The global Natural Household Cleaners market size was valued at US$ 5.67 billion in 2024 and is projected to reach US$ 9.34 billion by 2030, at a CAGR of 8.7% during the forecast period 2024-2030.
The United States Natural Household Cleaners market size was valued at US$ 1.89 billion in 2024 and is projected to reach US$ 3.12 billion by 2030, at a CAGR of 8.7% during the forecast period 2024-2030.
Natural Household Cleaners are cleaning products made from plant-based and naturally derived ingredients, free from harsh chemicals and synthetic fragrances.
The global Natural Household Cleaners market is experiencing rapid growth, driven by increasing environmental consciousness and health awareness. In 2023, total production reached 850,000 metric tons, with all-purpose cleaners accounting for 45% of demand. The bathroom cleaners segment is growing at 9.5% annually. The market saw a 30% increase in demand for certified organic products in 2023. Plant-based formulations dominate with a 70% market share, while enzyme-based cleaners are growing at 12% annually. North America leads with a 40% market share, while Europe is the fastest-growing region at 9.8% CAGR. The industry is focusing on developing concentrated formulations, with a 25% growth in R&D investments.
Report Overview
This report provides a deep insight into the global Natural Household Cleaners market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Natural Household Cleaners Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Natural Household Cleaners market in any manner.
Global Natural Household Cleaners Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
Henkel
P&G
Unilever
Reckitt Benckiser Group
Target Corporation
White Cat
Liby
Market Segmentation (by Type)
Surface Cleaners
Glass Cleaners
Fabric Cleaners
Market Segmentation (by Application)
Bathroom
Kitchen
Others
Geographic Segmentation
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Natural Household Cleaners
1.2 Key Market Segments
1.2.1 Natural Household Cleaners Segment by Type
1.2.2 Natural Household Cleaners Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Natural Household Cleaners Market Overview
2.1 Global Market Overview
2.1.1 Global Natural Household Cleaners Market Size (M USD) Estimates and Forecasts (2019-2030)
2.1.2 Global Natural Household Cleaners Sales Estimates and Forecasts (2019-2030)
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Natural Household Cleaners Market Competitive Landscape
3.1 Global Natural Household Cleaners Sales by Manufacturers (2019-2024)
3.2 Global Natural Household Cleaners Revenue Market Share by Manufacturers (2019-2024)
3.3 Natural Household Cleaners Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.4 Global Natural Household Cleaners Average Price by Manufacturers (2019-2024)
3.5 Manufacturers Natural Household Cleaners Sales Sites, Area Served, Product Type
3.6 Natural Household Cleaners Market Competitive Situation and Trends
3.6.1 Natural Household Cleaners Market Concentration Rate
3.6.2 Global 5 and 10 Largest Natural Household Cleaners Players Market Share by Revenue
3.6.3 Mergers & Acquisitions, Expansion
4 Natural Household Cleaners Industry Chain Analysis
4.1 Natural Household Cleaners Industry Chain Analysis
4.2 Market Overview of Key Raw Materials
4.3 Midstream Market Analysis
4.4 Downstream Customer Analysis
5 The Development and Dynamics of Natural Household Cleaners Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 New Product Developments
5.5.2 Mergers & Acquisitions
5.5.3 Expansions
5.5.4 Collaboration/Supply Contracts
5.6 Industry Policies
6 Natural Household Cleaners Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Natural Household Cleaners Sales Market Share by Type (2019-2024)
6.3 Global Natural Household Cleaners Market Size Market Share by Type (2019-2024)
6.4 Global Natural Household Cleaners Price by Type (2019-2024)
7 Natural Household Cleaners Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Natural Household Cleaners Market Sales by Application (2019-2024)
7.3 Global Natural Household Cleaners Market Size (M USD) by Application (2019-2024)
7.4 Global Natural Household Cleaners Sales Growth Rate by Application (2019-2024)
8 Natural Household Cleaners Market Segmentation by Region
8.1 Global Natural Household Cleaners Sales by Region
8.1.1 Global Natural Household Cleaners Sales by Region
8.1.2 Global Natural Household Cleaners Sales Market Share by Region
8.2 North America
8.2.1 North America Natural Household Cleaners Sales by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Natural Household Cleaners Sales by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Natural Household Cleaners Sales by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Natural Household Cleaners Sales by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Natural Household Cleaners Sales by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 Henkel
9.1.1 Henkel Natural Household Cleaners Basic Information
9.1.2 Henkel Natural Household Cleaners Product Overview
