Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
This report aims to provide a comprehensive presentation of the global market for Online Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Online Advertising. This report contains market size and forecasts of Online Advertising in global, including the following market information:
Global Online Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Online Advertising market was valued at US$ 235310 million in 2022 and is projected to reach US$ 847930 million by 2029, at a CAGR of 20.1% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.
We surveyed the Online Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Online Advertising Market, by Format, 2018-2023, 2024-2029 ($ millions)
Global Online Advertising Market Segment Percentages, by Format, 2022 (%)
Social Media
Search Engine
Video
Email
Others
Global Online Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Online Advertising Market Segment Percentages, by Application, 2022 (%)
Automotive
BFSI
Education
Healthcare
Retail
Telecommunication and Information Technology-Enabled Services (ITES)
Others
Global Online Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Online Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Online Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Online Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Amazon
Aol
Baidu
Facebook
Google
IAC
Linkedin
Microsoft
Twitter
Yahoo
Outline of Major Chapters:
Chapter 1: Introduces the definition of Online Advertising, market overview.
Chapter 2: Global Online Advertising market size in revenue.
Chapter 3: Detailed analysis of Online Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by format, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Online Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Online Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Format
1.2.2 Market by Application
1.3 Global Online Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Online Advertising Overall Market Size
2.1 Global Online Advertising Market Size: 2022 VS 2029
2.2 Global Online Advertising Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Online Advertising Players in Global Market
3.2 Top Global Online Advertising Companies Ranked by Revenue
3.3 Global Online Advertising Revenue by Companies
3.4 Top 3 and Top 5 Online Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies Online Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Online Advertising Players in Global Market
3.6.1 List of Global Tier 1 Online Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 Online Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Format - Global Online Advertising Market Size Markets, 2022 & 2029
4.1.2 Social Media
4.1.3 Search Engine
4.1.4 Video
4.1.5 Email
4.1.6 Others
4.2 By Format - Global Online Advertising Revenue & Forecasts
4.2.1 By Format - Global Online Advertising Revenue, 2018-2023
4.2.2 By Format - Global Online Advertising Revenue, 2024-2029
4.2.3 By Format - Global Online Advertising Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Online Advertising Market Size, 2022 & 2029
5.1.2 Automotive
5.1.3 BFSI
5.1.4 Education
5.1.5 Healthcare
5.1.6 Retail
5.1.7 Telecommunication and Information Technology-Enabled Services (ITES)
5.1.8 Others
5.2 By Application - Global Online Advertising Revenue & Forecasts
5.2.1 By Application - Global Online Advertising Revenue, 2018-2023
5.2.2 By Application - Global Online Advertising Revenue, 2024-2029
5.2.3 By Application - Global Online Advertising Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Online Advertising Market Size, 2022 & 2029
6.2 By Region - Global Online Advertising Revenue & Forecasts
6.2.1 By Region - Global Online Advertising Revenue, 2018-2023
6.2.2 By Region - Global Online Advertising Revenue, 2024-2029
6.2.3 By Region - Global Online Advertising Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Online Advertising Revenue, 2018-2029
6.3.2 US Online Advertising Market Size, 2018-2029
6.3.3 Canada Online Advertising Market Size, 2018-2029
6.3.4 Mexico Online Advertising Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Online Advertising Revenue, 2018-2029
6.4.2 Germany Online Advertising Market Size, 2018-2029
6.4.3 France Online Advertising Market Size, 2018-2029
6.4.4 U.K. Online Advertising Market Size, 2018-2029
6.4.5 Italy Online Advertising Market Size, 2018-2029
6.4.6 Russia Online Advertising Market Size, 2018-2029
6.4.7 Nordic Countries Online Advertising Market Size, 2018-2029
6.4.8 Benelux Online Advertising Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Online Advertising Revenue, 2018-2029
6.5.2 China Online Advertising Market Size, 2018-2029
6.5.3 Japan Online Advertising Market Size, 2018-2029
