2035
6.2.3 By Region - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
6.3 North America
6.3.1 By Country - North America Mobile Marketing Analytics Revenue, 2018-2035
6.3.2 US Mobile Marketing Analytics Market Size, 2018-2035
6.3.3 Canada Mobile Marketing Analytics Market Size, 2018-2035
6.3.4 Mexico Mobile Marketing Analytics Market Size, 2018-2035
6.4 Europe
6.4.1 By Country - Europe Mobile Marketing Analytics Revenue, 2018-2035
6.4.2 Germany Mobile Marketing Analytics Market Size, 2018-2035
6.4.3 France Mobile Marketing Analytics Market Size, 2018-2035
6.4.4 U.K. Mobile Marketing Analytics Market Size, 2018-2035
6.4.5 Italy Mobile Marketing Analytics Market Size, 2018-2035
6.4.6 Russia Mobile Marketing Analytics Market Size, 2018-2035
6.4.7 Nordic Countries Mobile Marketing Analytics Market Size, 2018-2035
6.4.8 Benelux Mobile Marketing Analytics Market Size, 2018-2035
6.5 Asia
6.5.1 By Region - Asia Mobile Marketing Analytics Revenue, 2018-2035
6.5.2 China Mobile Marketing Analytics Market Size, 2018-2035
6.5.3 Japan Mobile Marketing Analytics Market Size, 2018-2035
6.5.4 South Korea Mobile Marketing Analytics Market Size, 2018-2035
6.5.5 Southeast Asia Mobile Marketing Analytics Market Size, 2018-2035
6.5.6 India Mobile Marketing Analytics Market Size, 2018-2035
6.6 South America
6.6.1 By Country - South America Mobile Marketing Analytics Revenue, 2018-2035
6.6.2 Brazil Mobile Marketing Analytics Market Size, 2018-2035
6.6.3 Argentina Mobile Marketing Analytics Market Size, 2018-2035
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Mobile Marketing Analytics Revenue, 2018-2035
6.7.2 Turkey Mobile Marketing Analytics Market Size, 2018-2035
6.7.3 Israel Mobile Marketing Analytics Market Size, 2018-2035
6.7.4 Saudi Arabia Mobile Marketing Analytics Market Size, 2018-2035
6.7.5 UAE Mobile Marketing Analytics Market Size, 2018-2035
7 Mobile Marketing Analytics Companies Profiles
7.1 Amazon Web Services (AWS)
7.1.1 Amazon Web Services (AWS) Company Summary
7.1.2 Amazon Web Services (AWS) Business Overview
7.1.3 Amazon Web Services (AWS) Mobile Marketing Analytics Major Product Offerings
7.1.4 Amazon Web Services (AWS) Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.1.5 Amazon Web Services (AWS) Key News & Latest Developments
7.2 IBM
7.2.1 IBM Company Summary
7.2.2 IBM Business Overview
7.2.3 IBM Mobile Marketing Analytics Major Product Offerings
7.2.4 IBM Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.2.5 IBM Key News & Latest Developments
7.3 Localytics
7.3.1 Localytics Company Summary
7.3.2 Localytics Business Overview
7.3.3 Localytics Mobile Marketing Analytics Major Product Offerings
7.3.4 Localytics Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.3.5 Localytics Key News & Latest Developments
7.4 Google
7.4.1 Google Company Summary
7.4.2 Google Business Overview
7.4.3 Google Mobile Marketing Analytics Major Product Offerings
7.4.4 Google Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.4.5 Google Key News & Latest Developments
7.5 Apple
7.5.1 Apple Company Summary
7.5.2 Apple Business Overview
7.5.3 Apple Mobile Marketing Analytics Major Product Offerings
7.5.4 Apple Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.5.5 Apple Key News & Latest Developments
7.6 Webtrends
7.6.1 Webtrends Company Summary
7.6.2 Webtrends Business Overview
7.6.3 Webtrends Mobile Marketing Analytics Major Product Offerings
7.6.4 Webtrends Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.6.5 Webtrends Key News & Latest Developments
7.7 Adobe
7.7.1 Adobe Company Summary
7.7.2 Adobe Business Overview
7.7.3 Adobe Mobile Marketing Analytics Major Product Offerings
7.7.4 Adobe Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.7.5 Adobe Key News & Latest Developments
7.8 ComScore
7.8.1 ComScore Company Summary
7.8.2 ComScore Business Overview
7.8.3 ComScore Mobile Marketing Analytics Major Product Offerings
7.8.4 ComScore Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.8.5 ComScore Key News & Latest Developments
7.9 Microsoft
7.9.1 Microsoft Company Summary
7.9.2 Microsoft Business Overview
7.9.3 Microsoft Mobile Marketing Analytics Major Product Offerings
7.9.4 Microsoft Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.9.5 Microsoft Key News & Latest Developments
7.10 Flurry
7.10.1 Flurry Company Summary
7.10.2 Flurry Business Overview
7.10.3 Flurry Mobile Marketing Analytics Major Product Offerings
7.10.4 Flurry Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.10.5 Flurry Key News & Latest Developments
7.11 Mixpanel
7.11.1 Mixpanel Company Summary
7.11.2 Mixpanel Business Overview
7.11.3 Mixpanel Mobile Marketing Analytics Major Product Offerings
7.11.4 Mixpanel Mobile Marketing Analytics Revenue in Global Market (2018-2023)
7.11.5 Mixpanel Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Mobile Marketing Analytics Market Opportunities & Trends in Global Market
Table 2. Mobile Marketing Analytics Market Drivers in Global Market
Table 3. Mobile Marketing Analytics Market Restraints in Global Market
Table 4. Key Players of Mobile Marketing Analytics in Global Market
Table 5. Top Mobile Marketing Analytics Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Mobile Marketing Analytics Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Mobile Marketing Analytics Revenue Share by Companies, 2018-2023
Table 8. Global Companies Mobile Marketing Analytics Product Type
Table 9. List of Global Tier 1 Mobile Marketing Analytics Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Mobile Marketing Analytics Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Mobile Marketing Analytics Revenue, (US$, Mn), 2022 & 2035
Table 12. By Type - Mobile Marketing Analytics Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Mobile Marketing Analytics Revenue in Global (US$, Mn), 2024-2035
Table 14. By Application ? Global Mobile Marketing Analytics Revenue, (US$, Mn), 2022 & 2035
Table 15. By Application - Mobile Marketing Analytics Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Mobile Marketing Analytics Revenue in Global (US$, Mn), 2024-2035
Table 17. By Region ? Global Mobile Marketing Analytics Revenue, (US$, Mn), 2022 & 2035
Table 18. By Region - Global Mobile Marketing Analytics Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Mobile Marketing Analytics Revenue (US$, Mn), 2024-2035
Table 20. By Country - North America Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Mobile Marketing Analytics Revenue, (US$, Mn), 2024-2035
