Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.
This report aims to provide a comprehensive presentation of the global market for Programmatic Advertising, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Advertising. This report contains market size and forecasts of Programmatic Advertising in global, including the following market information:
Global Programmatic Advertising Market Revenue, 2018-2023, 2024-2029, ($ millions)
Global top five companies in 2022 (%)
The global Programmatic Advertising market was valued at US$ 80530 million in 2022 and is projected to reach US$ 177340 million by 2029, at a CAGR of 11.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms.
We surveyed the Programmatic Advertising companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Programmatic Advertising Market, by Type, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Advertising Market Segment Percentages, by Type, 2022 (%)
Desktop Banners
Mobile Banners
Global Programmatic Advertising Market, by Application, 2018-2023, 2024-2029 ($ millions)
Global Programmatic Advertising Market Segment Percentages, by Application, 2022 (%)
Education
Finance
Media & Entertainment
Retail
Travel
Global Programmatic Advertising Market, By Region and Country, 2018-2023, 2024-2029 ($ Millions)
Global Programmatic Advertising Market Segment Percentages, By Region and Country, 2022 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Programmatic Advertising revenues in global market, 2018-2023 (estimated), ($ millions)
Key companies Programmatic Advertising revenues share in global market, 2022 (%)
Further, the report presents profiles of competitors in the market, key players include:
Rubicon Project (US)
Adroll (US)
Adobe Marketing Cloud (US)
DoubleClick (US)
Choozle (US)
AdReady (US)
DataXu (US)
Centro(US)
PulsePoint(US)
Outbrain (US)
Outline of Major Chapters:
Chapter 1: Introduces the definition of Programmatic Advertising, market overview.
Chapter 2: Global Programmatic Advertising market size in revenue.
Chapter 3: Detailed analysis of Programmatic Advertising company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6: Sales of Programmatic Advertising in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: The main points and conclusions of the report.
TABLE OF CONTENTS
1 Introduction to Research & Analysis Reports
1.1 Programmatic Advertising Market Definition
1.2 Market Segments
1.2.1 Market by Type
1.2.2 Market by Application
1.3 Global Programmatic Advertising Market Overview
1.4 Features & Benefits of This Report
1.5 Methodology & Sources of Information
1.5.1 Research Methodology
1.5.2 Research Process
1.5.3 Base Year
1.5.4 Report Assumptions & Caveats
2 Global Programmatic Advertising Overall Market Size
2.1 Global Programmatic Advertising Market Size: 2022 VS 2029
2.2 Global Programmatic Advertising Market Size, Prospects & Forecasts: 2018-2029
2.3 Key Market Trends, Opportunity, Drivers and Restraints
2.3.1 Market Opportunities & Trends
2.3.2 Market Drivers
2.3.3 Market Restraints
3 Company Landscape
3.1 Top Programmatic Advertising Players in Global Market
3.2 Top Global Programmatic Advertising Companies Ranked by Revenue
3.3 Global Programmatic Advertising Revenue by Companies
3.4 Top 3 and Top 5 Programmatic Advertising Companies in Global Market, by Revenue in 2022
3.5 Global Companies Programmatic Advertising Product Type
3.6 Tier 1, Tier 2 and Tier 3 Programmatic Advertising Players in Global Market
3.6.1 List of Global Tier 1 Programmatic Advertising Companies
3.6.2 List of Global Tier 2 and Tier 3 Programmatic Advertising Companies
4 Market Sights by Product
4.1 Overview
4.1.1 By Type - Global Programmatic Advertising Market Size Markets, 2022 & 2029
4.1.2 Desktop Banners
4.1.3 Mobile Banners
4.2 By Type - Global Programmatic Advertising Revenue & Forecasts
4.2.1 By Type - Global Programmatic Advertising Revenue, 2018-2023
4.2.2 By Type - Global Programmatic Advertising Revenue, 2024-2029
4.2.3 By Type - Global Programmatic Advertising Revenue Market Share, 2018-2029
5 Sights by Application
5.1 Overview
5.1.1 By Application - Global Programmatic Advertising Market Size, 2022 & 2029
5.1.2 Education
5.1.3 Finance
5.1.4 Media & Entertainment
5.1.5 Retail
5.1.6 Travel
5.2 By Application - Global Programmatic Advertising Revenue & Forecasts
5.2.1 By Application - Global Programmatic Advertising Revenue, 2018-2023
5.2.2 By Application - Global Programmatic Advertising Revenue, 2024-2029
5.2.3 By Application - Global Programmatic Advertising Revenue Market Share, 2018-2029
6 Sights by Region