6.5.4 South Korea Online Advertising Market Size, 2018-2029
6.5.5 Southeast Asia Online Advertising Market Size, 2018-2029
6.5.6 India Online Advertising Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Online Advertising Revenue, 2018-2029
6.6.2 Brazil Online Advertising Market Size, 2018-2029
6.6.3 Argentina Online Advertising Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Online Advertising Revenue, 2018-2029
6.7.2 Turkey Online Advertising Market Size, 2018-2029
6.7.3 Israel Online Advertising Market Size, 2018-2029
6.7.4 Saudi Arabia Online Advertising Market Size, 2018-2029
6.7.5 UAE Online Advertising Market Size, 2018-2029
7 Online Advertising Companies Profiles
7.1 Amazon
7.1.1 Amazon Company Summary
7.1.2 Amazon Business Overview
7.1.3 Amazon Online Advertising Major Product Offerings
7.1.4 Amazon Online Advertising Revenue in Global Market (2018-2023)
7.1.5 Amazon Key News & Latest Developments
7.2 Aol
7.2.1 Aol Company Summary
7.2.2 Aol Business Overview
7.2.3 Aol Online Advertising Major Product Offerings
7.2.4 Aol Online Advertising Revenue in Global Market (2018-2023)
7.2.5 Aol Key News & Latest Developments
7.3 Baidu
7.3.1 Baidu Company Summary
7.3.2 Baidu Business Overview
7.3.3 Baidu Online Advertising Major Product Offerings
7.3.4 Baidu Online Advertising Revenue in Global Market (2018-2023)
7.3.5 Baidu Key News & Latest Developments
7.4 Facebook
7.4.1 Facebook Company Summary
7.4.2 Facebook Business Overview
7.4.3 Facebook Online Advertising Major Product Offerings
7.4.4 Facebook Online Advertising Revenue in Global Market (2018-2023)
7.4.5 Facebook Key News & Latest Developments
7.5 Google
7.5.1 Google Company Summary
7.5.2 Google Business Overview
7.5.3 Google Online Advertising Major Product Offerings
7.5.4 Google Online Advertising Revenue in Global Market (2018-2023)
7.5.5 Google Key News & Latest Developments
7.6 IAC
7.6.1 IAC Company Summary
7.6.2 IAC Business Overview
7.6.3 IAC Online Advertising Major Product Offerings
7.6.4 IAC Online Advertising Revenue in Global Market (2018-2023)
7.6.5 IAC Key News & Latest Developments
7.7 Linkedin
7.7.1 Linkedin Company Summary
7.7.2 Linkedin Business Overview
7.7.3 Linkedin Online Advertising Major Product Offerings
7.7.4 Linkedin Online Advertising Revenue in Global Market (2018-2023)
7.7.5 Linkedin Key News & Latest Developments
7.8 Microsoft
7.8.1 Microsoft Company Summary
7.8.2 Microsoft Business Overview
7.8.3 Microsoft Online Advertising Major Product Offerings
7.8.4 Microsoft Online Advertising Revenue in Global Market (2018-2023)
7.8.5 Microsoft Key News & Latest Developments
7.9 Twitter
7.9.1 Twitter Company Summary
7.9.2 Twitter Business Overview
7.9.3 Twitter Online Advertising Major Product Offerings
7.9.4 Twitter Online Advertising Revenue in Global Market (2018-2023)
7.9.5 Twitter Key News & Latest Developments
7.10 Yahoo
7.10.1 Yahoo Company Summary
7.10.2 Yahoo Business Overview
7.10.3 Yahoo Online Advertising Major Product Offerings
7.10.4 Yahoo Online Advertising Revenue in Global Market (2018-2023)
7.10.5 Yahoo Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Online Advertising Market Opportunities & Trends in Global Market
Table 2. Online Advertising Market Drivers in Global Market
Table 3. Online Advertising Market Restraints in Global Market
Table 4. Key Players of Online Advertising in Global Market
Table 5. Top Online Advertising Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Online Advertising Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Online Advertising Revenue Share by Companies, 2018-2023
Table 8. Global Companies Online Advertising Product Type
Table 9. List of Global Tier 1 Online Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Online Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Format ? Global Online Advertising Revenue, (US$, Mn), 2022 & 2029
Table 12. By Format - Online Advertising Revenue in Global (US$, Mn), 2018-2023
Table 13. By Format - Online Advertising Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Online Advertising Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Online Advertising Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Online Advertising Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Online Advertising Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Online Advertising Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Online Advertising Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Online Advertising Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Online Advertising Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Online Advertising Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Online Advertising Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Online Advertising Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Online Advertising Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Online Advertising Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Online Advertising Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Online Advertising Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Online Advertising Revenue, (US$, Mn), 2024-2029
