The global market size was valued at US$ 145.67 billion in 2024 and is projected to reach US$ 289450.0 million by 2030, at a CAGR of 12.10% during the forecast period 2024-2030.
The United States market size was valued at US$ 52.34 billion in 2024 and is projected to reach US$ 98.67 billion by 2030, at a CAGR of 11.2% during the forecast period 2024-2030.
Automated buying and selling of digital ad inventory.
Ad impressions reached 12.5 trillion in 2023. Mobile displays grow at 14.5% annually. Market saw 58% increase in AI-driven targeting. Standards adopted in 92 countries. Future investments of US$ 23.45 billion planned by 2026. North America leads with 42% market share.
Report Overview
Programmatic paid advertising solutions offer an automated way to serve up tailored content to targeted individuals within a defined budget. For marketers, it promises a way to get more from your online digital marketing budget.
This report provides a deep insight into the global Programmatic Advertising Display market covering all its essential aspects. This ranges from a macro overview of the market to micro details of the market size, competitive landscape, development trend, niche market, key market drivers and challenges, SWOT analysis, value chain analysis, etc.
The analysis helps the reader to shape the competition within the industries and strategies for the competitive environment to enhance the potential profit. Furthermore, it provides a simple framework for evaluating and accessing the position of the business organization. The report structure also focuses on the competitive landscape of the Global Programmatic Advertising Display Market, this report introduces in detail the market share, market performance, product situation, operation situation, etc. of the main players, which helps the readers in the industry to identify the main competitors and deeply understand the competition pattern of the market.
In a word, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the Programmatic Advertising Display market in any manner.
Global Programmatic Advertising Display Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Company
- AOL
- BrightRoll
- SpotXchange
- Tremor Video
- TubeMogul
Market Segmentation (by Type)
Market Segmentation (by Application)
- Desktop Banners
- Mobile Banners
- Desktop Videos
- Mobile Videos
Geographic Segmentation
- North America (USA, Canada, Mexico)
- Europe (Germany, UK, France, Russia, Italy, Rest of Europe)
- Asia-Pacific (China, Japan, South Korea, India, Southeast Asia, Rest of Asia-Pacific)
- South America (Brazil, Argentina, Columbia, Rest of South America)
- The Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria, South Africa, Rest of MEA)
Key Benefits of This Market Research:
- Industry drivers, restraints, and opportunities covered in the study
- Neutral perspective on the market performance
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Potential & niche segments and regions exhibiting promising growth covered
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Programmatic Advertising Display Market
Overview of the regional outlook of the Programmatic Advertising Display Market:
Key Reasons to Buy this Report:
- Access to date statistics compiled by our researchers. These provide you with historical and forecast data, which is analyzed to tell you why your market is set to change
- This enables you to anticipate market changes to remain ahead of your competitors
- You will be able to copy data from the Excel spreadsheet straight into your marketing plans, business presentations, or other strategic documents
- The concise analysis, clear graph, and table format will enable you to pinpoint the information you require quickly
- Provision of market value (USD Billion) data for each segment and sub-segment
- Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
- Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
- Competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions, and acquisitions in the past five years of companies profiled
- Extensive company profiles comprising of company overview, company insights, product benchmarking, and SWOT analysis for the major market players
- The current as well as the future market outlook of the industry concerning recent developments which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
- Includes in-depth analysis of the market from various perspectives through Porter
TABLE OF CONTENTS
Table of Contents
1 Research Methodology and Statistical Scope
1.1 Market Definition and Statistical Scope of Programmatic Advertising Display
1.2 Key Market Segments
1.2.1 Programmatic Advertising Display Segment by Type
1.2.2 Programmatic Advertising Display Segment by Application
1.3 Methodology & Sources of Information
1.3.1 Research Methodology
1.3.2 Research Process
1.3.3 Market Breakdown and Data Triangulation
1.3.4 Base Year
1.3.5 Report Assumptions & Caveats
2 Programmatic Advertising Display Market Overview
2.1 Global Market Overview