6.1 By Region - Global Programmatic Advertising Market Size, 2022 & 2029
6.2 By Region - Global Programmatic Advertising Revenue & Forecasts
6.2.1 By Region - Global Programmatic Advertising Revenue, 2018-2023
6.2.2 By Region - Global Programmatic Advertising Revenue, 2024-2029
6.2.3 By Region - Global Programmatic Advertising Revenue Market Share, 2018-2029
6.3 North America
6.3.1 By Country - North America Programmatic Advertising Revenue, 2018-2029
6.3.2 US Programmatic Advertising Market Size, 2018-2029
6.3.3 Canada Programmatic Advertising Market Size, 2018-2029
6.3.4 Mexico Programmatic Advertising Market Size, 2018-2029
6.4 Europe
6.4.1 By Country - Europe Programmatic Advertising Revenue, 2018-2029
6.4.2 Germany Programmatic Advertising Market Size, 2018-2029
6.4.3 France Programmatic Advertising Market Size, 2018-2029
6.4.4 U.K. Programmatic Advertising Market Size, 2018-2029
6.4.5 Italy Programmatic Advertising Market Size, 2018-2029
6.4.6 Russia Programmatic Advertising Market Size, 2018-2029
6.4.7 Nordic Countries Programmatic Advertising Market Size, 2018-2029
6.4.8 Benelux Programmatic Advertising Market Size, 2018-2029
6.5 Asia
6.5.1 By Region - Asia Programmatic Advertising Revenue, 2018-2029
6.5.2 China Programmatic Advertising Market Size, 2018-2029
6.5.3 Japan Programmatic Advertising Market Size, 2018-2029
6.5.4 South Korea Programmatic Advertising Market Size, 2018-2029
6.5.5 Southeast Asia Programmatic Advertising Market Size, 2018-2029
6.5.6 India Programmatic Advertising Market Size, 2018-2029
6.6 South America
6.6.1 By Country - South America Programmatic Advertising Revenue, 2018-2029
6.6.2 Brazil Programmatic Advertising Market Size, 2018-2029
6.6.3 Argentina Programmatic Advertising Market Size, 2018-2029
6.7 Middle East & Africa
6.7.1 By Country - Middle East & Africa Programmatic Advertising Revenue, 2018-2029
6.7.2 Turkey Programmatic Advertising Market Size, 2018-2029
6.7.3 Israel Programmatic Advertising Market Size, 2018-2029
6.7.4 Saudi Arabia Programmatic Advertising Market Size, 2018-2029
6.7.5 UAE Programmatic Advertising Market Size, 2018-2029
7 Programmatic Advertising Companies Profiles
7.1 Rubicon Project (US)
7.1.1 Rubicon Project (US) Company Summary
7.1.2 Rubicon Project (US) Business Overview
7.1.3 Rubicon Project (US) Programmatic Advertising Major Product Offerings
7.1.4 Rubicon Project (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.1.5 Rubicon Project (US) Key News & Latest Developments
7.2 Adroll (US)
7.2.1 Adroll (US) Company Summary
7.2.2 Adroll (US) Business Overview
7.2.3 Adroll (US) Programmatic Advertising Major Product Offerings
7.2.4 Adroll (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.2.5 Adroll (US) Key News & Latest Developments
7.3 Adobe Marketing Cloud (US)
7.3.1 Adobe Marketing Cloud (US) Company Summary
7.3.2 Adobe Marketing Cloud (US) Business Overview
7.3.3 Adobe Marketing Cloud (US) Programmatic Advertising Major Product Offerings
7.3.4 Adobe Marketing Cloud (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.3.5 Adobe Marketing Cloud (US) Key News & Latest Developments
7.4 DoubleClick (US)
7.4.1 DoubleClick (US) Company Summary
7.4.2 DoubleClick (US) Business Overview
7.4.3 DoubleClick (US) Programmatic Advertising Major Product Offerings
7.4.4 DoubleClick (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.4.5 DoubleClick (US) Key News & Latest Developments
7.5 Choozle (US)
7.5.1 Choozle (US) Company Summary
7.5.2 Choozle (US) Business Overview
7.5.3 Choozle (US) Programmatic Advertising Major Product Offerings
7.5.4 Choozle (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.5.5 Choozle (US) Key News & Latest Developments
7.6 AdReady (US)
7.6.1 AdReady (US) Company Summary
7.6.2 AdReady (US) Business Overview
7.6.3 AdReady (US) Programmatic Advertising Major Product Offerings
7.6.4 AdReady (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.6.5 AdReady (US) Key News & Latest Developments
7.7 DataXu (US)
7.7.1 DataXu (US) Company Summary
7.7.2 DataXu (US) Business Overview
7.7.3 DataXu (US) Programmatic Advertising Major Product Offerings
7.7.4 DataXu (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.7.5 DataXu (US) Key News & Latest Developments
7.8 Centro(US)
7.8.1 Centro(US) Company Summary
7.8.2 Centro(US) Business Overview
7.8.3 Centro(US) Programmatic Advertising Major Product Offerings
7.8.4 Centro(US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.8.5 Centro(US) Key News & Latest Developments
7.9 PulsePoint(US)
7.9.1 PulsePoint(US) Company Summary
7.9.2 PulsePoint(US) Business Overview