Table 22. By Country - Europe Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Mobile Marketing Analytics Revenue, (US$, Mn), 2024-2035
Table 24. By Region - Asia Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Mobile Marketing Analytics Revenue, (US$, Mn), 2024-2035
Table 26. By Country - South America Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Mobile Marketing Analytics Revenue, (US$, Mn), 2024-2035
Table 28. By Country - Middle East & Africa Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Mobile Marketing Analytics Revenue, (US$, Mn), 2024-2035
Table 30. Amazon Web Services (AWS) Company Summary
Table 31. Amazon Web Services (AWS) Mobile Marketing Analytics Product Offerings
Table 32. Amazon Web Services (AWS) Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 33. Amazon Web Services (AWS) Key News & Latest Developments
Table 34. IBM Company Summary
Table 35. IBM Mobile Marketing Analytics Product Offerings
Table 36. IBM Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 37. IBM Key News & Latest Developments
Table 38. Localytics Company Summary
Table 39. Localytics Mobile Marketing Analytics Product Offerings
Table 40. Localytics Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 41. Localytics Key News & Latest Developments
Table 42. Google Company Summary
Table 43. Google Mobile Marketing Analytics Product Offerings
Table 44. Google Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 45. Google Key News & Latest Developments
Table 46. Apple Company Summary
Table 47. Apple Mobile Marketing Analytics Product Offerings
Table 48. Apple Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 49. Apple Key News & Latest Developments
Table 50. Webtrends Company Summary
Table 51. Webtrends Mobile Marketing Analytics Product Offerings
Table 52. Webtrends Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 53. Webtrends Key News & Latest Developments
Table 54. Adobe Company Summary
Table 55. Adobe Mobile Marketing Analytics Product Offerings
Table 56. Adobe Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 57. Adobe Key News & Latest Developments
Table 58. ComScore Company Summary
Table 59. ComScore Mobile Marketing Analytics Product Offerings
Table 60. ComScore Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 61. ComScore Key News & Latest Developments
Table 62. Microsoft Company Summary
Table 63. Microsoft Mobile Marketing Analytics Product Offerings
Table 64. Microsoft Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 65. Microsoft Key News & Latest Developments
Table 66. Flurry Company Summary
Table 67. Flurry Mobile Marketing Analytics Product Offerings
Table 68. Flurry Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 69. Flurry Key News & Latest Developments
Table 70. Mixpanel Company Summary
Table 71. Mixpanel Mobile Marketing Analytics Product Offerings
Table 72. Mixpanel Mobile Marketing Analytics Revenue (US$, Mn) & (2018-2023)
Table 73. Mixpanel Key News & Latest Developments
List of Figures
Figure 1. Mobile Marketing Analytics Segment by Type in 2022
Figure 2. Mobile Marketing Analytics Segment by Application in 2022
Figure 3. Global Mobile Marketing Analytics Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Mobile Marketing Analytics Market Size: 2022 VS 2035 (US$, Mn)
Figure 6. Global Mobile Marketing Analytics Revenue, 2018-2035 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Mobile Marketing Analytics Revenue in 2022
Figure 8. By Type - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 9. By Application - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 10. By Type - Global Mobile Marketing Analytics Revenue, (US$, Mn), 2022 & 2035
Figure 11. By Type - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 12. By Application - Global Mobile Marketing Analytics Revenue, (US$, Mn), 2022 & 2035
Figure 13. By Application - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 14. By Region - Global Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 15. By Country - North America Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 16. US Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 17. Canada Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 18. Mexico Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 19. By Country - Europe Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 20. Germany Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 21. France Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 22. U.K. Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 23. Italy Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 24. Russia Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 25. Nordic Countries Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 26. Benelux Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 27. By Region - Asia Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 28. China Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 29. Japan Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 30. South Korea Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 31. Southeast Asia Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 32. India Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 33. By Country - South America Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 34. Brazil Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 35. Argentina Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 36. By Country - Middle East & Africa Mobile Marketing Analytics Revenue Market Share, 2018-2035
Figure 37. Turkey Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 38. Israel Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 39. Saudi Arabia Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 40. UAE Mobile Marketing Analytics Revenue, (US$, Mn), 2018-2035
Figure 41. Amazon Web Services (AWS) Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. IBM Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Localytics Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Google Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Apple Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. Webtrends Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Adobe Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. ComScore Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Microsoft Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Flurry Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 51. Mixpanel Mobile Marketing Analytics Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