2.2 Market Segment Executive Summary
2.3 Global Market Size by Region
3 Programmatic Advertising Display Market Competitive Landscape
3.1 Global Programmatic Advertising Display Revenue Market Share by Company (2019-2024)
3.2 Programmatic Advertising Display Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Company Programmatic Advertising Display Market Size Sites, Area Served, Product Type
3.4 Programmatic Advertising Display Market Competitive Situation and Trends
3.4.1 Programmatic Advertising Display Market Concentration Rate
3.4.2 Global 5 and 10 Largest Programmatic Advertising Display Players Market Share by Revenue
3.4.3 Mergers & Acquisitions, Expansion
4 Programmatic Advertising Display Value Chain Analysis
4.1 Programmatic Advertising Display Value Chain Analysis
4.2 Midstream Market Analysis
4.3 Downstream Customer Analysis
5 The Development and Dynamics of Programmatic Advertising Display Market
5.1 Key Development Trends
5.2 Driving Factors
5.3 Market Challenges
5.4 Market Restraints
5.5 Industry News
5.5.1 Mergers & Acquisitions
5.5.2 Expansions
5.5.3 Collaboration/Supply Contracts
5.6 Industry Policies
6 Programmatic Advertising Display Market Segmentation by Type
6.1 Evaluation Matrix of Segment Market Development Potential (Type)
6.2 Global Programmatic Advertising Display Market Size Market Share by Type (2019-2024)
6.3 Global Programmatic Advertising Display Market Size Growth Rate by Type (2019-2024)
7 Programmatic Advertising Display Market Segmentation by Application
7.1 Evaluation Matrix of Segment Market Development Potential (Application)
7.2 Global Programmatic Advertising Display Market Size (M USD) by Application (2019-2024)
7.3 Global Programmatic Advertising Display Market Size Growth Rate by Application (2019-2024)
8 Programmatic Advertising Display Market Segmentation by Region
8.1 Global Programmatic Advertising Display Market Size by Region
8.1.1 Global Programmatic Advertising Display Market Size by Region
8.1.2 Global Programmatic Advertising Display Market Size Market Share by Region
8.2 North America
8.2.1 North America Programmatic Advertising Display Market Size by Country
8.2.2 U.S.
8.2.3 Canada
8.2.4 Mexico
8.3 Europe
8.3.1 Europe Programmatic Advertising Display Market Size by Country
8.3.2 Germany
8.3.3 France
8.3.4 U.K.
8.3.5 Italy
8.3.6 Russia
8.4 Asia Pacific
8.4.1 Asia Pacific Programmatic Advertising Display Market Size by Region
8.4.2 China
8.4.3 Japan
8.4.4 South Korea
8.4.5 India
8.4.6 Southeast Asia
8.5 South America
8.5.1 South America Programmatic Advertising Display Market Size by Country
8.5.2 Brazil
8.5.3 Argentina
8.5.4 Columbia
8.6 Middle East and Africa
8.6.1 Middle East and Africa Programmatic Advertising Display Market Size by Region
8.6.2 Saudi Arabia
8.6.3 UAE
8.6.4 Egypt
8.6.5 Nigeria
8.6.6 South Africa
9 Key Companies Profile
9.1 AOL
9.1.1 AOL Programmatic Advertising Display Basic Information
9.1.2 AOL Programmatic Advertising Display Product Overview
9.1.3 AOL Programmatic Advertising Display Product Market Performance
9.1.4 AOL Programmatic Advertising Display SWOT Analysis
9.1.5 AOL Business Overview
9.1.6 AOL Recent Developments
9.2 BrightRoll
9.2.1 BrightRoll Programmatic Advertising Display Basic Information
9.2.2 BrightRoll Programmatic Advertising Display Product Overview
9.2.3 BrightRoll Programmatic Advertising Display Product Market Performance
9.2.4 BrightRoll Programmatic Advertising Display SWOT Analysis
9.2.5 BrightRoll Business Overview
9.2.6 BrightRoll Recent Developments
9.3 SpotXchange
9.3.1 SpotXchange Programmatic Advertising Display Basic Information
9.3.2 SpotXchange Programmatic Advertising Display Product Overview
9.3.3 SpotXchange Programmatic Advertising Display Product Market Performance
9.3.4 SpotXchange Programmatic Advertising Display SWOT Analysis
9.3.5 SpotXchange Business Overview
9.3.6 SpotXchange Recent Developments
9.4 Tremor Video
9.4.1 Tremor Video Programmatic Advertising Display Basic Information
9.4.2 Tremor Video Programmatic Advertising Display Product Overview
9.4.3 Tremor Video Programmatic Advertising Display Product Market Performance
9.4.4 Tremor Video Business Overview
9.4.5 Tremor Video Recent Developments
9.5 TubeMogul
9.5.1 TubeMogul Programmatic Advertising Display Basic Information
9.5.2 TubeMogul Programmatic Advertising Display Product Overview
9.5.3 TubeMogul Programmatic Advertising Display Product Market Performance
9.5.4 TubeMogul Business Overview
9.5.5 TubeMogul Recent Developments
10 Programmatic Advertising Display Regional Market Forecast
10.1 Global Programmatic Advertising Display Market Size Forecast
10.2 Global Programmatic Advertising Display Market Forecast by Region
10.2.1 North America Market Size Forecast by Country
10.2.2 Europe Programmatic Advertising Display Market Size Forecast by Country
10.2.3 Asia Pacific Programmatic Advertising Display Market Size Forecast by Region
10.2.4 South America Programmatic Advertising Display Market Size Forecast by Country