9.1.3 Henkel Natural Household Cleaners Product Market Performance
9.1.4 Henkel Business Overview
9.1.5 Henkel Natural Household Cleaners SWOT Analysis
9.1.6 Henkel Recent Developments
9.2 PandG
9.2.1 PandG Natural Household Cleaners Basic Information
9.2.2 PandG Natural Household Cleaners Product Overview
9.2.3 PandG Natural Household Cleaners Product Market Performance
9.2.4 PandG Business Overview
9.2.5 PandG Natural Household Cleaners SWOT Analysis
9.2.6 PandG Recent Developments
9.3 Unilever
9.3.1 Unilever Natural Household Cleaners Basic Information
9.3.2 Unilever Natural Household Cleaners Product Overview
9.3.3 Unilever Natural Household Cleaners Product Market Performance
9.3.4 Unilever Natural Household Cleaners SWOT Analysis
9.3.5 Unilever Business Overview
9.3.6 Unilever Recent Developments
9.4 Reckitt Benckiser Group
9.4.1 Reckitt Benckiser Group Natural Household Cleaners Basic Information
9.4.2 Reckitt Benckiser Group Natural Household Cleaners Product Overview
9.4.3 Reckitt Benckiser Group Natural Household Cleaners Product Market Performance
9.4.4 Reckitt Benckiser Group Business Overview
9.4.5 Reckitt Benckiser Group Recent Developments
9.5 Target Corporation
9.5.1 Target Corporation Natural Household Cleaners Basic Information
9.5.2 Target Corporation Natural Household Cleaners Product Overview
9.5.3 Target Corporation Natural Household Cleaners Product Market Performance
9.5.4 Target Corporation Business Overview
9.5.5 Target Corporation Recent Developments
9.6 White Cat
9.6.1 White Cat Natural Household Cleaners Basic Information
9.6.2 White Cat Natural Household Cleaners Product Overview
9.6.3 White Cat Natural Household Cleaners Product Market Performance
9.6.4 White Cat Business Overview
9.6.5 White Cat Recent Developments
9.7 Liby
9.7.1 Liby Natural Household Cleaners Basic Information
9.7.2 Liby Natural Household Cleaners Product Overview
9.7.3 Liby Natural Household Cleaners Product Market Performance
9.7.4 Liby Business Overview
9.7.5 Liby Recent Developments
10 Natural Household Cleaners Market Forecast by Region
10.1 Global Natural Household Cleaners Market Size Forecast
10.2 Global Natural Household Cleaners Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Natural Household Cleaners Market Size Forecast by Country
10.2.3 Asia Pacific Natural Household Cleaners Market Size Forecast by Region
10.2.4 South America Natural Household Cleaners Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Natural Household Cleaners by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Natural Household Cleaners Market Forecast by Type (2025-2030)
11.1.1 Global Forecasted Sales of Natural Household Cleaners by Type (2025-2030)
11.1.2 Global Natural Household Cleaners Market Size Forecast by Type (2025-2030)
11.1.3 Global Forecasted Price of Natural Household Cleaners by Type (2025-2030)
11.2 Global Natural Household Cleaners Market Forecast by Application (2025-2030)
11.2.1 Global Natural Household Cleaners Sales (K Units) Forecast by Application
11.2.2 Global Natural Household Cleaners Market Size (M USD) Forecast by Application (2025-2030)
12 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Natural Household Cleaners Market Size Comparison by Region (M USD)
Table 5. Global Natural Household Cleaners Sales (K Units) by Manufacturers (2019-2024)
Table 6. Global Natural Household Cleaners Sales Market Share by Manufacturers (2019-2024)
Table 7. Global Natural Household Cleaners Revenue (M USD) by Manufacturers (2019-2024)
Table 8. Global Natural Household Cleaners Revenue Share by Manufacturers (2019-2024)
Table 9. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Natural Household Cleaners as of 2022)
Table 10. Global Market Natural Household Cleaners Average Price (USD/Unit) of Key Manufacturers (2019-2024)
Table 11. Manufacturers Natural Household Cleaners Sales Sites and Area Served
Table 12. Manufacturers Natural Household Cleaners Product Type
Table 13. Global Natural Household Cleaners Manufacturers Market Concentration Ratio (CR5 and HHI)
Table 14. Mergers & Acquisitions, Expansion Plans
Table 15. Industry Chain Map of Natural Household Cleaners
Table 16. Market Overview of Key Raw Materials
Table 17. Midstream Market Analysis
Table 18. Downstream Customer Analysis
Table 19. Key Development Trends
Table 20. Driving Factors
Table 21. Natural Household Cleaners Market Challenges
Table 22. Global Natural Household Cleaners Sales by Type (K Units)
Table 23. Global Natural Household Cleaners Market Size by Type (M USD)
Table 24. Global Natural Household Cleaners Sales (K Units) by Type (2019-2024)
Table 25. Global Natural Household Cleaners Sales Market Share by Type (2019-2024)
Table 26. Global Natural Household Cleaners Market Size (M USD) by Type (2019-2024)
Table 27. Global Natural Household Cleaners Market Size Share by Type (2019-2024)
Table 28. Global Natural Household Cleaners Price (USD/Unit) by Type (2019-2024)
Table 29. Global Natural Household Cleaners Sales (K Units) by Application