7.9.3 PulsePoint(US) Programmatic Advertising Major Product Offerings
7.9.4 PulsePoint(US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.9.5 PulsePoint(US) Key News & Latest Developments
7.10 Outbrain (US)
7.10.1 Outbrain (US) Company Summary
7.10.2 Outbrain (US) Business Overview
7.10.3 Outbrain (US) Programmatic Advertising Major Product Offerings
7.10.4 Outbrain (US) Programmatic Advertising Revenue in Global Market (2018-2023)
7.10.5 Outbrain (US) Key News & Latest Developments
8 Conclusion
9 Appendix
9.1 Note
9.2 Examples of Clients
9.3 Disclaimer
LIST OF TABLES & FIGURES
List of Tables
Table 1. Programmatic Advertising Market Opportunities & Trends in Global Market
Table 2. Programmatic Advertising Market Drivers in Global Market
Table 3. Programmatic Advertising Market Restraints in Global Market
Table 4. Key Players of Programmatic Advertising in Global Market
Table 5. Top Programmatic Advertising Players in Global Market, Ranking by Revenue (2022)
Table 6. Global Programmatic Advertising Revenue by Companies, (US$, Mn), 2018-2023
Table 7. Global Programmatic Advertising Revenue Share by Companies, 2018-2023
Table 8. Global Companies Programmatic Advertising Product Type
Table 9. List of Global Tier 1 Programmatic Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 10. List of Global Tier 2 and Tier 3 Programmatic Advertising Companies, Revenue (US$, Mn) in 2022 and Market Share
Table 11. By Type ? Global Programmatic Advertising Revenue, (US$, Mn), 2022 & 2029
Table 12. By Type - Programmatic Advertising Revenue in Global (US$, Mn), 2018-2023
Table 13. By Type - Programmatic Advertising Revenue in Global (US$, Mn), 2024-2029
Table 14. By Application ? Global Programmatic Advertising Revenue, (US$, Mn), 2022 & 2029
Table 15. By Application - Programmatic Advertising Revenue in Global (US$, Mn), 2018-2023
Table 16. By Application - Programmatic Advertising Revenue in Global (US$, Mn), 2024-2029
Table 17. By Region ? Global Programmatic Advertising Revenue, (US$, Mn), 2022 & 2029
Table 18. By Region - Global Programmatic Advertising Revenue (US$, Mn), 2018-2023
Table 19. By Region - Global Programmatic Advertising Revenue (US$, Mn), 2024-2029
Table 20. By Country - North America Programmatic Advertising Revenue, (US$, Mn), 2018-2023
Table 21. By Country - North America Programmatic Advertising Revenue, (US$, Mn), 2024-2029
Table 22. By Country - Europe Programmatic Advertising Revenue, (US$, Mn), 2018-2023
Table 23. By Country - Europe Programmatic Advertising Revenue, (US$, Mn), 2024-2029
Table 24. By Region - Asia Programmatic Advertising Revenue, (US$, Mn), 2018-2023
Table 25. By Region - Asia Programmatic Advertising Revenue, (US$, Mn), 2024-2029
Table 26. By Country - South America Programmatic Advertising Revenue, (US$, Mn), 2018-2023
Table 27. By Country - South America Programmatic Advertising Revenue, (US$, Mn), 2024-2029
Table 28. By Country - Middle East & Africa Programmatic Advertising Revenue, (US$, Mn), 2018-2023
Table 29. By Country - Middle East & Africa Programmatic Advertising Revenue, (US$, Mn), 2024-2029
Table 30. Rubicon Project (US) Company Summary
Table 31. Rubicon Project (US) Programmatic Advertising Product Offerings
Table 32. Rubicon Project (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 33. Rubicon Project (US) Key News & Latest Developments
Table 34. Adroll (US) Company Summary
Table 35. Adroll (US) Programmatic Advertising Product Offerings
Table 36. Adroll (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 37. Adroll (US) Key News & Latest Developments
Table 38. Adobe Marketing Cloud (US) Company Summary
Table 39. Adobe Marketing Cloud (US) Programmatic Advertising Product Offerings
Table 40. Adobe Marketing Cloud (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 41. Adobe Marketing Cloud (US) Key News & Latest Developments
Table 42. DoubleClick (US) Company Summary
Table 43. DoubleClick (US) Programmatic Advertising Product Offerings
Table 44. DoubleClick (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 45. DoubleClick (US) Key News & Latest Developments
Table 46. Choozle (US) Company Summary
Table 47. Choozle (US) Programmatic Advertising Product Offerings
Table 48. Choozle (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 49. Choozle (US) Key News & Latest Developments
Table 50. AdReady (US) Company Summary
Table 51. AdReady (US) Programmatic Advertising Product Offerings
Table 52. AdReady (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 53. AdReady (US) Key News & Latest Developments