10.2.5 Middle East and Africa Forecasted Consumption of Programmatic Advertising Display by Country
11 Forecast Market by Type and by Application (2025-2030)
11.1 Global Programmatic Advertising Display Market Forecast by Type (2025-2030)
11.2 Global Programmatic Advertising Display Market Forecast by Application (2025-2030)
12 Conclusion and Key Findings
LIST OF TABLES & FIGURES
List of Tables
Table 1. Introduction of the Type
Table 2. Introduction of the Application
Table 3. Market Size (M USD) Segment Executive Summary
Table 4. Programmatic Advertising Display Market Size Comparison by Region (M USD)
Table 5. Global Programmatic Advertising Display Revenue (M USD) by Company (2019-2024)
Table 6. Global Programmatic Advertising Display Revenue Share by Company (2019-2024)
Table 7. Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Advertising Display as of 2022)
Table 8. Company Programmatic Advertising Display Market Size Sites and Area Served
Table 9. Company Programmatic Advertising Display Product Type
Table 10. Global Programmatic Advertising Display Company Market Concentration Ratio (CR5 and HHI)
Table 11. Mergers & Acquisitions, Expansion Plans
Table 12. Value Chain Map of Programmatic Advertising Display
Table 13. Midstream Market Analysis
Table 14. Downstream Customer Analysis
Table 15. Key Development Trends
Table 16. Driving Factors
Table 17. Programmatic Advertising Display Market Challenges
Table 18. Global Programmatic Advertising Display Market Size by Type (M USD)
Table 19. Global Programmatic Advertising Display Market Size (M USD) by Type (2019-2024)
Table 20. Global Programmatic Advertising Display Market Size Share by Type (2019-2024)
Table 21. Global Programmatic Advertising Display Market Size Growth Rate by Type (2019-2024)
Table 22. Global Programmatic Advertising Display Market Size by Application
Table 23. Global Programmatic Advertising Display Market Size by Application (2019-2024) & (M USD)
Table 24. Global Programmatic Advertising Display Market Share by Application (2019-2024)
Table 25. Global Programmatic Advertising Display Market Size Growth Rate by Application (2019-2024)
Table 26. Global Programmatic Advertising Display Market Size by Region (2019-2024) & (M USD)
Table 27. Global Programmatic Advertising Display Market Size Market Share by Region (2019-2024)
Table 28. North America Programmatic Advertising Display Market Size by Country (2019-2024) & (M USD)
Table 29. Europe Programmatic Advertising Display Market Size by Country (2019-2024) & (M USD)
Table 30. Asia Pacific Programmatic Advertising Display Market Size by Region (2019-2024) & (M USD)
Table 31. South America Programmatic Advertising Display Market Size by Country (2019-2024) & (M USD)
Table 32. Middle East and Africa Programmatic Advertising Display Market Size by Region (2019-2024) & (M USD)
Table 33. AOL Programmatic Advertising Display Basic Information
Table 34. AOL Programmatic Advertising Display Product Overview
Table 35. AOL Programmatic Advertising Display Revenue (M USD) and Gross Margin (2019-2024)
Table 36. AOL Programmatic Advertising Display SWOT Analysis
Table 37. AOL Business Overview
Table 38. AOL Recent Developments
Table 39. BrightRoll Programmatic Advertising Display Basic Information
Table 40. BrightRoll Programmatic Advertising Display Product Overview
Table 41. BrightRoll Programmatic Advertising Display Revenue (M USD) and Gross Margin (2019-2024)
Table 42. BrightRoll Programmatic Advertising Display SWOT Analysis
Table 43. BrightRoll Business Overview
Table 44. BrightRoll Recent Developments
Table 45. SpotXchange Programmatic Advertising Display Basic Information
Table 46. SpotXchange Programmatic Advertising Display Product Overview
Table 47. SpotXchange Programmatic Advertising Display Revenue (M USD) and Gross Margin (2019-2024)
Table 48. SpotXchange Programmatic Advertising Display SWOT Analysis
Table 49. SpotXchange Business Overview
Table 50. SpotXchange Recent Developments
Table 51. Tremor Video Programmatic Advertising Display Basic Information
Table 52. Tremor Video Programmatic Advertising Display Product Overview
Table 53. Tremor Video Programmatic Advertising Display Revenue (M USD) and Gross Margin (2019-2024)
Table 54. Tremor Video Business Overview
Table 55. Tremor Video Recent Developments
Table 56. TubeMogul Programmatic Advertising Display Basic Information
Table 57. TubeMogul Programmatic Advertising Display Product Overview
Table 58. TubeMogul Programmatic Advertising Display Revenue (M USD) and Gross Margin (2019-2024)
Table 59. TubeMogul Business Overview
Table 60. TubeMogul Recent Developments
Table 61. Global Programmatic Advertising Display Market Size Forecast by Region (2025-2030) & (M USD)
Table 62. North America Programmatic Advertising Display Market Size Forecast by Country (2025-2030) & (M USD)
Table 63. Europe Programmatic Advertising Display Market Size Forecast by Country (2025-2030) & (M USD)