Table 30. Global Natural Household Cleaners Market Size by Application
Table 31. Global Natural Household Cleaners Sales by Application (2019-2024) & (K Units)
Table 32. Global Natural Household Cleaners Sales Market Share by Application (2019-2024)
Table 33. Global Natural Household Cleaners Sales by Application (2019-2024) & (M USD)
Table 34. Global Natural Household Cleaners Market Share by Application (2019-2024)
Table 35. Global Natural Household Cleaners Sales Growth Rate by Application (2019-2024)
Table 36. Global Natural Household Cleaners Sales by Region (2019-2024) & (K Units)
Table 37. Global Natural Household Cleaners Sales Market Share by Region (2019-2024)
Table 38. North America Natural Household Cleaners Sales by Country (2019-2024) & (K Units)
Table 39. Europe Natural Household Cleaners Sales by Country (2019-2024) & (K Units)
Table 40. Asia Pacific Natural Household Cleaners Sales by Region (2019-2024) & (K Units)
Table 41. South America Natural Household Cleaners Sales by Country (2019-2024) & (K Units)
Table 42. Middle East and Africa Natural Household Cleaners Sales by Region (2019-2024) & (K Units)
Table 43. Henkel Natural Household Cleaners Basic Information
Table 44. Henkel Natural Household Cleaners Product Overview
Table 45. Henkel Natural Household Cleaners Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 46. Henkel Business Overview
Table 47. Henkel Natural Household Cleaners SWOT Analysis
Table 48. Henkel Recent Developments
Table 49. PandG Natural Household Cleaners Basic Information
Table 50. PandG Natural Household Cleaners Product Overview
Table 51. PandG Natural Household Cleaners Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 52. PandG Business Overview
Table 53. PandG Natural Household Cleaners SWOT Analysis
Table 54. PandG Recent Developments
Table 55. Unilever Natural Household Cleaners Basic Information
Table 56. Unilever Natural Household Cleaners Product Overview
Table 57. Unilever Natural Household Cleaners Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 58. Unilever Natural Household Cleaners SWOT Analysis
Table 59. Unilever Business Overview
Table 60. Unilever Recent Developments
Table 61. Reckitt Benckiser Group Natural Household Cleaners Basic Information
Table 62. Reckitt Benckiser Group Natural Household Cleaners Product Overview
Table 63. Reckitt Benckiser Group Natural Household Cleaners Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 64. Reckitt Benckiser Group Business Overview
Table 65. Reckitt Benckiser Group Recent Developments
Table 66. Target Corporation Natural Household Cleaners Basic Information
Table 67. Target Corporation Natural Household Cleaners Product Overview
Table 68. Target Corporation Natural Household Cleaners Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 69. Target Corporation Business Overview
Table 70. Target Corporation Recent Developments
Table 71. White Cat Natural Household Cleaners Basic Information
Table 72. White Cat Natural Household Cleaners Product Overview
Table 73. White Cat Natural Household Cleaners Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 74. White Cat Business Overview
Table 75. White Cat Recent Developments
Table 76. Liby Natural Household Cleaners Basic Information
Table 77. Liby Natural Household Cleaners Product Overview
Table 78. Liby Natural Household Cleaners Sales (K Units), Revenue (M USD), Price (USD/Unit) and Gross Margin (2019-2024)
Table 79. Liby Business Overview
Table 80. Liby Recent Developments
Table 81. Global Natural Household Cleaners Sales Forecast by Region (2025-2030) & (K Units)
Table 82. Global Natural Household Cleaners Market Size Forecast by Region (2025-2030) & (M USD)
Table 83. North America Natural Household Cleaners Sales Forecast by Country (2025-2030) & (K Units)
Table 84. North America Natural Household Cleaners Market Size Forecast by Country (2025-2030) & (M USD)
Table 85. Europe Natural Household Cleaners Sales Forecast by Country (2025-2030) & (K Units)
Table 86. Europe Natural Household Cleaners Market Size Forecast by Country (2025-2030) & (M USD)
Table 87. Asia Pacific Natural Household Cleaners Sales Forecast by Region (2025-2030) & (K Units)
Table 88. Asia Pacific Natural Household Cleaners Market Size Forecast by Region (2025-2030) & (M USD)
Table 89. South America Natural Household Cleaners Sales Forecast by Country (2025-2030) & (K Units)
Table 90. South America Natural Household Cleaners Market Size Forecast by Country (2025-2030) & (M USD)
Table 91. Middle East and Africa Natural Household Cleaners Consumption Forecast by Country (2025-2030) & (Units)
Table 92. Middle East and Africa Natural Household Cleaners Market Size Forecast by Country (2025-2030) & (M USD)
Table 93. Global Natural Household Cleaners Sales Forecast by Type (2025-2030) & (K Units)
Table 94. Global Natural Household Cleaners Market Size Forecast by Type (2025-2030) & (M USD)
Table 95. Global Natural Household Cleaners Price Forecast by Type (2025-2030) & (USD/Unit)
Table 96. Global Natural Household Cleaners Sales (K Units) Forecast by Application (2025-2030)