Table 54. DataXu (US) Company Summary
Table 55. DataXu (US) Programmatic Advertising Product Offerings
Table 56. DataXu (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 57. DataXu (US) Key News & Latest Developments
Table 58. Centro(US) Company Summary
Table 59. Centro(US) Programmatic Advertising Product Offerings
Table 60. Centro(US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 61. Centro(US) Key News & Latest Developments
Table 62. PulsePoint(US) Company Summary
Table 63. PulsePoint(US) Programmatic Advertising Product Offerings
Table 64. PulsePoint(US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 65. PulsePoint(US) Key News & Latest Developments
Table 66. Outbrain (US) Company Summary
Table 67. Outbrain (US) Programmatic Advertising Product Offerings
Table 68. Outbrain (US) Programmatic Advertising Revenue (US$, Mn) & (2018-2023)
Table 69. Outbrain (US) Key News & Latest Developments
List of Figures
Figure 1. Programmatic Advertising Segment by Type in 2022
Figure 2. Programmatic Advertising Segment by Application in 2022
Figure 3. Global Programmatic Advertising Market Overview: 2022
Figure 4. Key Caveats
Figure 5. Global Programmatic Advertising Market Size: 2022 VS 2029 (US$, Mn)
Figure 6. Global Programmatic Advertising Revenue, 2018-2029 (US$, Mn)
Figure 7. The Top 3 and 5 Players Market Share by Programmatic Advertising Revenue in 2022
Figure 8. By Type - Global Programmatic Advertising Revenue Market Share, 2018-2029
Figure 9. By Application - Global Programmatic Advertising Revenue Market Share, 2018-2029
Figure 10. By Type - Global Programmatic Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 11. By Type - Global Programmatic Advertising Revenue Market Share, 2018-2029
Figure 12. By Application - Global Programmatic Advertising Revenue, (US$, Mn), 2022 & 2029
Figure 13. By Application - Global Programmatic Advertising Revenue Market Share, 2018-2029
Figure 14. By Region - Global Programmatic Advertising Revenue Market Share, 2018-2029
Figure 15. By Country - North America Programmatic Advertising Revenue Market Share, 2018-2029
Figure 16. US Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 17. Canada Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 18. Mexico Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 19. By Country - Europe Programmatic Advertising Revenue Market Share, 2018-2029
Figure 20. Germany Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 21. France Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 22. U.K. Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 23. Italy Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 24. Russia Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 25. Nordic Countries Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 26. Benelux Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 27. By Region - Asia Programmatic Advertising Revenue Market Share, 2018-2029
Figure 28. China Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 29. Japan Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 30. South Korea Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 31. Southeast Asia Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 32. India Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 33. By Country - South America Programmatic Advertising Revenue Market Share, 2018-2029
Figure 34. Brazil Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 35. Argentina Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 36. By Country - Middle East & Africa Programmatic Advertising Revenue Market Share, 2018-2029
Figure 37. Turkey Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 38. Israel Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 39. Saudi Arabia Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 40. UAE Programmatic Advertising Revenue, (US$, Mn), 2018-2029
Figure 41. Rubicon Project (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 42. Adroll (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 43. Adobe Marketing Cloud (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 44. DoubleClick (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 45. Choozle (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 46. AdReady (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 47. DataXu (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 48. Centro(US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 49. PulsePoint(US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
Figure 50. Outbrain (US) Programmatic Advertising Revenue Year Over Year Growth (US$, Mn) & (2018-2023)