Table 64. Asia Pacific Programmatic Advertising Display Market Size Forecast by Region (2025-2030) & (M USD)
Table 65. South America Programmatic Advertising Display Market Size Forecast by Country (2025-2030) & (M USD)
Table 66. Middle East and Africa Programmatic Advertising Display Market Size Forecast by Country (2025-2030) & (M USD)
Table 67. Global Programmatic Advertising Display Market Size Forecast by Type (2025-2030) & (M USD)
Table 68. Global Programmatic Advertising Display Market Size Forecast by Application (2025-2030) & (M USD)
List of Figures
Figure 1. Industrial Chain of Programmatic Advertising Display
Figure 2. Data Triangulation
Figure 3. Key Caveats
Figure 4. Global Programmatic Advertising Display Market Size (M USD), 2019-2030
Figure 5. Global Programmatic Advertising Display Market Size (M USD) (2019-2030)
Figure 6. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 7. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 8. Evaluation Matrix of Regional Market Development Potential
Figure 9. Programmatic Advertising Display Market Size by Country (M USD)
Figure 10. Global Programmatic Advertising Display Revenue Share by Company in 2023
Figure 11. Programmatic Advertising Display Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2023
Figure 12. The Global 5 and 10 Largest Players: Market Share by Programmatic Advertising Display Revenue in 2023
Figure 13. Evaluation Matrix of Segment Market Development Potential (Type)
Figure 14. Global Programmatic Advertising Display Market Share by Type
Figure 15. Market Size Share of Programmatic Advertising Display by Type (2019-2024)
Figure 16. Market Size Market Share of Programmatic Advertising Display by Type in 2022
Figure 17. Global Programmatic Advertising Display Market Size Growth Rate by Type (2019-2024)
Figure 18. Evaluation Matrix of Segment Market Development Potential (Application)
Figure 19. Global Programmatic Advertising Display Market Share by Application
Figure 20. Global Programmatic Advertising Display Market Share by Application (2019-2024)
Figure 21. Global Programmatic Advertising Display Market Share by Application in 2022
Figure 22. Global Programmatic Advertising Display Market Size Growth Rate by Application (2019-2024)
Figure 23. Global Programmatic Advertising Display Market Size Market Share by Region (2019-2024)
Figure 24. North America Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 25. North America Programmatic Advertising Display Market Size Market Share by Country in 2023
Figure 26. U.S. Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 27. Canada Programmatic Advertising Display Market Size (M USD) and Growth Rate (2019-2024)
Figure 28. Mexico Programmatic Advertising Display Market Size (Units) and Growth Rate (2019-2024)
Figure 29. Europe Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 30. Europe Programmatic Advertising Display Market Size Market Share by Country in 2023
Figure 31. Germany Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 32. France Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 33. U.K. Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 34. Italy Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 35. Russia Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 36. Asia Pacific Programmatic Advertising Display Market Size and Growth Rate (M USD)
Figure 37. Asia Pacific Programmatic Advertising Display Market Size Market Share by Region in 2023
Figure 38. China Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 39. Japan Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 40. South Korea Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 41. India Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 42. Southeast Asia Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 43. South America Programmatic Advertising Display Market Size and Growth Rate (M USD)
Figure 44. South America Programmatic Advertising Display Market Size Market Share by Country in 2023
Figure 45. Brazil Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 46. Argentina Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 47. Columbia Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 48. Middle East and Africa Programmatic Advertising Display Market Size and Growth Rate (M USD)
Figure 49. Middle East and Africa Programmatic Advertising Display Market Size Market Share by Region in 2023
Figure 50. Saudi Arabia Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 51. UAE Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 52. Egypt Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 53. Nigeria Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 54. South Africa Programmatic Advertising Display Market Size and Growth Rate (2019-2024) & (M USD)
Figure 55. Global Programmatic Advertising Display Market Size Forecast by Value (2019-2030) & (M USD)
Figure 56. Global Programmatic Advertising Display Market Share Forecast by Type (2025-2030)
Figure 57. Global Programmatic Advertising Display Market Share Forecast by Application (2025-2030)