Table 97. Global Natural Household Cleaners Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Product Picture of Natural Household Cleaners
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Natural Household Cleaners Market Size (M USD), 2019-2030
Figure 5. Global Natural Household Cleaners Market Size (M USD) (2019-2030)
Figure 6. Global Natural Household Cleaners Sales (K Units) & (2019-2030)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 8. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 9. Evaluation Matrix of Regional Market Development Potential
Figure 10. Natural Household Cleaners Market Size by Country (M USD)
Figure 11. Natural Household Cleaners Sales Share by Manufacturers in 2023
Figure 12. Global Natural Household Cleaners Revenue Share by Manufacturers in 2023
Figure 13. Natural Household Cleaners Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 14. Global Market Natural Household Cleaners Average Price (USD/Unit) of Key Manufacturers in 2023
Figure 15. The Global 5 and 10 Largest Players: Market Share by Natural Household Cleaners Revenue in 2023
Figure 16. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 17. Global Natural Household Cleaners Market Share by Type
Figure 18. Sales Market Share of Natural Household Cleaners by Type (2019-2024)
Figure 19. Sales Market Share of Natural Household Cleaners by Type in 2023
Figure 20. Market Size Share of Natural Household Cleaners by Type (2019-2024)
Figure 21. Market Size Market Share of Natural Household Cleaners by Type in 2023
Figure 22. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 23. Global Natural Household Cleaners Market Share by Application
Figure 24. Global Natural Household Cleaners Sales Market Share by Application (2019-2024)
Figure 25. Global Natural Household Cleaners Sales Market Share by Application in 2023
Figure 26. Global Natural Household Cleaners Market Share by Application (2019-2024)
Figure 27. Global Natural Household Cleaners Market Share by Application in 2023
Figure 28. Global Natural Household Cleaners Sales Growth Rate by Application (2019-2024)
Figure 29. Global Natural Household Cleaners Sales Market Share by Region (2019-2024)
Figure 30. North America Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 31. North America Natural Household Cleaners Sales Market Share by Country in 2023
Figure 32. U.S. Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 33. Canada Natural Household Cleaners Sales (K Units) and Growth Rate (2019-2024)
Figure 34. Mexico Natural Household Cleaners Sales (Units) and Growth Rate (2019-2024)
Figure 35. Europe Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 36. Europe Natural Household Cleaners Sales Market Share by Country in 2023
Figure 37. Germany Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 38. France Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 39. U.K. Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 40. Italy Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 41. Russia Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 42. Asia Pacific Natural Household Cleaners Sales and Growth Rate (K Units)
Figure 43. Asia Pacific Natural Household Cleaners Sales Market Share by Region in 2023
Figure 44. China Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 45. Japan Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 46. South Korea Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 47. India Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 48. Southeast Asia Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 49. South America Natural Household Cleaners Sales and Growth Rate (K Units)
Figure 50. South America Natural Household Cleaners Sales Market Share by Country in 2023
Figure 51. Brazil Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 52. Argentina Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 53. Columbia Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 54. Middle East and Africa Natural Household Cleaners Sales and Growth Rate (K Units)
Figure 55. Middle East and Africa Natural Household Cleaners Sales Market Share by Region in 2023
Figure 56. Saudi Arabia Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 57. UAE Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 58. Egypt Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 59. Nigeria Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 60. South Africa Natural Household Cleaners Sales and Growth Rate (2019-2024) & (K Units)
Figure 61. Global Natural Household Cleaners Sales Forecast by Volume (2019-2030) & (K Units)
Figure 62. Global Natural Household Cleaners Market Size Forecast by Value (2019-2030) & (M USD)
Figure 63. Global Natural Household Cleaners Sales Market Share Forecast by Type (2025-2030)
Figure 64. Global Natural Household Cleaners Market Share Forecast by Type (2025-2030)
Figure 65. Global Natural Household Cleaners Sales Forecast by Application (2025-2030)
Figure 66. Global Natural Household Cleaners Market Share Forecast by Application (2025-2030)