Table 30. Amazon Company Summary
Table 31. Amazon Online Advertising Product Offerings
Table 32. Amazon Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 33. Amazon Key News & Latest Developments
Table 34. Aol Company Summary
Table 35. Aol Online Advertising Product Offerings
Table 36. Aol Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 37. Aol Key News & Latest Developments
Table 38. Baidu Company Summary
Table 39. Baidu Online Advertising Product Offerings
Table 40. Baidu Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 41. Baidu Key News & Latest Developments
Table 42. Facebook Company Summary
Table 43. Facebook Online Advertising Product Offerings
Table 44. Facebook Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 45. Facebook Key News & Latest Developments
Table 46. Google Company Summary
Table 47. Google Online Advertising Product Offerings
Table 48. Google Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 49. Google Key News & Latest Developments
Table 50. IAC Company Summary
Table 51. IAC Online Advertising Product Offerings
Table 52. IAC Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 53. IAC Key News & Latest Developments
Table 54. Linkedin Company Summary
Table 55. Linkedin Online Advertising Product Offerings
Table 56. Linkedin Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 57. Linkedin Key News & Latest Developments
Table 58. Microsoft Company Summary
Table 59. Microsoft Online Advertising Product Offerings
Table 60. Microsoft Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 61. Microsoft Key News & Latest Developments
Table 62. Twitter Company Summary
Table 63. Twitter Online Advertising Product Offerings
Table 64. Twitter Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 65. Twitter Key News & Latest Developments
Table 66. Yahoo Company Summary
Table 67. Yahoo Online Advertising Product Offerings
Table 68. Yahoo Online Advertising Revenue (US$, Mn) & (2018-2023)
Table 69. Yahoo Key News & Latest Developments
List of Figures
Figure 1. Online Advertising Segment by Format in 2022
Figure 2. Online Advertising Segment by Application in 2022
Figure 3. Global Online Advertising Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Online Advertising Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Online Advertising Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Online Advertising Revenue in 2022
Figure 8. By Format - Global Online Advertising Revenue Market Share, 2018-2029
Figure 9. By Application - Global Online Advertising Revenue Market Share, 2018-2029
Figure 10. By Format - Global Online Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Format - Global Online Advertising Revenue Market Share, 2018-2029
Figure 12. By Application - Global Online Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Online Advertising Revenue Market Share, 2018-2029
Figure 14. By Region - Global Online Advertising Revenue Market Share, 2018-2029
Figure 15. By Country - North America Online Advertising Revenue Market Share, 2018-2029
Figure 16. US Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Online Advertising Revenue Market Share, 2018-2029
Figure 20. Germany Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 21. France Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Online Advertising Revenue Market Share, 2018-2029
Figure 28. China Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 32. India Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Online Advertising Revenue Market Share, 2018-2029
Figure 34. Brazil Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Online Advertising Revenue Market Share, 2018-2029
Figure 37. Turkey Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Online Advertising Revenue, (US$, Mn), 2018-2029
Figure 41. Amazon Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Aol Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Baidu Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. Facebook Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Google Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. IAC Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. Linkedin Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Microsoft Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. Twitter Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Yahoo Online Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
